SOCIAL MEDIA SECRETS with expert, Mike Magolnick © Magolnick 2012. Reproduction prohibited.

Slides:

Advertisements

Similar presentations

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

Advertisements

The International Social Media Marketers SEO Field Guide.

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas

Government Uses and Benefits. Social Communications Specialist Chair, Statewide Social Media

Social Media 7 steps to socializing strategically Michael Boyer, COO ELEMENTS, Inc.

Social Media for Nonprofits HOW AND WHY OF SOCIAL MEDIA FOR NONPROFITS.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

Using Social Media to Enhance Your CTE Program and Community A Taste of Why and How….. A Brief Taste… According to Michael Kristof of Kristof Creative.

The essential social toolkit Introducing Facebook, LinkedIn, Twitter and Blogs How do they fit into the bigger social media picture? What differences.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW.

WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.

Social Media Friend or foe?

Social Media Management Social Media Strategy. Land page we want our audience to land on Blogs Provides credibility for social media accounts High ranking.

Social Media: Connecting Students & Faculty With Your School.

Social Media Networking Sites Charlotte Jenkins Designing the Social Web

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

Impact of Social Media. Today’s Agenda Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices.

Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?

Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.

. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads.

How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.

 Facebook  Youtube  Twitter  Google +  Pinterest.

July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,

New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.

SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS Use popular social channels to prospect, engage with and convert new leads. WORKBOOK.

A Case Study in Success Online How to generate revenue through content marketing.

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.

. Social Media for Social Good. Where Are We Now? Does Your Club Have a Website? Does Your Club Have a Facebook Page? Do you have a personal Facebook.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Social Media for Business Case Studies Video 5 Social Media Training for Business Teachers #socialmediacasestudies.

Top Social Media Platforms for Professionals Presented by Jason A. Hicks.

Jason Elkins Managing Partner Transparent Social Media.

Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.

Developing your social media profile Decoding Social Media February

Knowing Your Facebook From Your Flickr Dan O’ Neill – -

INTEGRATING SOCIAL MEDIA & WORDPRESS Akilah Thompkins- CTWordCamp 2014 © Copyright 2014 AKZMe Designs.

Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.

Understanding and Using Social Media. Attention Overload.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Social Media What is it? Why should we use it? How do we use it? Mary Bethea Assistant District Staff Officer-Public Affairs / Social Media 5 th District.

Social Media 101 An Overview of Social Media Basics.

7. Marketing Tools: Web 2.0.  S econd generation of web technology, services, and tools  Communication, creativity, collaboration, and information sharing.

Social Media 101 No Kid Hungry, Social Media, and You.

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

How To Use Social Media to Launch Your Career. The most important social media outlet to be active on is LinkedIn. This site provides valuable tools that.

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

How to Present Yourself Online LinkedIn, Facebook and Twitter Created by benoit marketing llc.

Page  1 Social Media in Business Session 8 Agenda Guest Speaker: Cathy Reilly, Agros.org Facebook and LinkedIn Student Presentations Class Project: Create.

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

Social Media Strategies. Socialnomics Video Markets are conversations Silence is fatal…. The Clue Train Manifesto – published 2000.

Grow Your Business with Social Marketing

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Using Social Media to Promote Events By Alan Merriman DL231 N

Public Relations & Social Media. Public Relations What is.

Why Use Social Media?.

Solomo marketing.

Chapter 7 E-commerce Marketing Communications. Chapter 7 E-commerce Marketing Communications.

An Introduction to Mike Buhmann Reference Librarian.

Dunedin Chamber of Commerce Social Media & Marketing For Your Business

Social Media Marketing Strategy Template

New Mexico Broadband Program Internet Tools for Small Business

Social Media Marketing Strategy Template

Presentation transcript:

SOCIAL MEDIA SECRETS with expert, Mike Magolnick © Magolnick Reproduction prohibited.

Mike Magolnick, Ph.D.  Recognized Direct Selling Industry Executive  Bestselling Author / Public Speaker / Trainer on Social, Digital & Mobile Media  30 million + social contacts Facebook / magolnick LinkedIn / magolnick Pinterest / magolnick YouTube / mmagolnick © Magolnick Reproduction prohibited.

