Symon Park Product Marketing Manager

Contents >Product Summary >Sales Items >Sales points

Product Summary

Small business communications imperatives Cost effective Start-up Easy to use Minimized Call Budget Expandability

Keys to ARIA SOHO > SMART Communications ARIA SOHO’s basic unit provides a variety of features for enterprise communications including SMS, CID without additional cost In order to minimize communications cost, ARIA SOHO provides various telephony cost control facilities including prepaid call, barge-in, forced trunk disconnect, LCR, etc. Due to its sophisticated architecture, It expands up to 48 extensions with 2 cabinets and advanced PABX options for improving productivity can be added Simplified Architecture Its simplified architecture provides plug & play facility with full hybrid extensions and user friendly OAM tools Various Call Budget Control Methods Powerful Basic Telephony Services Expandability

Value Proposition >Optimized SMB Hybrid KTS Full hybrid telephone System with built-in services for SMB >SMB telephone system reaching 12 analog PSTN & 48 ext. >Caller ID service for CO line & SLT >SMS communications – Detection and regeneration to extensions >Conference, SMDR, LCR, Call duration control >Other services for enterprise communications - Alarm detection - External door phone control - External paging, music source interface - USB, RS-232C for OAM Addressing legacy telephony market with cost-effective solution

Value proposition >Latest digital PABX >Built-in type voice mail system >Auto-Attendant for customer greeting and call routing >Ethernet interface * 1ea >PC applications through LAN.1 st / 3 rd party TAPI interface.CTI PC phone (ez-Phone deluxe only).PC-Attendant (ez-Attendant) >Remote system access for maintenance by modem >Metering signal detection for prepaid call, SMDR Latest digital PABX providing advanced optional features Addressing valued added telephony markets with PABX options

Sales Items

>Cabinet Size : 340 x 290 x 85 (mm) Sales items Key Service Unit (BKSU, EKSU) >Line/Ext. interface : 3 Analog PSTN & 1 digital+7 Hybrid Ext. >PSU with ring generator >1 line expansion slot >Other service units.1 Power failure back-up.Battery Back-up circuit.1 External Paging, 1 External MOH.1 RS-232C, 1 USB.1 Alarm & 1 General purpose relay >Basic configuration - BKSU >Line/Ext. interface : 3 Analog PSTN & 8 Hybrid Ext. >PSU with ring generator >Other service units.1 Power failure back-up.Battery Back-up circuit >Basic configuration- EKSU 5 units / master packing box

>Manual CD. Quick Installation Guide. Installation Manual. User guides (SLT, LDP-72xx). Applications Manuals (On/Off line admin user guide included) >Hard copy manual : Quick Installation Guide only >Accessories. BKSU - Power cord, battery cable. EKSU - Power cord, battery cable, expansion flat cables Sales items Basic Key Service Unit (BKSU) – Packing Details * Programming manual to be downloaded from

Sales items Optional hard wares for line expansion & features >3CO & 8 Hybrid ext. card >3CO & 16 Analog ext. card >8 Analog ext. card >Voice Mail (120 min. / 4ch.) >Auto-Attendant (10 min. / 4ch.) >Door phone Interface (2 interfaces / Unit) Line expansion (3 variants) >LAN interface Unit >Modem for RMS >Call Metering Units (12K/16K Hz, 50Hz, PR) Options for operation (3 variants) Feature Options (3 variants)

Sales Items Software license >PC-Attendants license key : Activating PC-Attendant (ez Attendant) >TAPI based PC Phone (ez-Phone); SMS Sender included : Activation key for 48 users : Deluxe version >TAPI license for using 3 rd party TAPI Software : 3rd party / 1st party connection TAPI Softphone PC-Attendant

LDP-7208D LDP-7224D (Necessary for Admin) LDP-7248DSS Door phone : LDP-DPB [Notice] LDP-72xx has no compatibility with ipLDK KTS Blue black color only Available option : wall mount bracket only - All the other options for LDP-70xx are not available Sales Items Proprietary terminals

Sales items Configuration Example Basic ConfigurationAdd-onsMax Availability Consolidated configuration (CO/Ext) >3 Analog PSTN + 8 Ext. >PSU with ring generator >1 Power failure backup >Battery Back-up circuit >1 External Paging inf. >1 External MOH inf. >1 RS-232C >1 Alarm, 1 relay >1 USB Line Expansion Cards 3CO+8Hbr.16 / 16 3CO+16SLT6 / 24 8SLT3 / 16 Feature Cards Voice Mail1- Auto-Attendant- Door phone unit1 Operation Cards Modem1- Metering Unit2- LAN Unit1- >BKSU Configuration

