Blogging: A New Role for Technical Communicators By Tom Johnson idratherbewriting.com.

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Presentation transcript:

Blogging: A New Role for Technical Communicators By Tom Johnson idratherbewriting.com

1. The Blog as a Standard Company Website Home | About | Products | Events | Locations | Blog Menu option a option b option c option d option e Links site a site b site c

2. Who Should Blog? The CEO? Security? Tech Support? Interaction Design? Marketing? Sales? The Technical Writer

3. Search Engine Visibility: The #1 Perceived Value of Blogging First page results

4. Key Elements of Blogs: Story, Voice, Transparency, Honesty honesty voice transparency

5. The Most Difficult Part of Blogging: Generating Content Regularly “The desire to write grows with writing.”

6. How Your Audience Consumes Blog Information

7. Making the 741 Blog Posts Findable on Your Site

8. Comments – and What to Do With Them Great post, Tom! Are you kidding me? I never do it like this. Spam and more spam. Ha ha, I once had a job where I had to … This very nice information, please be sure to visit my site I know how you can fix this. Here’s what I did…

9. The Results of Blogging hello

10. Questions Starting Out Purpose PlatformTime

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