Sales guide DCS-5211L HD Day/ Night PT Network Camera DCS-5222L HD Wireless N Day/Nigh PT Network Camera 1 Version 1.0 D-Link HQ, Nov. 2011

2 Before Getting Started – The Guideline  Objective: Allow OBU to understand why introduce this new model (SKU) A clear and solid set of points to lead for product sales/ selling To be equipped with knowledge on how to sell against key competition Recommendation of associated SKUs for target segment  Suggestion for OBU by using this Sales Guide: Sense the sales opportunity See if the spec meets the past and current project demand. Kickoff, enhance channel recruitment by this unique new model Use this unique new model to attract channel partner to up the sales. Forecasting from channel partner To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

3 Before Getting Started – The Model  DCS-5211L/ 5222L is positioned as key model to meet mainstream of consumer camera that involves many new initiatives: Megapixel (1280x720) resolution and full frame rate video camera. Equipped with HD +H.264 spec mix as one of major product range. Apply the Advanced web interface. One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide 4

Positioning Overview Desktop PTZ DCS- 5211L / 5222L ¼” CMOS H.264, MPEG4, MJPEG 30fps (H.264) two-way audio PoE (DCS-5211L) 11n, WPS (DCS-5222L) PIR, 5Meter IR, MicroSD slot Remote Controller mydlink-enabled DCS-5230 ¼” 1.3MP CMOS MPEG4, MJPEG 10fps (MJPEG) two-way audio 11n, WPS, MicroSD slot 5Meter IR, PIR sensor mydlink-enabled (DCS-5230L) HD Available In Development In Plan Q3 / 2011 Q4 / 2011 Q1 / 2012 [ Aug Update ] Q2/

Mainstream HD H.264 PT camera. Extensive scope monitor (Motorized P/T) Security in low lux environment (ICR) Improvement of mechanical design (Pan-Tile range) Positioning Overview 6

DCS-5211L Megapixel H.264 Micro SD card local storage ICR PoE (DCS-5211L) Wireless N (DCS-5222L) Indoor/ Outdoor application (with Enclosure) Target Market DCS-5222L Baby room for parents 24H watching Rest home for sons and daughters remote viewing Security of supermarket and convenience store Kindergarten for remote watching Club and dance hall monitor Plaza in building viewing People who has a baby in house People who has pets in house People who has patient or the aged in house People who does not the IT background 7

Selling Point 8 1. Triple codec (H.264, MJPEG, MPEG4) FPS (Full frame rate) of Megapixel (max 1280x 720) 3. True day & night by IR-cut filter (ICR) with 5M IR coverage 4. PIR motion detection 5. Micro SD card support 6. Send Snapshots and Video to FTP or via 7. UPnP & DDNS support for network configure 8. mydlink portal support 9. Supporting features 1 / 4” Megapixel progressive Scan CMOS sensor Two-way audio support Power over Ethernet (PoE)(DCS-5211L only) WPS support (DCS-5222L only) Wireless n connection(DCS-5222L only) 3GPP mobile surveillance IR Remote controller Enclosure : DCS-71P (DCS-5211L) DCS-71W(DCS-5222L) IP66, Heater, Blower

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide 9

Video Management  H.264  IR Illumination Portal  mydlink portal Event & Recording Management  PIR  SD Card Storage 10

Video Management  H.264 Advantage H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less than M-JPEG). Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage. * M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move. 11

Video Management  H.264 Quality The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video. A video frame compressed at the same bit rate compared as below figures: * Picture source: Vcodex White Paper: An overview of H.264 MJPEG (same bit rate 512k) MPEG4 (same bit rate 512k) H.264 (same bit rate 512k) 12

Video Management  IR Illumination With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming Patent of the light leak prevention for the built-in IR LED 0 lux with IR on0 lux without IR 13

Portal  mydlink mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser Enter the URL in your browser to view your IP camera mydlink 14 DCS-5211LDCS-5222L

Event & Recording Management  PIR (Pyroelectric InfraRed) PIR can detects people, animals due to temperature changes, and working by sense of body’s temperature They detect a change in the difference between the signals and give a binary output When the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording 15

Event & Recording Management  SD Card Storage Image data can be stored without a network connection simply by inserting an Micro SD memory card into the camera. Different resolution for the recording options. User can decide to stop recording or overwrite older recordings when storage is full. 16

Table of Content Product Highlight  Positioning Overview  Target Market  Selling Point Competition Analysis  Competition Mapping  Sell Against Competition Technology Brief Product Deployment Guide 17

Application Diagram PIR sensor Buzzer DI DO DCS-5211L DCS-5222L 18