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Beta Bytes Belma Ahmetovic Zermina Velic Grade 11 Age 16
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Beta Bytes is a company that provides a wide range of wireless media services and online computer assistance. We are a Service Partnership. We can satisfy consumer needs by providing them with a solution to all their technological needs, whether for recreational purposes or for a more serious, professional approach, we can provide you with quality, friendly assistance. We selected this legal structure because we believe with our combined effort and qualifications we can provide our customers with a wide range of jobs and execute them to the best of our ability. 2 Business Profile
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Opportunities ◦ Increasing technology ◦ No other business serving our target market ◦ Language barrier prevents adequate service ◦ We teach and repair Qualifications ◦ Eight years of combined experience ◦ Worked part time for uncle in a computer repair shop ◦ Trilingual, Bosnian as a first language 3 Opportunity
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By Location ◦ Hartford, CT and surrounding areas. By Population ◦ Male and female, ages 30-55, of high school education or less. By Personality/ Behavior ◦ Bosnian working adults with families and children who own a computer and are in need of friendly assistance. By Income ◦ Predominantly middle income households. 4 Consumer Profile
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Competitive Advantage o We provide assistance in order to help you, not to promote other products or try and fix one problem while creating another. o We can explain how to fix your technological issue(s) in your own language, while teaching how to prevent future complications. CompetitorPriceQuality Greatest StrengthGreatest Weakness Geek Squad$297.93ExcellentMultiple locations nationwide. Slow to respond, expensive. iYogi$139.99/yr basic service GoodOnline computer support. Only supports newest Microsoft operating systems. Half Price Geeks$80/hr basic service GoodOn-site support, & telephone support. Charge a trip fee, a diagnostics fee, a per hour fee and software fee. 5 Competition
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Price: - More affordable to the customers than the alternative and we provide various services with the goal to fix and educate, instead of promote. Place: -Hartford, CT and other surrounding areas. Product: -Friendly, accurate, efficient, computer assistance. Promotion: - Online website and business cards. 6 Marketing Mix
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PhaseMethodDescriptionCost Awareness Word of Mouth Website Business Cards/ European Stores Bosnian communities Displayed on business cards Handed to customers after service, given to stores to hand out with purchases Free $12.95 $10.00/200 Purchase Top quality, friendly, fast and accurate computer assistance at an affordable price. Satisfaction guaranteed, we don’t simply solve, we teach and prevent. Free Retention 10% off your next service if you refer a friend. Saves money for the customers and help us establish long term relationships. $29.99 7 Marketing Plan
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8 Cost of Materials/Direct Labor Definition of One Unit : Task of cleaning up computer, optimizing it and installing Security Systems. Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $10.0030 minutes$5.00 Total Direct Labor Per Unit$5.00 Material DescriptionCost/Total QuantityCost Per Unit ($) Total Material Cost Per Unit$0.00 Variable Costs Per Unit$0.00 Cost of Sales Per Unit$5.00
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Definition of One Unit: Task of cleaning up computer, optimizing it and installing Security Systems. Selling Price per Unit$199.99 Direct Labor Per Unit (if applicable)$5.00 Materials Per Unit (if applicable)$0.00 Total COGS Per Unit$5.00 Variable Costs Per Unit $0.00 Total Cost of Sales$5.00 Gross Profit Per Unit$194.99 9 Economics of 1 Unit
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10 $361.56 Business Schedule for a Typical Week (Zermina) Entrepreneurship35 Hours School Hours44 Hours Sleep56 Hours Free-Time Hours33 Hours Business Schedule for a Typical Week (Belma) Entrepreneurship35 Hours School Hours44 Hours Work Hours18 Hours Sleep 49 Hours Free-Time Hours 22 Hours Time Management Plan
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Type of Fixed CostMonthly Cost Entrepreneurial Stipend$5,000.00 Utilities (Internet, Phone, etc)$50.00 Advertising (Business Website + Cards)$22.95 Rent (1/5 of space)$200.00 Depreciation (Laptops + Software)$48.61 Total Monthly Fixed Costs$5,321.56 11 Average Monthly Fixed Costs
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MonthUnits Sold January190 February120 March120 April120 May120 June120 July120 August120 September190 October190 November190 December200 Total = 1, 800 Monthly Break-Even Units: 27 12 Monthly Sales Projections
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Selling Price Per Unit$199.99 # of Units Sold1,800 Total Sales$359, 982.00 Total COGS$9,000.00 Other Variable Costs$0.00 Total Variable Costs$9,000.00 Gross Profit$350,982.00 USAIIRD (Yearly)$63, 858.72 Other Costs/Unforeseen$10,000.00 Total Fixed Costs$73, 858.72 Profit before Taxes$277,123.28 Less Estimated Taxes @25%$69,280.82 Net Profit$207,842.46 13 Projected Yearly Income Statement
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(ROS) 60% For every $1 dollar of sales, my business earned : $.60 14 (ROI) 3,015% For every $1 dollar invested, my business earned : $30.15 Return on Sales Return on Investment
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15 Start-up Investment Entrepreneurial hours needed for start-up Wage I pay myselfTotal start-up time investment 15 hours$ 10.00$ 150.00 ItemWhere I will buy this?Cost of Item Adobe Creative Suite 4 Master Collection www.adobe.com$2,499.00 2 Laptops with Wireless Capability Best BuyAlready Owned External Hard Drive 1TBwww.crunchdeals.com $64.99 Norton & Symantec Master Collection www.symantec.com $439.93 CASH RESERVE covering 3 months of fixed costs $3,964.68 Estimated TOTAL START-UP INVESTMENT $7,118.60
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Total: $ 7,118.60 SourceAmountDebtEquityGift Personal Savings (Part Time Job) $4,000.00X Relatives/Friends $3,118.60X 16 Financing Strategy For Total Start-up Investment
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Beta Bytes will provide 7% of their net profits to the One Laptop Per Child Association, INC. Consumers will be aware of this through the One Laptop Per Child logo located on our business website and business cards. 17 Social Responsibility Plan
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- To hire a skilled technician in order to assist us with our business. - To expand our target market and provide our services to other consumers. - To graduate high school at the top of our class and be accepted into an accredited college. - To gain a Bachelor’s degree and get accepted into an accredited graduate medical school. 18 Business Business & Educational Goals Education
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19 Thank you for your consideration of Beta Bytes Take a byte out of us! www.wix.com/b_ahmetovic/Beta-Bytes
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