1. Sales guide DCS-5211L HD Day/ Night PT Network Camera DCS-5222L HD Wireless N Day/Nigh PT Network Camera
Version 1.0 D-Link HQ, Nov. 2011 1

2. Before Getting Started – The Guideline
Objective:
Allow OBU to understand why introduce this new model (SKU)
A clear and solid set of points to lead for product sales/ selling
To be equipped with knowledge on how to sell against key competition
Recommendation of associated SKUs for target segment
Suggestion for OBU by using this Sales Guide:
Sense the sales opportunity
See if the spec meets the past and current project demand.
Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.

3. Before Getting Started – The Model
DCS-5211L/ 5222L is positioned as key model to meet mainstream of consumer camera that involves many new initiatives:
Megapixel (1280x720) resolution and full frame rate video camera.
Equipped with HD +H.264 spec mix as one of major product range.
Apply the Advanced web interface.
One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

4. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 4 4

5. Product Highlight Positioning Overview Desktop PTZ Q3 / 2011 Q4 / 2011
Available
In Development
In Plan HD
DCS- 5211L / 5222L
¼” CMOS H.264, MPEG4, MJPEG
30fps (H.264)
two-way audio PoE (DCS-5211L) 11n , WPS (DCS-5222L) PIR, 5Meter IR, MicroSD slot Remote Controller
mydlink-enabled
DCS-5230
¼” 1.3MP CMOS MPEG4, MJPEG 10fps (MJPEG)
two-way audio
11n, WPS, MicroSD slot
5Meter IR, PIR sensor
mydlink-enabled (DCS-5230L)
Desktop PTZ
Q3 / 2011
Q4 / 2011
Q1 / 2012
[ Aug Update ]
Q2/ 2012 5

6. Product Highlight Positioning Overview DCS-5211L DCS-5222L PoE
Mainstream HD H.264 PT camera.
Extensive scope monitor (Motorized P/T)
Security in low lux environment (ICR)
Improvement of mechanical design (Pan-Tile range)
DCS-5211L DCS-5222L
PoE
802.3af DCS-5211L
Day & night
5M,ICR
H.264
30fps
P/T
Motorized
Wireless
N DCS-5222L 6

7. Product Highlight Target Market Baby room for parents 24H watching
Megapixel
H.264
Micro SD card local storage
ICR
PoE (DCS-5211L)
Wireless N (DCS-5222L)
Indoor/ Outdoor application (with Enclosure)
DCS-5211L
DCS-5222L
Baby room for parents 24H watching
Rest home for sons and daughters remote viewing
Security of supermarket and convenience store
Kindergarten for remote watching
Club and dance hall monitor
Plaza in building viewing
People who has a baby in house
People who has pets in house
People who has patient or the aged in house
People who does not the IT background 7

8. Product Highlight Selling Point Triple codec (H.264, MJPEG, MPEG4).
30 FPS (Full frame rate) of Megapixel (max 1280x 720)
True day & night by IR-cut filter (ICR) with 5M IR coverage
PIR motion detection
Micro SD card support
Send Snapshots and Video to FTP or via
UPnP & DDNS support for network configure
mydlink portal support
Supporting features
1 / 4” Megapixel progressive Scan CMOS sensor
Two-way audio support
Power over Ethernet (PoE)(DCS-5211L only)
WPS support (DCS-5222L only)
Wireless n connection(DCS-5222L only)
3GPP mobile surveillance
IR Remote controller
Enclosure : DCS-71P (DCS-5211L)
DCS-71W(DCS-5222L)
IP66 , Heater, Blower
Albert’Backup note:
6. Privacy mask (zone) that secure the special area of the view without privacy concern. 8

9. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 9 9

10. Technology Brief Video Management Portal Event & Recording Management
IR Illumination
Portal
mydlink portal
Event & Recording Management
PIR
SD Card Storage 10

11. Technology Brief Video Management H.264 Advantage
H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the mainstream compression technology since 2010.
Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less than M-JPEG).
Thus, less bandwidth and less storage are required, best suit for limited bandwidth and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move. 11 11

12. Technology Brief Video Management H.264 Quality
The improved compression performance of H.264 comes at the price of greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
H.264
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264 12 12

13. Technology Brief Video Management IR Illumination 0 lux with IR on
With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming
Patent of the light leak prevention for the built-in IR LED
0 lux with IR on
0 lux without IR 13 13

14. Technology Brief Portal mydlink Enter the URL in your
mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser
DCS-5211L
DCS-5222L
mydlink
Enter the URL in your
browser to view your
IP camera 14 14

15. Technology Brief Event & Recording Management
PIR (Pyroelectric InfraRed)
PIR can detects people, animals due to temperature changes, and working by sense of body’s temperature
They detect a change in the difference between the signals and give a binary output
When the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording 15 15

16. Technology Brief Event & Recording Management SD Card Storage
Image data can be stored without a network connection simply by inserting an Micro SD memory card into the camera.
Different resolution for the recording options.
User can decide to stop recording or overwrite older recordings when storage is full. 16 16

17. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 17 17

18. Product Deployment Guide
Application Diagram
PIR sensor
Buzzer DI DO
DCS-5211L DCS-5222L 18 18