1. HD Ultra-mini Bullet IR IP Camera ICA-3110

2. 2 / 28 Presentation Outlines  Product Overview  Product Features  Product Applications  Product Comparison

3. 3 / 28 Naming Rule ICA-3110 Camera Type Resolutions VGA / D1 - 0 1M / 720P - 1 2M (Full HD) - 2 3MP - 3 4MP - 4 5MP - 5 Camera Function Vari-focal – V P-iris – P Industrial – T SIP – S 0~4: Indoor 5~9: Outdoor  Camera Naming Rule Wireless Function Wi-Fi – W Camera Type Cube – 1 Box – 2 Bullet – 3 Dome – 4 Vandal Dome – 5 Speed Dome – 6 PTZ – 7 Fisheye – 8

4. 4 / 28 Product Comparison - internal Model Features ICA-3110 ICA-3200 ICA-3210 (Coming soon!!) Image Sensor / Size1/4" Progressive CMOS1/3.2" Progressive CMOS1/4" Progressive CMOS Lensf = 2.8mm/F1.8f = 3.6mm/F1.6f = 2.8mm/F1.8 IR LED7 units for 5 meters- Video CompressionH.264 / M-JPEGH.264 / MPEG-4 / M-JPEGH.264 / M-JPEG Max. Resolution 1MP -1280 x 800 HD- 1280 x 720 Full HD - 1920 x 1080 Max. Frames per Second302530 Tampering Detection ■ - ■ Wide Dynamic Range ■■■ IPv6 / ONVIF ■■■ Save to NAS (Samba) ■■■ 2-way Audio ■■■ DI/DO ■■■ Local StorageMicro SD card slot PoEIEEE 802.3af New

5. 5 / 28 Product Comparison - external Model Features PLANET ICA-3110 Sony SNCCH110/S (List Price of US$448) AXIS M2014-E (MSRP of US$399) Image Sensor / Size1/4" Progressive CMOS1/3.8" Progressive CMOS1/4" Progressive CMOS Lensf = 2.8mm/F1.8f = 2.34mm/F2.8f = 2.8mm/F2.0 IR LED7 units for 5 meters-- Video CompressionH.264 / M-JPEG Max. Resolution 1MP -1280 x 800 HD- 1280 x 720 1.2MP -1280 x 960 HD- 1280 x 720 Max. Frames per Second30 25 Tampering Detection ■ -- Wide Dynamic Range ■■ - IPv6 / ONVIF ■■■ Save to NAS (Samba) ■ -- 2-way Audio ■ - ■ DI/DO ■ - ■ TV out- ■ - IP66-- ■ Local StorageMicro SD card slot PoEIEEE 802.3af *IEEE 802.3af

6. 6 / 28 IP Surveillance – 720p  The PLANET 720p IP CAM Family Bullet Ongoing Planning New Phase-in New ICA-3110 -720p@30fps -WDR / IR LED -PoE / IPv6 IndoorOutdoor Dome Cube ICA-11xx / ICA-W11xx -720p@30fps -WDR / IPv6 -PoE / Wi-Fi ICA-4130S -720p@30fps -SIP/ WDR -PoE / IPv6 ICA-5150 -720p@30fps -WDR / PoE / IPv6 -IP66 / IK10 ICA-31xx -720p@30fps -IR LED / ICR -WDR / PoE / IP66 ICA-51xx -720p@30fps -IR LED / ICRR -WDR / PoE / IPv6 -IP66 / IK10 ICA-41xx -720p@30fps -WDR -PoE / IPv6 ICA-W71xx (P/T) -720p@30fps -WDR / IPv6 -802.11n / WPS

7. IP Surveillance – Ultra-mini  The PLANET Ultra-mini CAM Family 720P BulletVandal Dome Ongoing Planning New Phase-in Full HD ICA-HM131 -1080P@15fps -ICR / WDR / 3DNR -PoE / IPv6 ICA-5250 -1080P@30fps -WDR / micro SD -PoE / IPv6 / IP66 ICA-3200 -1080P@25fps -WDR / microSD -PoE / IPv6 ICA-5250E -1080P@30fps -WDR / microSD -PoE / IPv6 / IP66 -EN50155 / MEMA TS2 ICA-5150 -720P@30fps -WDR / microSD -PoE / IPv6 / IP66 ICA-3210 -1080P@30fps -WDR / microSD -PoE / IPv6 / IR LED ICA-3110 -720P@30fps -WDR / microSD -PoE / IPv6 / IR LED ICA-4130S -720P@30fps -ICR / WDR / 3DNR -PoE / IPv6 / SIP ICA-4230S -1080P@30fps -ICR / WDR / 3DNR -PoE / IPv6 / SIP / IR LED New Dome 7 / 28

