No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing.

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Presentation transcript:

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing Director Mexia Communications

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Why listen to me? Communications career spanning 18 years, established Mexia in Jan ’06 Experience in journalism, agency PR, in-house marketing, event management Regular speaker on social media and articles published UK and overseas

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Client experience

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Workshop Structure Changing rules of customer engagement What is social media? How can social media help with events? –Tools: Twitter, LinkedIn, Facebook, YouTube –Tips: great sources of information, specialist packages –Experiences to share Thoughts to take away

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Changing rules of customer engagement Erik Qualman Socialnomics The social media revolution…

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Changing rules of engagement

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 What is social media?

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 What is social media? Online community Sharing information Opinion Networking Recommending Reviewing Helping

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social media channels Blogging – Wordpress, Eblogger, Twitter Professional – LinkedIn, Viadeo, Ecademy Multimedia – YouTube, Flickr Personal – Facebook, Myspace Location based - Foursquare, FB places Special tools – Eventbrite, Plancast, Event-master.com, Ning, moreconference.com

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Brand building Customer/delegate insight Community engagement Customer service Advocacy and loyalty Feedback Website traffic How can social media be used?

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Answer important questions first: Who are you trying to reach? Can you identify these groups on that channel? What are your goals? What is your timescale? What is the etiquette on that channel? Which channels to use?

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 ChannelProsCons TwitterFast response Great viral nature Can post links and drive traffic Google loves Twitter! Need to build following Short tweet – need to link for more information Broadcast to everyone LinkedInVery well respected Main professional tool Inmail high open rate Very qualified network Much stricter on spam Groups can be closed Takes time to build interest FacebookHighest penetration of all channels >500 million active users Great viral nature Good search properties & multimedia links Kept for personal use Can irritate if posts too frequent Better for consumer brands Watch out for spam posts YouTubeEasy to communicate messages 2 nd largest search engine! Can embed and link with other tools Great for search engines Invest time and money in production WordpressFREE and easy to set up Extends your space to write Supports SEO offsite with backlinks Another thing to do! Need to monitor for comments Main tools - overview

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 To help boost delegate numbers: –Build a following well in advance of the event –Create either profile or hashtag (#event) –Engage Inform and Retweet #EIR –Leverage existing relevant # (eg #eventprofs) –Encourage followers to RT –Tweet links to relevant blog posts, sign up forms online Tips for events: Twitter

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 To engage the audience: –Q&A using conference hashtag –Publish etiquette guidelines for tweets –Third party monitoring tweets and feedback to moderator –Engage audience outside of the event

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 To encourage dialogue and networking: –Ask delegates to register and create a #hashtag for them to use for the event –Sign up Twitter advocates to tweet during the event –Register a Twub to record appropriate tweets –Display conference tweets during the event

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 LinkedIn – events tool, can RSVP, post to groups and ‘share’ posts with your network Facebook – create an event on your page, can show RSVPs Blog – post event on your blog and share on other social media Listing your event on social media

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd Useful social media info sites

No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd Thanks for listening! VINALINK MEDIA