Marc Hood Grade 11 17

Have you ever wanted to express your self through music! Are you having a hard time trying to read those HARD notes! Well, say “GOODBYE!” to that ancient and difficult way of learning and say HELLO to “Play it By Ear”! You can play virtually anything! Just listen…..then play! You will never again have the trouble of getting your inner feelings out the not so common way! Have you ever wanted to express your self through music! Are you having a hard time trying to read those HARD notes! Well, say “GOODBYE!” to that ancient and difficult way of learning and say HELLO to “Play it By Ear”! You can play virtually anything! Just listen…..then play! You will never again have the trouble of getting your inner feelings out the not so common way!

Play By Ear! Is a service business ever satisfying the consumer need by allowing a long time passion for expression to be put to work. Play By Ear! Is a service business ever satisfying the consumer need by allowing a long time passion for expression to be put to work.

Play By Ear is a sole proprietorship. Play By Ear is a sole proprietorship.

Mission Statement Play it By Ear is a leader in providing quality music instruction! Our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance! Every Person! Every Time! Play it By Ear is a leader in providing quality music instruction! Our pledge is to establish lasting relationships with our customers by exceeding their expectations and gaining their trust through exceptional performance! Every Person! Every Time!

The Sky is the limit! You can learn any song! Any Genre, Any Artist, any key! You can learn any song! Any Genre, Any Artist, any key! Speedy service is always in order. Speedy service is always in order. Your inner need for musical expression is fulfilled! Your inner need for musical expression is fulfilled! Qualifications: Veteran of the music business 13 years Instruction from some of the best in Chicago Vocalist/Musician for several artist/groups in Chicago

Lets get unique! Do you think you will ever find the time to sit and read those strenuous notes from a staff? I doubt it! Play By Ear specializes in a special type of service. If you “Read Slow” with us you can “Learn it Kwick” “Read Slow: Learn it Kwick” envelopes strategies that enable you to grasp any material FAST!!!! Consumers are always on the go! Even if you are on the go, in your car or anywhere else, after a few lessons you can listen then PLAY!!! Do you think you will ever find the time to sit and read those strenuous notes from a staff? I doubt it! Play By Ear specializes in a special type of service. If you “Read Slow” with us you can “Learn it Kwick” “Read Slow: Learn it Kwick” envelopes strategies that enable you to grasp any material FAST!!!! Consumers are always on the go! Even if you are on the go, in your car or anywhere else, after a few lessons you can listen then PLAY!!!

Market Analysis 1 People at church constantly come to me saying “ I wish I could play like you!” People at church constantly come to me saying “ I wish I could play like you!” I started excepting students to see if they could learn my method. I started excepting students to see if they could learn my method. I have had 6 students so far exceed their expectations at learning music. I have had 6 students so far exceed their expectations at learning music. 100 people in my congregation and I cater to them. 100 people in my congregation and I cater to them.

Market Analysis 2 Our church is on he radio once a month to a listener audience of 5,000 people who know of our church. Our church is on he radio once a month to a listener audience of 5,000 people who know of our church. Based on this, there could be 300 potential clients. Based on this, there could be 300 potential clients.

Consumer Profile Within 5 miles of my church Within 5 miles of my church People who enjoy my style of music. People who enjoy my style of music. People who are fast pace and who can learn music by ear. People who are fast pace and who can learn music by ear. People who want to learn to play music by ear. People who want to learn to play music by ear.

Competition Traditional music teachers teaching music theory would be my competition. Traditional music teachers teaching music theory would be my competition.

Price Price Lessons are $20.00 per half hour. I chose this price because my goal was not to break that customers pocket, but to find affordable music lessons. Lessons are $20.00 per half hour. I chose this price because my goal was not to break that customers pocket, but to find affordable music lessons. Place Place New St. Paul Church is easy accessible to my customers and my equipment is stored there New St. Paul Church is easy accessible to my customers and my equipment is stored there Product Product Satisfaction of expression is the main point of interest. Music is an expression and under my tutelage victory in musical expression will be achieved! Satisfaction of expression is the main point of interest. Music is an expression and under my tutelage victory in musical expression will be achieved! Promotion Promotion Radio Bulletins are announced once a month on 1390 AM. Flyers are distributed in the programs at church services. Radio Bulletins are announced once a month on 1390 AM. Flyers are distributed in the programs at church services.

