What is Social Media? Definition Myspace & AOL instant messenger Facebook Linked In Twitter Blogging.
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What is Social Media? Definition Myspace & AOL instant messenger Facebook Linked In Twitter Blogging
Who are the faces of Social Media Chris Brogan Pete Cashmore David Mermon Scott Mark Zuckerberg
Chris Brogan – Social Media Guru Wrote best-selling book “Trust Agents” Blog is in the Top 5 of the Advertising Age Power150 Over 160,000 followers on Twitter Wrote for ‘Entrepreneur’ Magazine
Pete Cashmore – CEO of Mashables.com CEO and founder of the popular blog Mashable Mashable one of Inc Magazine's 30 Under 30, Forbes' Top 25 Web Celebs one of Twitter's 40 most-followed pages, with 2 million followers
David Mermon Scott Wrote: The New Rules of Marketing and PR (2008) One of the first to claim that traditional marketing was “dead” Has one of the top Marketing blogs
Mark Zuckerberg – the reason behind my procrastination… FACEBOOK.
Social Media in Business Business to consumer Marketing Branding Customer Service Educating the consumer Statistics of Social Media in Business Case Studies of Companies who have succeeded in Social Media
Branding Social Media allows companies to control their ‘image’. Through the consistent publishing of new content, companies can gradually teach customers who they are.
Customer Service Customers are able to ask questions and receive answers in ‘real time’.
Educating the Consumer Social Media picks up where traditional marketing fails. Social Media allows companies to teach their customers what to think of them. It allows companies to control their audiences perception. For free. Blurs the line between corporate marketing and small business marketing.
Case Studies of Companies who have utilized Social Media http://blog.hubspot.com/blog/tabid/6307/bid/49 73/How-Social-Media-Can-Improve-Your-Sales- Process-A-Real-Business-Case-Study.aspx http://blog.hubspot.com/blog/tabid/6307/bid/49 73/How-Social-Media-Can-Improve-Your-Sales- Process-A-Real-Business-Case-Study.aspx http://blog.hubspot.com/blog/tabid/6307/bid/49 47/How-Crafters-Transformed-a-Company.aspx http://blog.hubspot.com/blog/tabid/6307/bid/49 47/How-Crafters-Transformed-a-Company.aspx
Careers in Social Media Birmingham University – Master’s degree in Social Media Because Social Media is growing so fast companies are creating new job titles for their Social Media gurus. Social Media Manager/Digital Communications Manager/Internet Marketing Manager - $35,000 - $70,000
A day in the life… Must check all social media avenues for comments, postings, etc. that are relevant to your company Must generate new ideas and content concepts to post consistently Must check with other company departments to make sure their events are known about. Always be connected to the internet…
How can Social Media help you Personal Branding “The Blog is the new Resume” Developing your own personal niche Display your expertise Utilizing Linked In & Twitter If companies are going to search you anyways, why not beat them to the punch?
Blog as the New Resume Tumblr Wordpress Blogger Blog Sites Wordpress
Developing your personal niche Traditional Resumes are redundant Consider what employers are really looking for when they hire (i.e. personality traits) Qualities that best fit a company Beat employers to the Punch Teach them about what makes you worth their money
How the hell do we measure Social Media? Social Media Metrics Google Analytics Free service offered by Google that generates detailed statistics about the visitors to a website. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. Social Media (ROI)