WEEK 1 – INTRO TO SOCIAL  Social Media History  The Evolution of Communication  Top Social Media Sites  Social Media for Business  Secrets to Social Success  First Steps  What NOT To Do  What TO Do  Next Steps © Magolnick Reproduction prohibited.

Social Media History 1990s: AOL, Geocities and Classmates.com launch 1996: ICQ : Pandora, Friends Reunited, Livejournal 2002: Friendster 2003: LinkedIn, MySpace, Hi5, Delicious 2004: Facebook, Flickr, Digg, Orkut, Vimeo 2005: YouTube, Ning, reddit 2006: Twitter 2007: Tumblr, FriendFeed, Gowalla 2009: Foursquare, Vevo 2010: Instagram 2011: Pinterest © Magolnick Reproduction prohibited.

The Evolution of Communication © Magolnick Reproduction prohibited.

Top Social Media Sites  Facebook: 900 million users  Twitter: 500 million users  LinkedIn: 200 million users  Pinterest: 70 million users © Magolnick Reproduction prohibited.

Social Media for Business  Smart, progressive companies  Marketing and communication  Provides immediate information  Helps with branding  Control the public perception of your business  Build relationships © Magolnick Reproduction prohibited.

Secrets to Social Success 900 million users Simple signup Emotional, not commercial Learn about people Build friendships CAN be a big time waster © Magolnick Reproduction prohibited.

AMATEURS Share too much information Controversial comments/posts Post whatever comes to mind Put up too many business posts Posting non-relevant content PROFESSIONALS Share engaging information Stay neutral Post nuggets Even mix of business/personal Content relevant to friends © Magolnick Reproduction prohibited.

First Steps Set up accounts with Facebook, Twitter, and Pinterest Start with Facebook as your foundation Get the accounts with Twitter, LinkedIn and Pinterest opened and stay tuned for detailed instruction on how to use them in the upcoming trainings Consistent pictures and biography info WHAT NOT TO DO © Magolnick Reproduction prohibited.

WHAT NOT TO DO DO NOT include your home address or detailed personal information such as when you will be away from home DO NOT post or participate in controversial conversations DO NOT start posting things about your business haphazardly – remember that you also represent FVN and we want you to be successful so we will give you tools DO NOT post things on other people’s pages without their permission DO NOT get overwhelmed – we are here to help you! WHAT TO DO © Magolnick Reproduction prohibited.

WHAT TO DO Find friends and connect with people you know Add posts about what you are doing Add tasteful pictures Add funny and witty comments Add nice comments on other people’s posts Wish people a Happy Birthday every day WHATS NEXT © Magolnick Reproduction prohibited.

WHAT’S NEXT… WEEK 2  How to use the key social sites  Facebook  Twitter  LinkedIn  Pinterest  Blog  Tweeting/re-tweeting, pin boards, personal and professional profiles  Connecting to other people  Establishing new relationships © Magolnick Reproduction prohibited.

SOCIAL MEDIA SECRETS - WEEK 2 with expert, Mike Magolnick © Magolnick Reproduction prohibited.

WEEK 2 – GETTING STARTED  Facebook  Twitter  LinkedIn  Pinterest  Blog  Personal and professional profiles  Connecting to other people  Establishing new relationships © Magolnick Reproduction prohibited.

Facebook 1 Billion users “Emotional” social network Personal vs Business Halloween pics or Resume? How often to post What NOT to post Adding / Managing Friends Groups © Magolnick Reproduction prohibited.

Twitter 500 million users Micro-blog Follow / Follow-back rules Top 5 Search Engine How often to post What NOT to post Adding / Managing Friends & Followers Lists and Topics © Magolnick Reproduction prohibited.

Twitter Anatomy of a Tweet Tagging a topic with Hashtags Tagging a person Direct Messaging Promoting your business using the #Hashtag Lead generation Increasing your follower-base Why Twitter is extremely important © Magolnick Reproduction prohibited.

