1. New Ways to Market your Business Learn What’s New at Escapia for your Website. Learn Top Marketing Actions for your Business. Learn Marketing skills from Guest Speakers.

2. New Property List

3. New Detail Pages

4. New Booking Pages

5. Top Marketing Actions You Can Take Today 1. Get in Front of Guests 2. Capture Guests Attention 3. Convert Guests 1 1 2 2 3 3

6. Get in Front of Guests Social Media Just having a website is not enough… Unit Distribution 1 1

7. Get in Front of Guests 1.Auto Distribution 2.Share booking commissions with owners ENET Partner Network 1 1

8. Get in Front of Guests 1.Facebook 2.Twitter 3.Blog 4.Flickr 5.YouTube Social Media 1 1

9. -You need to be there, everyone and their mom is. -Build a community of past & future guests. -Do promotions. -Feature your location. Facebook Get in Front of Guests 1 1

10. -Building a follow-ship of people interested in Vacation Rentals. -Share information about your area. -Do promotions. Twitter Get in Front of Guests 1 1

11. -Share stories about your owners & your company. -Share information about your location. -Share guest stories. Blog Get in Front of Guests 1 1

12. -Share photos of your team -Share photos of your units -Share video house tours Flikr & YouTube Get in Front of Guests 1 1

13. Capture Guests Attention Unit Content Just finding you is not enough… Your Website 2 2

14. Capture Guests Attention 1.Clean & concise home page 2.Quick search 3.Prominent contact details 4.Cater to all types of customers 5.SEO Website Essentials 2 2

15. Website Design Paul Herman from Visual Data Systems!

16. Capture Guests Attention 1.Descriptions 2.Photos 3.Amenities 4.Ratings & Reviews Content 2 2

17. Convert Guests OnlinePhone 3 3 Now it’s time to make sure guests book! Email

18. Convert Guests Email inquiries 1.Speed of Response 2.Auto Response 3.Quality of the Response 4.Second Efforts 3 3

19. Trent Blizzard Blizzard Marketing

20. And Remember... -Be creative in your marketing. -Keep your website clean & concise. -Content & photos make all the difference. -Leverage all available distribution. -Respond all inquiries. -Track and report your work.

21. Who’s Next?