Social Media And State Government (they can co-exist, really!)
Social Media in an Emergency
“In an emergency, you must treat information as a commodity as important as the more traditional and tangible commodities like food, water, and shelter.” -Jane Holl Lute, Deputy Secretary, Homeland Security (Lesperance, et. al, 2010:3)
When creating your message… 90% of people trust word of mouth National Weather Service: no one reacts to the first warning Emphasize a person’s “ability to recover”
The Derecho
FEMA is sending generators!
Where can I get my generator?
These are BIG generators
Don’t Forget Your Roots
Getting Your Toes Wet Setting up Social Media
The Rules of Social Media The rules are set by the platform Everyone/no one is a social media expert “The click is the bonus.” -Adam Connor, Associate Manager of Public Policy for Facebook Google: Adam Connor from Facebook gives 10 tips for using Facebook for government
Social Media in Government Establish Policies & Guidelines For the Public For Employees Set Up Sites Fan Pages Who To Follow/Like Trusted Sources Stakeholders
How to Develop a Policy
Social Media Policies Who is your target audience? Who are your administrators? Who are your users? Do you allow employees to access?
How to Develop a Policy Beg Borrow Steal (with permission, of course)
Social Media The Ohio Department of Health
ODH Facebook Page Established during H1N1. ODH was the pilot for state agencies. Was a one-way street of communication. Now a tool for engaging and listening to the general public, local health departments, employees and stakeholders.
Program Pages Grant Projects: Ohio Healthy Beaches Get Vaccinated, Ohio
Managing Program Pages Programs must apply for the page They identify an administrator, and allow me as an administrator At least three posts per week, no more than an average of one per day Post approval
Who to Like Other ODH pages Other government agencies Local Health Departments Trusted sources of public health information (CDC)
Facebook Groups Communicate information to stakeholders Information would not benefit the public Public: Everyone can see the group, find it in a search and make posts Closed: Everyone can see the group, but only members can see and make posts Secret: Only members can see the group/posts and make posts
Emergency Communication Stakeholder Engagement
Dangerous Waters Your content is clean…. But don’t forget about what else is out there! When you click ‘share’ un-click the box that says ‘show suggested videos.’
Your Biggest Fans or Your Biggest Concerns? Employee Usage