2. Peter Deckers Rhahjni Reid Grade 12 18 & 16 2

3. 3 Opportunity New Age Gaming provides the opportunity for hesitant gamers who would like to fully preview games and systems before committing to a sale. Mission Statement Our business will strive to provide our customers with a chance to be completely satisfied with their purchase with unrestricted access to games and the opportunity to socialize with their peers.

4. Type of Business Service Our business allows customers to preview a range of systems or games before purchase so that they are fully satisfied with the final product We believe that our customers will be pleased knowing they can make informed purchases before actually buying the game Legal Structure Partnership We selected this because we can split the start up costs and operating responsibilities 4

5. We both own video game systems We both have taken a Marketing and Entrepreneurship class 20 years of combined game experience 5

6. By Location Avon, CT and surrounding areas By Population Video Game consumers, ages 15 – 25 Console owners By Personality/ Behavior Gamers, enjoy playing video games Enjoy playing with friends By Income Gamers with discretionary income 6

7. 7 New Age Gaming Gamefly.comGameStop Factors Good Quality of Product//Service Price Location Brand/Reputation Unique Knowledge GoodExcellent GoodExcellent No Late FeesBuy & TradeImmediate Experience OnlineNationwideAvon, CT Very Good Excellent

8. Marketing Mix People Gamers ages 15-25 Promotion Excellent customer service Handing out business cards Product Encourages socialization Informed purchases Place Avon, CT and surrounding areas Price Affordable 8

9. 9 PurchaseRetention We will provide excellent service Comfortable at home Environment Storefront sign/Grand Opening Handing out business cards Host gaming tournaments Social/Gaming Networks Provide discounts for long term customers Gaming tournaments Coupon Rebate Long Term ( 6 months-1 year) Current & Short Term (1 month-6 months) Awareness Create ads on gaming websites and channels Give special events and days that are customized for individual type of gamers Hope to form friendships with customers, and also make it a favorite hangout $300.000$0.00$32.00 Monthly cost, by phase: Awareness PurchaseRetention

10. Definition of One Unit 30 Minute Game Experience, Accessory purchase, Coupon Rebate Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $12.005 minutes or.083hr$1.00 $10.004240 customers/40 hrs.$0.09 Total Direct Labor Per Unit$1.09 Material DescriptionCost/Total QuantityCost Per Unit ($) Plastic Bag $500/5000 (25% of the time) $0.05 Headsets $417/52 (25% of the time) $2.00 Coupon $10/1000 (25% of the time) $0.01 Total Material Cost Per Unit$2.06 Total Other Variable Costs Per Unit$0.00 Cost of Sales Per Unit$3.15 10

11. Definition of One Unit: 30 Minute Game Experience, Accessory purchase, Coupon Rebate Selling Price per Unit (Experience, Headset R60@0.25, Coupon R5@0.25)$26.25 Direct Labor per Unit$1.09 Materials per Unit$2.06 Total COGS per Unit$3.15 Total Other Variable Costs per Unit$0.00 Total Cost of Sales$3.15 Contribution Margin$23.10 11

12. Type of Fixed CostMonthly Cost Entrepreneurial Stipend $50.00 Insurance ($1M Liability) $150.00 Salaries of Employees $1,080.00 Advertising (Business cards & website) $20.00 Depreciation (Consoles & Accessories) $20.00 Utilities (Internet & Phone, etc.) $100.00 Rent (2300 sq ft. Utilities included): $2,500.00 Total Monthly Fixed Costs $3,920.00 12

13. 13 Business Schedule for a Typical Week (168 hours)

14. 14 Total Units 4240 Full Capacity 8640 Break Even Units 92

15. Selling Price Per Unit$26.25 # of Units Sold4,240 Total Sales$111,300.00 Total COGS$13,356.00 Other Variable Costs$0.00 Total Variable Costs$0.00 Gross Profit$97,944.00 Yearly Fixed Costs$47,040.00 Other Costs/Unforeseen$5,000.00 Total Fixed Costs$52,040.00 Profit before Taxes$45,904.00 Less Estimated Taxes @25%$11,476.00 Net Profit$34,428.00 15

16. 16 …on Sales …on Investment 192% Annual Net Profit Start-Up Inv. $34,428.00 $17,900.00 = $1.92 31% Annual Net Profit Total Sales $34,428.00 $111,300.00 = $0.31

17. ItemWhere I will buy this?Cost of Item Console InventoryGame Evolution (Ebay.com)$2,540.00 Accessory InventoryLightinthebox.com$1,800.00 Store SuppliesBuystorefixtures.com$800.00 Store FurnitureBuystorefixtures.com$2,800.00 TelevisionsAlibaba.com$3900.00 2 laptopsBest BuyAlready owned CASH RESERVE covering 3 months of fixed expenses$4,260.00 Estimated TOTAL START-UP INVESTMENT$16,100.00 17 Start-up Investment Hours Needed 150 Total Time Investment $1800 Wage $12 x= Total: $17,900.00

18. SourceAmountDebtEquityGift Personal Savings $10,000.00 x Relatives/Friends $7,900.00 x 18 Totals: $17,900.00

19. We will donate 5% of our net profits to the Children's Cancer Fund of America foundation Our consumers will be aware of this by the CCFOA logo which will be included on our business cards 19

20. 20 Business Personal Short Term Long Term Pay ourselves a higher wage To hire two employees by the end of the first year Double sales by the end of the second year Being a host for MLG tournaments Graduate high school amongst the top of the class Attend the college of our choice Look to further our education by pursuing a master’s degree Pursue a career of our choice

21. 21 Thank you for your consideration of