8. IP Surveillance - Bullet  The PLANET Bullet IP CAM Family 720P Full HD PoEWireless Ongoing Planning New Phase-in 5MP/ 3MP ICA-HM312 (25M IR) -1080P@30fps -ICR/WDR/3DNR -PoE/IPv6/IP66 ICA-HM316W (25M IR) -1600x1200@15fps -VF/ICR -1n/IPv6/IP66 ICA-HM316 (25M IR) -1600x1200@15fps -VF/ICR -PoE /IPv6/IP66 ICA-3550V (25M IR) -5MP@20fps -VF/ICR/WDR/3DNR -PoE/IPv6/IP66 ICA-3250V (25M IR) -1080P@30fps -VF/ICR/WDR/3DNR -PoE/IPv6/IP66 ICA-3260 (25MIR) -1080P@60fps -True WDR™ -Super low lux@0.01 -Intelligent-inside ICA-31xx -720P@30fps -IR LED / ICR -WDR / PoE / IP66 ICA-3200 -1080P@25fps -WDR / microSD -PoE / IPv6 ICA-3210 (5M IR) -1080P@30fps -WDR / microSD -PoE / IPv6 ICA-3110 (5M IR) -720P@30fps -WDR / microSD -PoE / IPv6 / IR LED New ICA-3350V (25M IR) -3MP@30fps -VF/ICR/WDR/3DNR -PoE/IPv6/IP66 8 / 28

9. 9 / 28 Product Overview  Real View of ICA-3110 Dimensions(Φ x L)44 x 95mm Weight 135g (gross weight) DI / DO Micro SD (Max. 32G) Reset button Audio Out (3.5mm) Microphone Ethernet Cable (PoE) Infrared Sensor (Auto/Manual/Schedule/DI) 7 x IR LED up to 5 meters 2.8mm Lens: 81° horizontal angle of view

10. 10 / 28 Product Features  Camera  1/4" progressive scan CMOS sensor 0.2 lux minimum illumination at 2.8mm, F1.8 7 built-in IR LEDs for 5 meters Maximum resolution 1280 x 800 (1MP) and 1280 x 720 (HD) Easily-recessed mount design Convenient nano-design blends in nicely with any surrounding

11. 11 / 28 Nano-design Product Features – Nano-design  Nano-design for Easy Installation The ICA-3110 is an ultra lightweight IP camera in compact size, thus offering a quick and simple installation on the interior ceilings or walls of houses and buildings. Installation can be finished in less than 60 seconds.

12. 12 / 28 Product Features  Video / Audio Simultaneous H.264 / M-JPEG video compression Simultaneous multi-stream support H.264 high profile, main profile and baseline Max. resolution of 720P at 30fps DNR to improve picture quality at low lux WDR for enhancing visibility under extremely bright or dark environments 2-way audio support with enhanced audio quality

13. 13 / 28 Multi-Profile Product Features – Multi-Profile  Multi-Profile Supporting simultaneous multiple resolutions and video compressions can generate different video streams per user’s command. H.264 MJPEG Recording 1280x800@30fps (1MP) Remote Access 1280x720@30fps (HD)

14. 14 / 28 IR LED Product Features – IR LED  Full Surveillance during Day and Night Functionality The ICA-3110’s 7 built-in IR LEDs can offer IR distance of up to 5 meters. Its 720P resolution makes the image still clear even at night. Thus, the ICA-3110 is able to maintain clear images 24 hours a day.

