Bob Johnson Consulting, LLC 1 Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011.

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Presentation transcript:

Bob Johnson Consulting, LLC 1 Recruiting International Students: 10+ Top Website Features Customer Carewords Partnership June 14, 2011

Bob Johnson Consulting, LLC 2 The value of a first impression at your official website is… Priceless

Bob Johnson Consulting, LLC 3 Recruitment can soar or crash with… The experience people have on your website

Bob Johnson Consulting, LLC 4 Reason people go to a website… Complete a task

Bob Johnson Consulting, LLC 5 6 online tips to never forget… People are impatient

Bob Johnson Consulting, LLC 6 The Golden Rule… 5 seconds to connect

Bob Johnson Consulting, LLC 7 Experience… more important than a marketing claim Attention to content and task completion… Can people easily find what they want? Can they easily complete a task after they find it? How fast will you respond to a question? Student experience stories = good content

Bob Johnson Consulting, LLC 8 5 frustration points that kill task completion… Search engines that don’t work Broken links Links that don’t take people to content they expect to find Out-of-date information Content people can’t scan in 5-seconds

Bob Johnson Consulting, LLC 9 Strong marketing examples… Traditional web site tasks…

Bob Johnson Consulting, LLC 10 What academic programs are offered?

Bob Johnson Consulting, LLC 11 Entry information for individual countries…

Bob Johnson Consulting, LLC 12 What’s available for my part of the world?

Bob Johnson Consulting, LLC 13 Is there information in my language?

Bob Johnson Consulting, LLC 14 What do students from my country think?

How do I make an inquiry? Bob Johnson Consulting, LLC 15

Can I inquire in my own language? Bob Johnson Consulting, LLC 16

Bob Johnson Consulting, LLC 17 When are you visiting my country?

Bob Johnson Consulting, LLC 18 How do I work with education agents?

Housing and living expenses? Bob Johnson Consulting, LLC 19

Final details for my first registration? Bob Johnson Consulting, LLC 20

Strong marketing examples… Social media sites… Bob Johnson Consulting, LLC 21

Facebook’s international presence… Largest use on June 1… United States Indonesia United Kingdom TurkeyIndiaMexicoPhilippinesFranceItalyBrazil Fast growth at end of May… MexicoEcuador New Zealand ChileUruguayIndonesiaVenezuelaFinland El Salvador South Korea Bob Johnson Consulting, LLC 22

Facebook for international students… Bob Johnson Consulting, LLC 23

6 student stories to Facebook… Bob Johnson Consulting, LLC 24

Students read, react, celebrate… 72 Bob Johnson Consulting, LLC 25

Twitter… Bob Johnson Consulting, LLC 26

Blogs with video… Bob Johnson Consulting, LLC 27

Bob Johnson Consulting, LLC 28 Summing up key points… Find and eliminate things that don’t work on your website Make tasks easy to do… –Reading your web pages –Finding academic programs and courses –Contacting people on your campus –Final arrival and registration steps Increase student experience stories… –Blogs –Videos –Social networks

Bob Johnson Consulting, LLC 29 Thank You! Customer Carewords in Higher Education Bob Johnson, Ph.D. Bob Johnson Consulting, LLC

Bob Johnson Consulting, LLC 30 Thank You! Customer Carewords in Sweden Fredrik Wackå Webbrådgivaren Sverige AB