1. How to Leverage Social Media for Business Success

2. “There’s no question that a social media strategy is no longer an option for most businesses – it’s a requirement for survival.” – Erik Qualman

3. Social Media Marketing Strategy WHO + WHERE = STRATEGY Know your target market Where do they ‘hang out’ online? Build base strategy

4. Social Etiquette Be aware of; How you connect on each platform How you build a relationship How to be top of mind *Social Etiquette exercise*

5. Different demographic Different ‘language’ and feel Determine your objectives Work with a custom strategy Which Platform?

6. Facebook #1 social media platform ~ 1 Billion Increase brand exposure and engagement Build community Open channel for feedback Forum / platform for discussion Branding / functionality Drive traffic to action

8. LinkedIn is the world’s largest professional network 161 million members in over 200 countries* 2 new members per second.* 3 million in Aust. 74% of Australian users are aged 25 – 54. 31 March

9. Share expertise Define criteria to find people Online rolladex of business Credibility in your industry Increase visibility and findability Extend professional relationships. Why use LinkedIn?

10. Twitter Micro blog platform Drive traffic to your blog Get maximum exposure using hashtags Create community Event marketing and community tool No limit to network

11. YouTube Largest social network in Australian Google loves video Build trust via video Educate – How To Demonstrate expertise Give your brand a face / personality

12. Pinterest Visual virtual pinboard Visual bookmarking and sorting Traffic driver Express brand personality

13. It’s not enough to have a Facebook, LinkedIn or Twitter account for your business. You need a STRATEGY

14. Social Media needs to be part of your Marketing Strategy and your Marketing Plan.

15. 85% of marketers reported that social media marketing is boosting business exposure - 2012 Social Media Marketing Industry Report.

16. Need help? Jo Saunders linkedin.com/in/josaunders facebook.com/wildfiresocialmarketing wildfiresocialmarketing.com http://linkedin9aug2012.eventbrite.com