Skill Build: using the internet for business by Samantha Deakin theweb.co.u k.
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Skill Build: using the internet for business by Samantha Deakin theweb.co.u k
Agenda/Topics To Be Covered Where do I start? Creating a website Which social media sites should I be using for my business? How do I monitor my impact on social media sites? What is Search Engine Optimisation (SEO)? How do I monitor my website traffic? Recommended reading list Some interesting reports
Where do I start? At the beginning, of course... Get an SEO friendly domain name –‘florists sheffield’ –www.floristssheffield.co.uk –www.sheffieldflorist.co.uk Get yourself a website or blog.
Creating a website Types of website –Static HTML –Content managed –E-Commerce –AVOID FLASH Make sure you keep it up-to-date.
What is Search Engine Optimisation? (SEO) Making your site relevant to search engines Choose the right keywords/keyword phrases Content –Meta Tags: Title Description Keywords Yahoo and DMOZ Building links
Which social media sites should I be using for my business? Twitter- one for all Facebook- great for news sites and special offers MySpace- going out of fashion, but still popular with bands... and...er...emos, mainly. LinkedIn- professional network YouTube- The world’s 2 nd biggest search engine Can’t I just use all of them? Well, yea. But you’ve got to maintain them all too. Better to do a couple well than all of them badly.
Twitter Pretty much for everyone Customer services, news updates, special offers, brand recognition Don’t tweet mindless rubbish. Be generous. Mentions. Retweets. Post articles and information that links back to your site Promote your witter account outside of Twitter!?! Surely not.
Facebook News sites and things you can become a fan of Offer free stuff Think about your audience Post events/information/articles Promote your Facebook Fan Page Skittles Pringles
LinkedIn Professional network. For businesses and professionals Add your CV Get recommendations Add content such as blogs, slideshows, presentations, etc. Create groups Advertise jobs Build your network Contributes to the marketable brand of the individual
YouTube 2 nd largest search engine in the world! YouTube Channels Video quality Promoting your YouTube channel Nike use YouTube extremely well... Some of Nike’s video have had 10m views This next video has only had about 80k But has had five video responses
How do I monitor my website traffic? As a start up business, you’re probably using social media to try and drive traffic back to your website Get Google Analytics How much traffic? Traffic Source What are people typing in? Referring Sites How long are people staying? What’s a Bounce Rate? GOOGLE ANALYTICS IS FREE!
Recommended reading list http://googlewebmastercentral.blogspot.com/ http://blog.hubspot.com/ http://mashable.com/ http://www.digtheweb.co.uk Look out for free webinars and e-books. A lot of companies offer these for free to get their brand recognised. Always check your information though as a lot of digital marketing is opinion and changes on a daily basis.
Some interesting reports The State of Inbound Marketing Report Burson-Marsteller Fortune Global 100 Social Media Study Small Business Success Index™ ROI from Inbound Marketing through Implementing HubSpot SoftwareROI from Inbound Marketing through Implementing HubSpot Software