1. Hofstra University JRNL 11 Prof. Vaccaro
Social Media 101
Hofstra University
JRNL 11
Prof. Vaccaro

2. Today’s roadmap Reminder about final … get your stories approved asap!
Note about grading – will get back all in one shot within next week!
Lecture on social media
Talk about next class

3. Intro Video Let’s set the tone for today’s lecture with this …
And this …

4. Using social media in journalism
Collaborative Reporting
Journalists as Community Managers
The Social Beat
The Social Network as the New Editor
A Social Newsroom and the Personal Brand
A Mobile Social Experience

5. Advantages of Social Media
The advantages of Twitter…
It’s real-time nature allows organizations to deliver information to their followers instantly, without relying on newspapers to pick up their stories.
The number of loyal consumers following a brand on Twitter rose by six percent from last year.
Twitter allows you to find followers interested in your content, instantly creating an interested audience.

6. Advantages of social media
The advantages of Facebook…
Facebook provides the best one-stop destination for sharing stories, photos and videos.
One-third of consumers claim greater loyalty to a brand if they are “fans” of the company.
80% of social network users admit Facebook is the network they employ the most to connect with businesses.

7. Social media newsroom policies
Things for employers to consider, according to Poynter.org …
Have a policy in place and refine it periodically, involving staff in the process.
Make sure guidelines are clear so that employees know how social media fits into their daily workflow. Does everyone at the organization need to spend a lot of time on social media channels, or are those tasks relegated to a specific group of employees?
Allow room for journalists to have an authentic personality on social media. According to one journalist, “Remember that part of the reason you hired these people is their personal brand in the first place.”

8. Newsroom policies continued
Things for journalists to consider, according to Poynter.org …
Have a conversation about social media with employers even before you get the job, particularly if you have developed a following on platforms like Twitter. Find out what future employers expect when it comes to balancing working on the organization accounts and sending updates through your personal accounts while on the clock
Have a personality, but don’t be obnoxious. It’s not all about you.
Don’t spend all of your time broadcasting. Remember that social media is also about listening. The more time you spend listening on social media, the stronger your judgment becomes.

10. Tumblr Long form social media
Clear platform for video, audio, text, photos
Shorter than a blog, longer than a twitter feed
Tagging system allows for good SEO
Use Tumblr as a primary account, then link to Twitter and Facebook
Let’s look at examples …

11. Pinterest Still finding the benefit of this
Hottest social media tool right now
Brings awareness to your product
Communicate via repins
Be careful of privacy issues with images
INFOGRAPHIC: Why is Pinterest addictive?

12. Google +
Helps get your product/work higher in Google search parameters
Not as common as Twitter/Facebook, but it’s good to be aware of
Difference maker … Google Hangouts
Very simple posting platform for all types of multimedia

13. The rest …
Instagram
You Tube
LinkedIn
Flickr
Storify

14. Social media post times
Let’s review this infographic about the basics of proper posting times/days throughout the week … click here

15. Instructional Videos
Let’s watch some social media videos from SPJ

16. Next class
Be prepared to have an interactive lecture with back and forth dialogue as the accreditation agency may stop in!