15. 15 / 28 WDR Product Features - WDR  Exceptional Image Quality WDR (Wide Dynamic Range) for enhancing visibility under extremely bright or dark environments

16. Product Features  Supports 2-way Audio With 2-way audio function, IP camera becomes a bridge that helps users to talk to other people. 16 / 28

17. 17 / 28 Product Features  Network and Configuration Compliant with IEEE 802.3af PoE interface for flexible deployment Auto MDI/MDI-X supported Supports both IPv6 and IPv4 Built-in Samba client for NAS 3GPP for 3G mobile remote applications RTSP / UPnP / QoS / SNMP / PPPoE / HTTPS protocols selectable Access anytime, anywhere for PLANET easy DDNS

18. 18 / 28  Power over Ethernet IEEE 802.3af support enables the camera to be installed anywhere without the need for an additional power socket for the IP camera. PoE Product Features - PoE Compliant with IEEE 802.3af standard PoE interface, these cameras can be located in any place where there are no power outlets. PoE Switch

19. 19 / 28  Access Anytime, Anywhere Sign-in PLANET DDNS to register a simple domain name to access home device anytime, anywhere. PLANET easy DDNS lets user easily use PLANET DDNS function without manually adding new account. PLANET DDNS Product Features - PLANET DDNS Already a planetddns user ? Log in now

20. 20 / 28 Product Features  Easy Installation & Management ONVIF compliant for interoperability ONVIF Tamper and motion detection for unauthorized changes Micro SD card interface for local video recording Digital Input/Output for integration with sensors and alarms Cam Viewer 3 central management software supported Easy configuration and management via Windows-based utility or web interface Login: guest /guest

21. 21 / 28 DI / DO Product Features – DI / DO  Advanced Event Management The advanced features include Digital Input/Output for connecting to external devices such as door sensors and relays to activate light or close doors.

22. Motion Detection Product Features – Motion Detection 22 / 28  3 Motion Detection Areas (Trigger type) Once there is any moving activity in a specified area, the camera can soon send a message to the manager by email or upload recording/picture onto FTP, SAMBA, micro SD card and Digital Output. E-Mail FTP Samba Micro SD Digital Output

23. 23 / 28 CV3 Product Features – CV3  CV3 Management Software 64-CH central management software is included for ease of maintenance and remote monitoring.

24. 24 / 28 Applications  Providing Various Surveillance Applications It is perfect for remote and discreet monitoring of indoor areas such as homes, small businesses, boutiques, restaurants, hotels, residences, etc.

25. 25 / 28 Applications  Providing Various Surveillance Applicatio ns

26. 26 / 28  Target Markets SMB Office / Home Security IP Surveillance System Integrator Reseller  Profitable Products The following are potential to all customers: ICA-4130S – 720P IP CAM ICA-3200 / ICA-4230S / ICA-5250 – Ultra-mini IP CAM ICA-HM312 / HM316 / ICA-3250V – Full HD Bullet IP CAM ICA-3350V / ICA-3550V – 3/5MP Bullet IP CAM CV3P / NVR-420 NVR-810 / NVR-1610 NVR-820 / NVR-1620 NVR-3210 / NVR-3250 Appendix Sales Target

27. Appendix  Related Bullet IP Cameras Model Name Description ICA-3110HD Ultra-mini Bullet IR IP Camera ICA-3200Full HD Ultra-mini Bullet IP Camera ICA-3550V5 Mega-pixel Outdoor IR PoE IP Camera ICA-3250VFull HD Outdoor IR PoE IP Camera ICA-326060fps Full HD IR Bullet IP Camera ICA-HM3122 Mega-pixel 25M IR Outdoor Bullet PoE IP Camera ICA-HM316 2 Mega-pixel Outdoor IR PoE IP Camera 2 Mega-pixel 11n Outdoor IR IP Camera ICA-HM316W 27 / 28

28. Appendix Must Know  Technical Zone Bandwidth and Video Size Estimation The frame rate of video transmitted from the Internet Camera depends on the connection bandwidth between client and server, video resolution, codec type, and quality setting of server. Here is a guideline to help you roughly estimate the bandwidth requirements for your Internet Camera. The required bandwidth depends on content of video source. The slow motion video will generally produce smaller bit rate while the fast motion will produce higher bit rate. Actual results generated by the Internet Camera may be varying. Image Resolution Average range of data sizes for JPEG mode Average bit rate for MPEG4 mode Average bit rate for H.264 mode 320 x 2408 ~ 20k byte per frame256kbps~768kbps @ 30fps 192kbps~512kbps @ 30fps 640 x 48020 ~ 50K byte per frame512kbps~3072kbps @ 30fps 384kbps~1536kbps @ 30fps 1920 x 1080 Full HD 200 ~ 500k byte per frame -1536kbps~10000kbps @ 30fps 2048 x 1536 3 MP 300 ~ 750k byte per frame -2048kbps~12000kbps @ 30fps 28 / 28