242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Simon Holt | Sales Manager A/NZ Luke Donkin | Sales Manager A/NZ March 2011 Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved smart planning a better way to plan and buy media

© 2010 MediaMind Technologies Inc. | All rights reserved The planning process ResearchNegotiation Booking Limited to Comscore or Nielson Data Historical cost data to difficult aggregate Clunky interfacing No data available Process is not flexible Still a manual faxing process Process creates more work Existing tools operate in these two areas only

© 2010 MediaMind Technologies Inc. | All rights reserved Agency Data Adding Data Sources Specific Advertiser/ Campaign All Data (MediaMind) 100% publisher neutral Benchmarked performance per site Sensitive data is only viewable with agency/advertiser permissions 100% publisher neutral Benchmarked performance per site Sensitive data is only viewable with agency/advertiser permissions

© 2010 MediaMind Technologies Inc. | All rights reserved Useful ways to look at data ▸ Limited to agency/advertisers permission

© 2010 MediaMind Technologies Inc. | All rights reserved Visual display of data Select variables Easy to view & compare data Select variables Easy to view & compare data

© 2010 MediaMind Technologies Inc. | All rights reserved smart buying removing needless processes

© 2010 MediaMind Technologies Inc. | All rights reserved Trafficking Direct to MediaMind Export to DART and Atlas Trafficking Direct to MediaMind Export to DART and Atlas IO Management IO creation Electronic Signature Document Storage IO Management IO creation Electronic Signature Document Storage RFP Management RFP Submission Building Media Buy RFP Management RFP Submission Building Media Buy

© 2010 MediaMind Technologies Inc. | All rights reserved Negotiate the best price Past pricing and performance data are in plain sight !

© 2010 MediaMind Technologies Inc. | All rights reserved smart versioning pro intelligent creative optimisation

© 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-targeting Publisher keyword targeting Easy target audience set-up Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localization Reduce production costs Creative Production

© 2010 MediaMind Technologies Inc. | All rights reserved Instantly update any ad 300x200_remote 300x200_sedan 300x200_suv Get your keys today!

© 2010 MediaMind Technologies Inc. | All rights reserved Retarget and Optimize Messages 1. Ad served 2. Interaction - (click) 3. Different ad re-served (message optimized) 4. Load several offers to optimize to best performing

© 2010 MediaMind Technologies Inc. | All rights reserved Effective, Time-Saving Features ▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign In order to effectively target or optimize a campaign, you need the ability to define many versions and their attributes…quickly ▸ Enables xml data feed to update and dictate the ad content ▸ Update product / offers based on what’s “hot” on e-commerce sites

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you