242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Intelligent creative production & optimization Simon Holt | Sales Manager A/NZ November 2010 Smart Versioning

© 2010 MediaMind Technologies Inc. | All rights reserved Animation if needed Is “Fade - very fast” Meant for other non-interactive media Creative Wear Out Difficult to find mass relevancy Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-targeting Publisher keyword targeting Easy target audience set-up Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localization Reduce production costs Creative Production

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning get campaigns live faster

© 2010 MediaMind Technologies Inc. | All rights reserved Instantly update any ad 300x200_remote 300x200_sedan 300x200_suv Get your keys today!

© 2010 MediaMind Technologies Inc. | All rights reserved Easily localize a whole campaign Create and deliver ads in local languages… …without additional creative production

© 2010 MediaMind Technologies Inc. | All rights reserved Easy dynamic creative campaign set-up ▸ Easy drag and drop functionality ▸ Set rotation, select audience parameters or geography controls ▸ Apply on a single placement, a few placements, or the entire campaign

© 2010 MediaMind Technologies Inc. | All rights reserved Vertical Study Airline industry

© 2010 MediaMind Technologies Inc. | All rights reserved Business Factors Messages as dynamic as your market factors Economic Fluctuations Regulatory changes Environmental consideration AudienceDestinationsPriceAvailability Marketing Variables Audience Message Brutal Market Factors © 2010 MediaMind Technologies Inc. | All rights reserved

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Text Color Image File Application Heathrow to JFK $599 Fly to NYC Smart Versioning

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning FunctionRecommended UseBenefit -Test call to action lines for routes - Make and any text edits to live ads - Change text without production cost - M/F color schemes - Change ad color for different sites - Control the environment of your ads without production cost - Change flight destination images - Change backgrounds per geographic region - Tailored ads to each region or each destination without cost - Deliver video to those who have bandwidth and standard ads to those who don’t - Ads that are delivered according to the best user experience - Insert.xml data feed into ads updating availability and price by IP address - Relevant data gets fed to the customer without extra step

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Custom Message to Each Target ▸ Call to Action? ▸ Ad Image? ▸ Offer? ▸ Location? ▸ Price point? ▸ Call to Action? ▸ Ad Image? ▸ Offer? ▸ Location? ▸ Price point? ▸ Call to Action? ▸ Ad Image? ▸ Offer? ▸ Location? ▸ Price point? ▸ Call to Action? ▸ Ad Image? ▸ Offer? ▸ Location? ▸ Price point?

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Audience Segments Premium Placements Geography Flight Availability PriceDestination Increase the the relevance of the ad… …without the production burden

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning

© 2010 MediaMind Technologies Inc. | All rights reserved Note: Campaign level frequency. Source: MediaMind Travel Research. Data: Q to Q3 2009, Worldwide. Point of Diminished Return Average Optimal Frequency for Travel

© 2010 MediaMind Technologies Inc. | All rights reserved Creative Agency: ChemistryChemistry Advertiser: EmiratesEmirates Ad Format: Polite BannerPolite Banner Country: UKUK Smart Versioning Ads are easily integrated or built using Eyeblaster Workshop Ads are easily updated by anyone from the MediaMind platform All content from within your ad unit can be updated! Ensure the advertisers fonts remain intact regardless of the update The CTR was almost double the standard banner benchmark CTR of other ads in the Travel Vertical

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro premium optimization

© 2010 MediaMind Technologies Inc. | All rights reserved To This… Based on CCA Savvian analysis

© 2010 MediaMind Technologies Inc. | All rights reserved Geo-targeting Publisher keyword targeting Easy target audience set-up Targeting Audience data Re-targeting Retail catalog Dealership Versioning Mass Versioning & Optimization Speed to market Localization Reduce production costs Creative Production

© 2010 MediaMind Technologies Inc. | All rights reserved Retarget and Optimize Messages 1. Ad served 2. Interaction - (click) 3. Different ad re-served (message optimized) 4. Load several offers to optimize to best performing

© 2010 MediaMind Technologies Inc. | All rights reserved Keyword Targeting and Optimization ▸ Target based on publisher keyword ▸ Optimize on best performing model, offer, etc. per keyword group Hybrid Four wheel drive

© 2010 MediaMind Technologies Inc. | All rights reserved Optimize among 1000’s of products 1.Stream products into served ad 2.Consumer browses & chooses product 3.On next ad call, most popular product is highlighted

© 2010 MediaMind Technologies Inc. | All rights reserved Dealership Mass Versioning Ad San Diego, CA SUV Cash Back O % Interest Sedan Cash Back 0% Interest Convertible Cash Back 0% Interest Greensboro, SC Truck Sedan Convertible Denver, CO SUV Truck Sedan ▸ Manage 100s s of ads for dynamic creative ▸ Assist in set-up strategy ▸ Monitor campaign for potential errors (before they happen)

© 2010 MediaMind Technologies Inc. | All rights reserved Creative optimization built within ad serving ▸ Set the right parameters to the campaign Create custom delivery groups (multiple versions, audiences and products) Set audience targeting and optmization variables Control frequency capping ▸ Assign delivery groups directly to placements

© 2010 MediaMind Technologies Inc. | All rights reserved Thank You!