LinkedIn 200 million users Professional social network Maximizing LinkedIn’s features for: Brand management Lead generation SEO Optimizing your profile Adding and communicating with contacts © Magolnick Reproduction prohibited.

Pinterest Fastest growing social network Cross-over between emotional and commercial Why it started and what it is today How to pin, repin, like and comment © Magolnick Reproduction prohibited.

Pinterest Adding / Managing Friends Follow – Follow back strategy Using Pinterest to generate leads and sales © Magolnick Reproduction prohibited.

Blog Wordpress vs Blogger vs Tumblr Foundation for all social activity Connecting everything through blog How often do you post Effective tagging Cross promotion of posts SEO advantages © Magolnick Reproduction prohibited.

Personal vs Professional Social media can be both personal AND professional © Magolnick Reproduction prohibited.

Personal vs Professional Understanding WHY you use a particular site and what you want from it How to differentiate what you post on what sites to get the best possible result © Magolnick Reproduction prohibited.

Connections “Cold call” vs referral Friend of a friend etiquette What you can and cannot say to someone on social media Effectively building your followers and fans © Magolnick Reproduction prohibited.

Relationships Understanding needs and wants Build relationships by addressing what people like and dislike © Magolnick Reproduction prohibited.

Relationships Commenting on and liking posts Offering solutions to challenges helps build new relationships and drive possible business leads © Magolnick Reproduction prohibited.

WHAT’S NEXT… WEEK 3  Using Social Media Effectively  Connecting Social Profiles  Messages  Social Games  Applications  How to Get Leads © Magolnick Reproduction prohibited.

SOCIAL MEDIA SECRETS - WEEK 3 with expert, Mike Magolnick © Magolnick Reproduction prohibited.

WEEK 3 – USING SOCIAL  Using Social Media Effectively  Connecting Social Profiles  Messages  Social Games  Applications  How to Get Leads © Magolnick Reproduction prohibited.

Connecting Social Profiles Facebook.com/Twitter Twitter posts to personal FB page FB fan page posts to Twitter Add all profiles to blog Post from LinkedIn to Twitter Social management tools © Magolnick Reproduction prohibited.

Messages What to say and how often Inspirational quotes Bible verses/Proverbs Business one-liners Personal Facebook vs Twitter vs LinkedIn Identify your goal Types of messaging on each © Magolnick Reproduction prohibited.

Social Games Time allocation Real money / fake crops Acceptance of friends Constant invitations © Magolnick Reproduction prohibited.

Lead Generation Building relationships Understanding Likes, Dislikes, Challenges Join groups Get involved in conversations Send direct messages addressing something real Facebook/Twitter/LinkedIn Ads LinkedIn Question/Answer feature Contests DO NOT try to sell through social media © Magolnick Reproduction prohibited.

Representing Use the product/service Share personal success stories Just share, don’t sell Put things out there that you WANT people to know Understand that you represent a larger brand so make sure you stay in compliance © Magolnick Reproduction prohibited.

WHAT’S NEXT… WEEK 4  Recap and Immediate Takeaways (Action Points)  Social Media is Interactive  Q&A © Magolnick Reproduction prohibited.

SOCIAL MEDIA SECRETS – WEEK 4 with expert, Mike Magolnick © Magolnick Reproduction prohibited.

WEEK 4 – RECAP  Recap and Immediate Takeaways (Action Points)  Social is Interactive  Q&A © Magolnick Reproduction prohibited.

Recap & Immediate Takeaways Overview of weeks 2 & 3 5 things you can do today to make an immediate impact: Optimize your profiles Connect Facebook & Twitter Create a post category schedule Join a group on Facebook and LinkedIn Like and comment on several friends’ posts © Magolnick Reproduction prohibited.

Social Media is Interactive You cannot sell anything through social media You build relationships Understand what someone likes Understand what someone dislikes Understand challenges people have Address challenges, likes and dislikes by providing a solution in a success story format Just like with offline relationships, you need to interact with people on THEIR level to build the relationship © Magolnick Reproduction prohibited.

Q&A To be filled in © Magolnick Reproduction prohibited.