1. ACTi Retail Big Data Solutions
~ The Solution for Operational Management & Business Intelligence
2016/03/17

2. Death of physical retail?

3. Retail Sales Channels: Online & In-Store
To succeed in the retail business, you must know:
Visitor Traffic trends
Conversion Rates
Customer’s Demographics
Customer’s Behavior
Marketing campaign effectiveness
And more…
What about tools to analyze your In-Store channels?
Your Online sales are thriving with Hundreds of Business Intelligence tools available to answer these questions
ACTi Retail Application Suite

4. Understanding In-store customer’s behavior Via Video Analytics
Customer Knowledge = Strategy to Improve your business!
Attraction, exposure
Foot Traffic, Store layout, (heat maps), Age & Gender*
Interest, engagement
Interest zone maps (Dwell time maps)
Want, decision
POS Transactions, Age & Gender*
*Age & Gender profiling available in Q2, 2016

5. Revenue, foot traffic, heat map etc.
Demo client
Please try it:
Revenue, foot traffic, heat map etc.

6. Big data application for Retail
People Counting (Foot traffic)
Optimize staffing
Store layout
Ad, Campaign result analysis
Heatmap (Product exposure)
Foot traffic within a confined area
Product placement
Dwell Time (Product engagement)
Staff training and engagement
Follow through to conversion analysis
Quantity
Quality

7. Why choose ?
Video, algorithm, software development original manufacture.
Video based retail analytics
(Foot traffic, Product exposure, Product engagement, Conversion rate analysis)
Advanced Software customization services in terms of integrations and User Interface Design.
Why ACTi

8. Retail Video Analytic
Solution

9. ACTi Retail Application Suite
Combining intelligent video analytic results and product sales records for sales trend analysis
Identify and classify your visitors
Compare Foot Traffic and Sales performance across multiple stores
Identify and Classify your products
Fully customized web-based service for retail business intelligence
Multiple site management for company owner and single site management for store managers
notification of daily/monthly reports

10. ACTi Retail Application Suite Visitors Information and Behavior
Identify High Interest and High Traffic Areas
Identify Customer’s Profile and Behavior Patterns
單櫃當日每小時進出人流量

11. ACTi Retail Application Suite Point-of-Sale data analysis
Sort POS Items By Category
By Individual Item
By Type
Identify Hot Selling Products
By Revenue
單櫃當日每小時進出人流量

12. Know your customer’s demographics
ACTi Retail Application Suite
Visitor & Shopper’s Demographics
Male or Female
Age range (10 to 20, 20 to 30, 30 to 40, etc.)
Know your customer’s demographics
Customer Profile:
Buying “Brand X” of soft drinks.
Age 30-45
Female
(Available in Q1, 2016) – Additional cameras for Age & Gender recognition would be required
*Available on Q2 2016

13. Real time data = Immediate insights & actions
Headquarters
Store manager
Marketing
All data
Trends
Insights
Age & Gender (Available in Q1, 2016) – Additional cameras for Age & Gender recognition would be required
Operations
Real time data = Immediate insights & actions

14. 2. What works? What doesn’t?
What’s next?
Decision Taking:
1. Evaluate the data
2. What works? What doesn’t?

15. Architecture Overview
MAS Clients
ACTi Cloud MAS
ACTi People Counting Server
Internet
ACTi Cameras
Site 1
Retail Application Suite
ACTi People Counting Server
ACTi People Counting Server
Site N
ACTi Cameras
Site 2
ACTi Cameras
ACTi Cloud MAS: Retail Application Suite

16. Conclusion
Report manager live demo

17. Know your Business -> Take the right decisions
MARKETING STRATEGY PROMOTION PLANNING
RENOVATION
POWER CONSERVATION
EVENT PLANNING
STAFFING
PROPERTY EVALUATION
SERVICE IMPROVEMENT
SALES CHARACTERISTICS
STORE DEVELOPMENT
Why

18. Where is the ROI? Measure marketing / advertisements effectiveness
Staffing optimization
Existing / new store rent evaluation
Merchandise display / Store layout improvement
If due to the above an additional profit of $500USD/store/month can be achieved, then the system’s ROI is achieved after 1st year*
* 3 camera system consisting people count, heat maps and MAS client

19. Other solutions for Operational Management
Retail Operational Efficiency
Queue Management
Exception Reports & Real Time Notifications
Case Management System
Create and keep track of incidents supported by video evidence.
Logistics
Warehouse & Logistic Center Optimization Solutions
Manage your assets and employees through Video Analytics
Fleet Management
Use video to protect your Mobile Assets and optimize your Fleets.
System Management
KPIs for Camera and NVR Status
Historical Reports for system performance
Parking Lot Management
License Plate Recognition Management Software
VIPs and Blacklist
Graphical Reports
Discover more in:

20. Thank you!