 Revisiting HCA #2: Communication Research

 Public Communication Chapter 13 Recap

Group Speech/Lecture In groups of three, you will participate in a mini lecture on one of our weekly topics. Students will sign up for a topic early in the semester. In a brief presentation (15 to 20 minutes) each group will use a visual aid (preferably PowerPoint) in order to highlight key points of the chapter. Groups are required to use examples (e.g. real life scenarios, video clips, class activities, outside research) to help the class grasp key concepts. The presentation should end with a discussion question for the class. The group is required to submit their visual aid at the end of the presentation. Groups: 7 groups of 3; 1 group of 4 10% of Final Grade

Group Speech/Lecture  All group members most participate  If you don’t sign up = 0  Example = my presentation today (as student)  Sign ups on Thursday

 “Public Speaking as Enlarged Conversation” (p. 263)

Purpose  Speaking to Entertain  Speaking to Inform  Speaking to Persuade

Preparation  How will you establish credibility?  Initial, derived, terminal  What is your topic? What’s appropriate?   What is the general purpose? Specific purpose?  What is your thesis?  How will you organize the speech?  Any speaking anxiety?  PRPSA activity 

Organization  Introduction (tell them what you're gonna tell them)  Grab attention, tell them your purpose/why they should listen establish credibility, explain thesis and main points  Body (tell them)  Choose effective organization pattern  Chronological, topical, wave, comparative, problem/solution, cause/effect, Monroe’s Motivated Sequence  Conclusion (tell them what you told them)  Summarize points/restate thesis, provide memorable close  Transitions

Research  Impacts credibility  Support your arguments using evidence  Statistics, examples, comparisons, quotes  Can use visual aids to present evidence  Must check accuracy  Oral citations (footnotes)

Visual Aids?  Enhance, not hurt  Helpful, clear, engaging  Have back-up plan  Rehearse  Passing around items?

Delivery  Choose appropriate oral style; impacted by context  Impromptu  Extemporaneous*  Manuscript  Memorized  Rehearse  Prepare for audience’s reaction  Be comfortable with content  Consider verbal and nonverbal behaviors  Consider location of speech; any time constraints?  (20:12)  Any speaking anxiety?

Audiences  Expectations? Depends on speaker and occasion?  What do you expect from a professor? Comedian? Expert on topic?  Speaker’s role -- must consider and adapt to audiences  Audience member’s role – must use critical listening  Topic: Recycling  Audiences: high school students, college professors, fire fighters, restaurant owners, residents of a senior citizen home  How would you get their attention? Be specific to the audience  What points would you stress, specific to this audience?  Try a new topic—selling a new cell phone

Samples  Consider the speaker and occasion:  How did they relate to their audience?  Were they credible? How do you know?  Was their delivery appropriate?

HCA #3 Due Thursday (typed) Locate an effective speech (e.g. YouTube, TED.com) Analyze the speech. Discuss the following: (1) What is the general purpose? (2) What is the specific purpose? (3) What is the central idea? (4) How did the speaker interact with the audience? Did he/she adapt? If not, offer suggestions (5) How was credibility established? Was it initial? If no credibility established, how did it impact the speech? (6) Comment on organization (7) Comment on delivery You will present your analysis; bring video link