Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing.
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Presentation on theme: "Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing."— Presentation transcript:
Intelligent Online Marketing Local Digital Advertising Specific To Your Business Presented by: Dexter Nelson Live Minder Trend Analysis & Marketing
Most industries hurt their pipeline by not using online marketing effectively –User Interaction is Low –“Bad” Traffic & Low Conversions –Poor Local Search Visibility –Sporadic Lead Generation –Expensive Cadillac Marketing Programs –Old Methods Lost in the Noise The root cause for these problems rests with the tools chosen for the task at hand.
Use online effectively: 1)Build a Local Following Online 2)Create “Digital Personal Relationships” 3)Be Found in Local Search 1)Before the need 2)During the need 4)Leverage Positive Reviews 5)Unify the Marketing Message Across Platforms 6)Steer Campaigns “By the Numbers” 7)Deploy Results-Only Strategy
The Right Message for the Right Client –Unique to Your Business Model Use client history & roster as a profiling tool –Age / Occupation / Interests –Record Key Indicators –Cater to Similar Audiences Online –Triggers Customer Interests “Real” Keywords With Search History Targeted Content POTENTIAL CUSTOMERS & CLIENTS
Every business should have a useful website –About & Philosophy –Services / Specialty / Deals –Map & Directions –Contact Form No Cost Consultation Request Form –Client Testimonials (Text & Video) –Mobile Version –Blog and Original Articles
Segments to Target Online –Buyers Be unique, and active in discussions; Compete through local trigger keywords –Listing Stay top of mind Have presence in related markets Compete for trigger keywords –Referrals Enable easy referrals and testimony review
Social Media –Facebook Offers the Relationship Opportunity Near Real Time Interaction Significant Local Reach Ability –Requires the Most Attention Weekly / Daily Updates Relatable and Meaningful Offers Some questions require expert advice Promotional Support –Content Suggestions Listing Groups Best Practices Featured Staff
Google Places –Offers the Greatest Local Search Opportunity Site visitors locate your business profile, which is matched based on their search text and location Significant for Local Reach –Local buyers actively seeking services –Requires Write Up & Base Content Three Video Testimonials Feedback from Clients
Paid Search Engine Optimization –Target the keywords used by local consumers; Searching for a new local home Looking to list a local home –Campaign Goals Run for one to three months+ Local position page 1, upper page placement Support Facebook and agent website Place visitors into funnel to receive consultation or related info/products.
Strategy Summary –Personal Branding & Relationships –LCE Marketing Vehicles & Requirements –Factors for Differentiating Your Business You can personally deploy this strategy in less than 4 weeks… however; Live Minder – The Intelligent Solution Can deploy in as little as five days Online marketing focus in your industry Proven methods & tactics Live Minder only needs one quick meeting or phone call to get started.
Turn Key Solutions LIVE MINDER will deploy and steward your marketing campaign with tangible results as the primary goal. Our competitive rates are sure to please the bottom line. Base hourly rate is $125 per hour CORE PRODUCTS Facebook Fan Page$399 –Page Setup –6 Week Content Guide Google Places$249 –Account Setup –Profile Optimization Search Engine Optimization (3 Keywords)$550 –Priced per Keyword per Month –Page One Position for multi-weeks Triple Play Bundle$997 –Receive all three core products –Plus backlink building, bonus network traffic generation, and social bookmarking. Monthly Management (Optional) Paid Advertisement Management20% Ad Budget Website Support$147 Phone/Email Tech Support$249 CopywritingN/A_ Review Stewardship$197
Live Minder A Premier Marketing Partner –Dexter Nelson –Live Minder Trend Analysis & Marketing –1593 Powhatan Road, Clayton NC 27527 –(919) 576-9255 –firstname.lastname@example.org –http://www.mindyourowndata.com