1. DVS-210-1 Sales Guide for 1-Ch MPEG4 Video Server
Version 1.0 D-Link HQ, Feb. 2010
D-Link Confidential

2. Product Application Guide
Contents
Video Server Introduction
What is CCTV
What is Video Server
Why Video Server
Product Overview
Target market
Positioning Highlights
Selling Point
Technology Briefing
Product Roadmap
Product Application Guide
Competitors Analysis
Key Comparison

3. Video Server Introduction
What is “CCTV”
Traditional surveillance system can be applied to observation from a distance by means of analogue video camera, the video camera also called CCTV (Closed-circuit television). An analogue video signal output from CCTV to recorder by coaxial cable.
Before digital video and IP network technical become popular and standardization, traditional analogue video camera system already have 67 years history (The first CCTV system was installed by Siemens AG at Test Stand VII in Peenemünde, Germany in 1942).
Most of market analysis report indicate that : compare with IP base video surveillance, CCTV still have large market share in worldwide
Note: referecen data from Wiki

4. Video Server Introduction
What is “Video Server”
An IP video server converts analog video(CCTV) signals into IP video streams. The IP video server can stream digitized video over IP networks in the same way that an IP Camera can. Because an IP Video server uses IP protocols, it can stream video over any network that IP can use, including via a modem for access over a phone or ISDN connection. With the use of a video server attached to an analog camera, the video from an existing surveillance system can be converted and networked into a new IP surveillance system.
CCTV(Analogue Camera)
Video Server
Network Camera
Note: referecen data from Wiki

5. Video Server Introduction
Why “Video Server”
In the video security industry a video server is a device to which one or more video sources can be attached. Video servers are used to give existing analog systems network connectivity. Video servers are essentially transmission/ telemetry / monitoring devices. Viewing is done using a web browser or in some cases supplied software. These products also allow the upload of images to the internet or direct viewing from the internet. In order to upload to the internet an account with an ISP (internet service provider) may be required.
Note: referecen data from Wiki

6. Product Overview - Target Market
Digitalize Demand
DVS provides the opportunity to take advantage of many benefits that digital technology offers, perfect for installations where analog fixed cameras to be used in an IP-based video surveillance system
Saving Money
Keep exist CCTV system and add video server, it is the ideal choice for bank offices, airports, governmental, industrial buildings, traffic surveillance, and prisons, essentially anywhere an analog surveillance system is already installed.
Reduces Risk
Video server can service each camera independent and save data to several different storage target.

7. Product Overview - Positioning Highlights
1-channel MPEG4
DVS is first 1-channel MPEG-4 video server (encoder) in D-link surveillance product line.
Entry Level
Designed for migrating an existing analog CCTV (closed circuit television) to an IP-based video surveillance system.
Cost benefit

8. Product Overview - Selling point
Local SD slot support both SD 1.1 and SDHC 2.0 storage card
Real-time MPEG-4 and Motion JPEG compression
Simultaneous dual-stream support
2-way audio support
3GPP mobile surveillance
Built-in Samba client for NAS
Supports HTTPS streaming
Privacy Mask feature
Advanced Event Management functions
Supports multiple access list
Low power consumption

9. Product Overview - Technology Brief
Software feature
Dual codec simultaneous
- MJEPG, MPEG-4 multi profile
Up to 30/25 D1 resolution (NTSC/PAL)
Advance alarm handling
- Motion detection / Video loss / Network loss / FTP / handler
Pre/Post buffer for image/video clip capturing
DDNS & UPnP supported
D-Link API
Hardware
2-way audio
DI x 2, DO x 1
RS-485
SD Slot
Compact size
Robust aluminum housing
In the coming years, all multimedia contents will be distributed through IP networks and network camera will surpass analog camera by 2009 cited by IDC’s research.

10. Product Overview - Technology Brief
Scenario example ,
Alarm In Device
Alarm Out Device
PTZ Device

11. HTTPS for network security
Technology Brief
HTTPS for network security
Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI scheme used to indicate a secure HTTP connection. It is syntactically identical to the scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP.

12. Technology Brief HTTPS (cont.)
The HTTPS cannot be enabled if there is no certification on the device.
There are three possible ways make you can enable the HTTPS, create certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually. 12

13. Privacy Mask for personal secret
Technology Brief
Privacy Mask for personal secret
Privacy Mask feature allows you to block out certain sensitive zones for privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

14. Product Overview - Technology Brief
Local SD slot
Local SD storage for network loss event purpose,
SD 1.1 Maximum capacity 4G Bytes
SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB can save 3 days video data.

15. Product Overview - Technology Brief
Content of SD card remote accessible
SD card content can be read, download by web user interface. User doesn’t need to get data from card.
Support format function (FAT32)

16. Product Overview - Technology Brief
Support MPEG-4 & MJPEG and 2 multiple profiles simultaneously.
Analogue CCTV camera
Mail Server
Coaxial cable
Notebook/PC
Internet
ADSL/Cable modem
AP router
DDNS Server
Dual stream
Gateway
PC 2
Profile 1
Profile 2
D1, MJEPG, 30FPS
CIF, MPEG-4, 15FPS
PC 1

17. P r i c e Product Roadmap Feature (Temp.) DVS-310-4 DVS-310-1
4 channel H.264 / MPEG4, MJPEG 30 fps SD slot Two way audio DI/DO, RS485 PoE
DVS-310-1
1 channel H.264/ MPEG4/MJPEG 30 fps SD slot Two way audio DI/DO, RS485 PoE (HW:B1)
Feature
(Temp.)
DVS-210-1
1 channel MPEG4, MJPEG 30 fps SD slot Two way audio DI/DO, RS485
P r i c e

18. IP-based Surveillance
Application Guide
IP-based Surveillance
Access live video anywhere
Recording and event management

19. Update analog to digital
Application Guide
Update analog to digital
The easy way to update traditional CCTV system to advanced IP surveillance
Full featured one box design
Bi-directional audio transmission
2 x Digital Input
1 x Digital Output
1 x RS-485
SD card for event

20. Features P r i c e Competitive Analysis AXIS 214S D-Link DVS-210-1
ACTi SED-2140
ACTi ACD-2100
AXIS 217S
P r i c e
$300
$400
$500

21. Web price for reference
Key Comparison – DVS-210-1
Feature
D-Link
DVS-210-1
AXIS
247S
ACTi
ACD-2100
Profile
MPEG-4, MJPEG
Simultaneous
selectable
Resolution
720x480
720x576
704x480
704x576
RS-485
Yes No
Local storage SD
Web price for reference
$300
$499
$338
[ Please refer to the Competitive Analysis File for a detailed comparison ]