1. Full HD Day and Night Dome Network Camera
Sales Guide
DCS-6511 B1
Full HD Day and Night Dome Network Camera
Version D-Link HQ, November, 2016 1
D-Link Confidential

2. Before Getting Started – The Guide line
Objective:
Allow OBU to understand why introduce this new model (SKU)
A clear and solid set of points to lead for product sales/ selling
To be equipped with knowledge on how to sell against key competition
Recommendation of associated SKUs for target segment
Suggestion for OBU by using this Sales Guide:
Sense the sales opportunity
See if the spec meets the past and current project demand.
Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner who currently carry and sell that competitor’s model.

3. Before Getting Started – The Model
DCS-6511 B1 is positioned as advanced model to replace DCS A version. This camera involves many new initiatives:
New web UI
60 frame per second
Smart IR
Face Detection
DIS (Digital Image Stabilization)
One of the key attraction for channel development and project penetration thanks to its popularity and competitive pricing.

4. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 4

5. Product Highlight – Positioning Overview
Available
In Development
In Plan
Will EoL
Replacement 5M
DCS /3.2” 5Megapixel CMOS H.264, MJPEG
20Meter IR, ICR
IP66, Vandal proof
DCS-6517 B 1/3.2” 5Megapixel CMOS H.265, MJPEG
20Meter IR, ICR
IP66, Vandal proof
Remote focus lens
LowLight+
Full HD
WDR
60fps
IVA
DCS-6511 B
1/2.8” 2MP CMOS H.264, MJPEG 60fps
Low light+, WDR,
20Meter Smart IR, ICR
Face Detection
IP66, SD slot
New cable management
New business UI
Will EoL
DCS-6511
1/3” 1.3 Megapixel CMOS 30 fps (max.1280x1024 )
WDR, Two-way Audio
20Meter IR, ICR, IP66, Vandal proof,
Remote focus
Outdoor EC
DCS /3” 1.3Megapixel CMOS 30fps , IP68
Two-way audio, Micro SD slot
Will EoL
DCS-6314
1/2.8” 2M CMOS 30 fps
10Meter IR, ICR, 3-axis, MicroSD, IP-66, vandal proof
During play the slide, you can link to the feature highlight page for detail and return to the roadmap page.
DCS-6210
1/2.7” 2M CMOS 30 fps (Max. 15fps) Compact, MicroSD slot, IP68, vandal proof MP
Q3 2016
Q4 2016
2017 5

6. Product Highlight – Positioning Overview
Mainstream Full HD 1080p H.264 outdoor camera.
60fps Interest) feature can well utilized high resolution.
Face detection
Digital Image Stabilization (DIS)
Local Storage can record video/snapshot at camera side during alarm triggering.
DCS-6511 B1
New UI
IP66
IK-10
H.264
60fps
16:9 HD
1920x1080
Smart IR
20Meter
MicroSD

7. Product Highlight – Target Market
Full HD 1920x1080p, 60fps
H.264
PoE
IP66 for outdoor application
IK10 for vandal proof
microSD card local storage
Two-way audio
DCS-6511 B1
Retail
Residential
Commercial
Education
Healthcare
Government
Casino
All entrances
Highway
Security zone
Public corner
Warehouse
Car Park
All entrances
Garden and backyard
Perimeter
Public corner
Private garage
Car park
All entrances
Lobby
Security zone
Public corner
Warehouse
Factory plant
Loading dock
All entrances
Outdoor field
Public corner
Perimeter
Warehouse
Roof
All entrances
Lobby
Security zone
Car park
Public corner
Perimeter
Warehouse
Roof
All entrances
Lobby
Security zone
Public corner
Perimeter
Warehouse
City surveillance
All entrances
Lobby
Security zone
Public corner
Game Table

8. Product Highlight – Selling Point
Dual codec (H.264, MJPEG) supports all VMS integration.
Max. resolution and frame rate is 1920 x
New web UI for user installation friendly.
MicroSD local storage for event recording.
Built-in motorized lens for ease viewing angle adjustment.
Built-in 20meters smart IR for Day and Night surveillance
Face Detection that notify when face detected occurred.
Tamper Detection that notify when tampering occurred.
Support Digital input and output for external alarm trigger.
Support DIS (Digital Image Stabilization) to avoid blur image by object shaking.
Simultaneous three (3) profiles feed specific stream for each app.
HTTPS encryption for web browser.
802.1x, QoS, CoS, SNMP equipped for advanced transmission.
Weatherproof IP66 for Outdoor extreme environments.
IK-10 vandal proof for t.amper protection
Support PoE 802.3af
Albert’Backup note:
6. Privacy mask (zone) that secure the special area of the view without privacy concern.

9. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 9

10. Technology Brief
60fps
New web UI
Face detection
Smart IR

11. Technology Brief – 60fps
60 frames per second
60fps preforms smoother image quality. It benefits in traffic monitoring, Packing lot, train station, casino, and other fast moving object surveillance. 1 60
1 second
30 frames per second 1 30 ……
1 second

12. Technology Brief –New Web GUI
Live View
Clear and simple interface for ease configuration.
DCS-6511

13. Technology Brief –New Web GUI
Hidden Function Bar
Click “+” to select desired function from hidden bar and hid the icon if the function is unncessary.
DCS-6511
Click “+” to enable the function and icon will display in live view page
Click “+” to display hidden bar
Click “x” to disable the function and icon will be hidden in bar
Hidden bar

14. Technology Brief –New Web GUI
Setup page
Fancy and easy
DCS-6511
Index for option function
Friendly Configuration

15. Technology Brief – Face Detection
Support face detection to identify the human face.

16. Technology Brief – Smart IR
Normal IR design
Smart IR design
It will be over exposure image while object is closed to camera.
With smart IR, the power of IR-LED can be adjusted according the distance of object, it solves the issue of over exposure

17. Table of Content Product Highlight Competition Analysis
Positioning Overview
Target Market
Selling Point
Competition Analysis
Competition Mapping
Sell Against Competition
Technology Brief
Product Deployment Guide 17

18. Product Deployment Guide
Application Diagram
Audio in
Audio out
DCS-6511 B1
Alarm out
Alarm in 18

19. Product Deployment Guide
Application Example
Speed Dome
DCS-6915 (20x)
Outdoor IR Box
DCS-7513 B1(30M IR)
Entrance gate
Perimeter
PoE Switch
Outdoor Dome
DCS-6511 B1 (20M IR)
Outdoor IR Box
DCS-7517 (5M,H.264)
Entrance
VIP Area
Security Room
Analog Camera
Video Encoder
DVS (H.264)
IP SAN Storage
DSN
(Tower, 5-Bay, 4GbE)
DSN
(2U, 8-Bay, 4GbE)
DSN
(3U, 18-Bay, 8GbE)
9-ch NVR Appliance
DNR-326
VMS Software
DCS-100 (32ch, free bundle)
DCS-210 (8 ch)
DCS-220 (32 ch)
DCS-230 (64 ch)
Legend:
Coax
Ethernet/ PoE 19