Marketing Plan The awareness is me actually playing the music and it appeals to certain peoples ear and announcements every week The awareness is me actually playing the music and it appeals to certain peoples ear and announcements every week Purchase: The 1 st two lessons are 2 for the price of one! Purchase: The 1 st two lessons are 2 for the price of one! Retention: Quality service is the leader in helping me in building lasting relationships with my customers. Retention: Quality service is the leader in helping me in building lasting relationships with my customers.

Economics of 1 Unit Definition of 1 Unit- 1 lesson Definition of 1 Unit- 1 lesson Selling Price per Unit- $20.00 Selling Price per Unit- $20.00 Direct Labor Per Unit- $10.00 (pay myself) Direct Labor Per Unit- $10.00 (pay myself) Overhead- Tithes to the church- 15%=$3.00 Overhead- Tithes to the church- 15%=$3.00 Total Cost of Sales- $3.00 Total Cost of Sales- $3.00 Gross Profit Per Unit- $17.00 Gross Profit Per Unit- $17.00

Time Management Plan Business Schedule for a Typical Week Business Schedule for a Typical Week School Hours-45 School Hours-45 Work Hours-8 hours Work Hours-8 hours Entrepreneurship Hours- 5 Entrepreneurship Hours- 5 Free Time- 10 Free Time- 10

Average Monthly Fixed Costs Entrepreneurial Stipend-17 Entrepreneurial Stipend-17 Rent (Tithes) Rent (Tithes) Other /monthly-New Keyboard Other /monthly-New Keyboard

Sales Assumptions 5,000-Size of Market 5,000-Size of Market Ten slots available at $20.00/half hour Ten slots available at $20.00/half hour I am a service business and I have unique abilities. At this time, I cannot be duplicated. I am a service business and I have unique abilities. At this time, I cannot be duplicated. The best season in summer when people are possibly off work/school and new schedules can be worked out. The best season in summer when people are possibly off work/school and new schedules can be worked out.

Monthly Sales Projections (Chapter 13) Month Units Sold January2 February2 March2 April2 May2 June4 July6 August6 Septemb er 6 October7 Novembe r 7 Decembe r 8 Total =60 (Double click on chart to add information) Monthly Break- Even Units (Chapter 20) Monthly Fixed Costs/Gross Profit Per Unit 2 16

Return On Sales (Chapter 14) Return on Sales (ROS) Yearly Net Profit ÷ Total Sales X % For every $1 dollar of sales, my business earned : $.65 (Double click on chart to add information) 17

Selling Price Per Unit $ # of Units Sold Total Sales (A*B) $ 1200 Total COGS (COGS per unit * B) Total COGS (COGS per unit * B) $ 3.00 Other Variable Costs (Other variable costs per unit * B Other Variable Costs (Other variable costs per unit * B $ (E) Total Variable Costs (D+E) $ (F) Gross Profit (C-F) $ (G) USAIIRDO (Yearly) USAIIRDO (Yearly)$ Other Costs/Unforeseen Other Costs/Unforeseen$ Total Fixed Costs $ (H) Profit before Taxes (G-H) $ (I) Less Estimated (I *.25) $ (J) Net Profit (I-J) $ Projected Yearly Income Statement (Chapter 13) 18

Start-up Investment Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) 1000 $ 0 Item Where I will buy this? Cost of Item Keyboard Guitar Center $ 2000 $ $ $ CASH RESERVE covering 3 months of fixed costs $ 60 Estimated TOTAL START-UP INVESTMENT $

Financing Strategy for Total Start-up Investment (Chapter 14) Total: $2000 SourceAmountDebtEquityGift Personal Savings [ How will you save?] $ Mom $2000X Investor [Who is it?] $ Grant [From Whom?] $ 20

Return On Investment (Chapter 14) Return on Investment (ROI) (Chapter 3) Yearly Net Profit ÷ Start-up Investment X % For every $1 dollar invested, my business earned : $.38 InvestmentReturn Savings2% CD3% Stock Market-10% Entrepreneur38% 21

Social Responsibility Plan (Chapter 10) I believe in youngsters prevailing. I will offer children who are passionate about music and who show the ability, discounted lessons. I believe in youngsters prevailing. I will offer children who are passionate about music and who show the ability, discounted lessons. 22

Business & Educational Goals (Chapter 3) Business Business -to provide quality service encompassing valuable business techniques - Always satisfying the customers inner need for self expression through music. Educational - to finish high school - graduate college with a Doctoral Degree. 23

Thank you for your consideration of Play By Ear! 24