1. Name of Business
Slogan
Entrepreneur’s name
title

2. Business Profile My Business Idea…
Describe your business idea clearly – what do you sell or what service do you provide?
Describe what type of business you will run – service, retail, manufacturing

3. My Qualifications
Describe why you are qualified to run this company – highlight any experience you have working in this business area.

4. Competitive Advantage
List 2 or 3 reasons why customers will purchase your product or service over that of your competitor.
What is your advantage over the competition?
Quality
Customer Service
Quick, Efficient
Location
Convenience
Reputation
Experience
Training
Knowledge
Awards & Honors
Price (Fair, Reasonable, Competitive – never cheap!)

5. Marketing Research Competition – Who are your competitors? 1 Price

6. Marketing Strategy My intended customer is …
Customers will buy my product because…
My business meets customer needs by…
My business with be able to compete effectively by…

7. Marketing Strategy
Positioning Statement – Describe in one sentence how your product/service is different from the competition and why someone would want it.

8. Marketing Plan – Product Features & Benefits
Features of your product/service:
Benefits to your customers:

9. Marketing Plan – Price & Place
The price of my product/service is…
Customers will purchase my product…
(Describe how you plan to sell your product/service to customers. Where will you sell your product?)

10. Marketing Plan – Promotion
Advertising – How will you advertise?
Publicity – How will you get free publicity?

11. Giving Back
How will your business give back to the community or support a cause that you believe in?

12. Start-up Costs Item 1 Price Item 2 Price Item 3 Price
Total Start-up Costs = $

13. Financing Strategy for Total Start-up Investment
Source Amount
Personal Savings $
Relatives/Friends $
Loan $
Investor $
TOTAL: = $

14. Selling Price
What is an average sale? Provide a description of one unit.
My average customer will purchase…
My average customer will spend …

15. Selling Price and Sales
Selling Price for 1 Unit $
#of Units Sold/month x
Total Sales = $ = Price x #Units Sold

16. Income Statement (monthly)
Total Sales $
COGS (Cost of Goods Sold) - $
Gross Profit = $ =Total Sales – COGS
Operating Expenses $
Net Profit = $ =Gross Profit – Operating Costs

17. Income Statement (6-month)
Total Sales $
COGS (Cost of Goods Sold) -$
Gross Profit =$ =Total Sales – COGS
Operating Expenses $
Net Profit =$ =Gross Profit – Operating Costs

18. Cash Flow Projection (6-month)
Beginning Balance - Financing $
Start-up Costs $
Cash from Operations $ (Net Profit)
Ending Cash Balance = $

19. Creativity Slide Note– can be placed anywhere in presentation
Ideas: Company logo Motivational quote Track Record - Sales? Share your success!

20. Overall Summary Enter your mission statement or slogan (if applicable)
Enter why you believe this is a viable business concept – uniqueness of your product or service, lack of competition, profit potential…
Thank you for your consideration of (Your Company Name)