S.M.A.R.T Report Card CSC – Digital Marketing Group

ensigngroup.net There is a massive opportunity to own the Internet with health care, rehab and in home care. There is an enormous amount of competition and the business is massive. It is clear in the competitive landscape that the only thing that has been done is a website. Nothing in the basics of Social Networking, social media, content sites, authority sites, wiki’s, blogs, vlogs, podcasts, press releases, articles or testimonials have been done. Creating a targeted funnel to route traffic to the businesses website and blog will be easy. As customers look for care and homesteading for loved ones, what will they find? The key is to create an online communications solution that works in tandem with your traditional means of client acquisition. Sales and marketing, brand affinity and brand strategy are easy to accomplish online. In our high level S.M.A.R.T. Report Card overview we outline some of the aspects of the industry that we believe are opportunity and some of the ways in which we can surgically define the business as well as catapult the brand online.

Search presence – Our finding for the name “ensign group” on Google ranks 1st in the organic search but is surrounded by financials and a lawsuit. Many other companies in both organic search and dynamic media search outperform any and all of your efforts for many of the high trafficked terms. We’ve selected only a handful of the hundreds of competitors online. With our online platform we create for you it gives you your online foundation, syndication and other channels to own your industry online. Positive – Your website ranks first in the organic search. Negative – You need more search presence and content. Competitors findings – – Company on the west coast - Company in Massachusetts - Company on the west coast - Company in New York - Company in Washington

Digital Reputation Management This is one area we can help make dramatic improvement in. You have some negative search results and fixing this can have immediate and massive results. A lot of what we do helps create a fortress around your brand online.

Creating your foundation and funnel

Search & Social Marketing vs. your Website

The following images show sites or pages linking to your website and very little content or information about you online. Links:ensigngroup.net 1,130,000 This number is very high and indicates the potential strength of the brand online.

Site:ensigngroup.net Only 166 results 166 pages is a very low number and could easily be increased for more success online.

Social Networking sites – In our findings there is little to no social registry with the exception of Facebook. With a vast amount of social networks there should be presence as well as syndication of all your sites to appeal to the search engines. This creates a customer funnel to your business. Currently there is none. Social networks are highly indexed by the search engines and create a massive search presence for your business. Whether it is for funding, customer acquisition, customer retention, or fund raising there must be a network of syndicated social sites to capture this traffic and to create a movement. In addition, when creating a presence online you want to make it easy for your audience to find you. Linkedin: Could not find you Wordpress: ensigngroup.wordpress.com does not exist Facebook: 19 fans Twitter: does not existhttp:// Youtube: does not existhttp://

Presumers

Social & Search Registry We Checked 600 of the top blogs, book marking, photo, video, content, authority and social sites for your name.

Content site ranking There is no content site format and zero syndication for media delivery. You haven’t created any content sites. Competitor ranking There are thousands of other assisted living, in home therapy and nursing home companies. Most of them have a much better position online. Many of them have much better reviews and web presence. However, in the search and social presence many of them have not created much of a diverse web and social presence. We find in this space that the surgical use of the Social Media and Internet Marketing strategies would have massive penetration and potential growth online.

Let’s take a look at where you stand online

Your Website from an SEO Perspective

Media Monitoring The current phrase ‘ensign group’ and ‘ensigngroup.net’ in the media from a content site and social site is virtually non existent. This is a great indicator that a digital media strategy set fourth to own the airwaves will be easy. The industry and surrounding industries around ‘Ensign Group’ are wide open from a brand affinity perspective relevant to rehabilitation therapy, assisted living and nursing homes. The health care business is highly competitive on the Internet and it is easy to develop penetration in these verticals online. Ensign Group can become the recognized brand locally, nationally and globally. A digital media campaign could easily be developed relevant to your services.

Local and Mobile ranking (geo targeting) We’ve looked at the top 30 local directories and you’re in a few of them but have not inserted all of your details. This is a great way to expose your business to your local customers, brand recognition and much more to help your satellite locations grow the business in their local markets. This strategy should be deployed with all of your other locations as well.

Overall online presence Our findings are conclusive there is little to no search presence other than your Facebook fan page. This presents great opportunity to Ensign Group, especially with regard to setting up your foundation online. Your online foundation will consist of a series of elements, such as social sites, content sites, blog sites, authority sites, and portals to syndicate the funnel to your business. We believe in 6 weeks time we can have all of this done to create a massive presence online

In the next several slides we show you the power of keyword and phrase marketing to demonstrate the overwhelming amount of search volume in your industry. Keyword and Phrase Marketing Analysis Ensign Group can be the leader online.

Keyword and Phrase 1. Assisted Living

2. In house therapy

3. Home health care

4. Nursing home

5. Rehabilitation therapy

6. Physical therapy

7. Senior Living

8. Rest home

The potential is massive… In our findings there is an enormous amount of targeted search traffic. We know that the baby boomers of today will use the Internet for pricing, availability, quality and certainty when they purchase. The Internet and Social Media are the tool they will use to do the research to find their parents assisted living, therapy and care. The targeted search that we have shown demonstrates that establishing better online communications and online conversational marketing strategies will equate into sales.