Sales items Configuration Example >Expansion Cabinet Configuration Basic ConfigurationAdd-onsMax Availability Consolidated configuration (CO/Ext) >3 Analog PSTN + 8 Ext. >PSU with ring generator >1 Power failure back-up >Battery Back-up circuit Line Expansion Cards 3CO+8Hbr.16 / 16 3CO+16SLT6 / 24 8SLT3 / 16 Feature Cards Voice Mailn/a- Auto-Attendant- Door phone unit1 Operation Cards Modemn/a- Metering Unit2- LAN Unitn/a-

Competitive Analysis Panasonics KX-TE824 >Expandability (9/24* 3 cabinets - 27 /72) >Digital KTS, ISDN BRI, LAN interface >Full Hybrid >Packaging price with terminals Summary Weakness Costly options : SMDR, Expansion Module External paging / MOH, relay No applications Simple Voice Mail Upgrade not available No SMS service available

Competitive Analysis NEC Topaz Built in AA(3 min) User friendly telephony features Easy to handle Well-known product Strong brand Fixed type (308), Expandable (308 -> 624) Weakness No expandability Analog system ; No LAN, PC application Optional CID SMS detection not available Summary

Data connectivity (ADSL, LAN S/W) Built in CID HiPath 1100 series.1120(2/6 ~ 8/16).1130(2/14~10/20).1150(2/16~10/50).1190(8/32~10/140) Summary Weakness No expandability Analog system ; No LAN, PC application No Built-in type VM Complicated option card No SMS services No advantage for data connectivity Competitive Analysis Siemens Hipath 11xx

Competitive Analysis

Sales Points

Analog Extension - SLT, FAX Digital Extension Optimized SMB Hybrid KTS Flexible configuration – Full Hybrid Extension Simplified configuration for operation & expansion Automatic recognition regardless of types of extension – full hybrid extension Automatic tone detection for incoming FAX from PSTN PSTN Digital Extension Card expansion in each cabinet (3/08 -> 3/16, 6/16,6/24) Cabinet expansion (6/24 -> 9/32, 12/32, 12/48) 12 Analog CO 48 Ext.

Optimized SMB Hybrid KTS Advanced built-in services – CID display PSTN CID SLT Digital Keyset CLI display in digital & analog extensions CID detection (DTMF, FSK) from PSTN line CID distribution by ring assignment Regenerating CID for single line extensions CID information given to extensions terminated when forwarded Call Transfer

Optimized SMB Hybrid KTS Advanced built-in services – SMS SMS SLT Powerful messenger for Short Messages Supporting ETSI Type I protocol (compatible with GSM) SMS facilities for detection, sending, retrieval Buffering maximum 100 messages – SMS retrieval for digital phone SMS display in digital terminal, SMS SLT, PC applications – on ring assignment SMS sending from PC applications, SMS SLT PC-Attendant TAPI PC Phone SMS SLT Mobile phone Mobile Network PSTN Digital terminal Ethernet Interface

Optimized SMB Hybrid KTS Advanced built-in services – Budget control Employee 1 Operator 1 Authorized Manager Call traffic monitoring preventing employees from abusing outgoing calls Forced call control by authorized manager Pre-selection for the least cost call routes Operator N Least Cost Routing Employee x Prepaid out going call traffic* Call barring Forced trunk disconnect Barge in SMDR Various methods to control call budget

Optimized SMB Hybrid KTS Advanced built-in services – Conference Simplified collaboration >Conference room – Max. 15 users / 9 conference rooms : DISA or Transferred by attendant >Conference - Multi-line conference, Add-on conference >Paging conference PSTN Ext. 100 Ext. 101 Ext. 108 Conference Room #1~#9 Max. 15 parties Conference call Please enter your passwords

Optimized SMB Hybrid KTS User friendly maintenance On-site & Off site maintenance through RS-232C, LAN, Modem PSTN Dial-up Connection Off-site (Remote) Maintenance Data Network On-site Maintenance (PC-Admin) On line PC Admin : DB up/download, Diagnostics, S/W upgrade, PC Admin Off line PC Admin (PC Admin Pro) Speed Editor for system speed dial Digital Terminal Admin Ethernet Connection User level admin program – adjustable level program RS-232C / USB

TAPI PC Soft-phone (ez-Phone) PC Attendant (ez-attendant) Latest digital PABX End-user PC applications 1 st / 3 rd party TAPI Interface PC Attendant Software Windows based TAPI telephone ; ezPhone Desk top PC applications enhancing employee’s productivity LAN connection

Pre-assigned number Thanks for calling us.. Please press button # for # Dept. Latest digital PABX Voice Mail / Auto Attendant Mobile Network PSTN SMS Notification #1 Dept. #N Dept. Customer Call Routing Voice Recording Built-in VM Voice Mail >SMS Notification to pre-assigned number >4 channels / Max. 120 min / 800 user message recording >Max. 100 system greetings / Max. 25 min Optional Voice Mail and Auto-Attendant Auto-Attendant : 4 channels / 10 min recording / 25 min system greeting You’ve got a voice mail

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