1. Cool-Caps !!An invention which makes your life a little easier!!
Klair Lubonja
11th 16

2. Business Profile Type of Business: Legal Structure:
This business was selected because there are none like it out there, which means that there is space to make a profit and to supply the consumer with a necessary product. Our mission is to provide convenience and a necessity at an affordable price.
Type of Business:
Retail
My product provides the consumer with convenience at an affordable price. Simply put it’s a contraption that turns your can into a bottle.
Legal Structure:
Sole Proprietorship
The first couple of months would be used on the making of the product which means that insurance isn't necessary, afterwards when the business is up and running I would choose sole proprietorship because I like doing things my way and I like having all the responsibility. 1

3. Opportunity Opportunities Qualifications
At least 29% of Americans drink a liquid from a can each day
It provides modern aspects such as the sleek design
Consumers want convenience
Qualifications
I have a background in business
Achieved high grades in classes such as Marketing & Mathematics
I am currently attending a Business/Marketing class. 2

4. Consumer Profile By Location
The location of my target market would generally include all cities
in Connecticut
By Population
The age of the consumer would range from years old,and
they have some source of income
By Personality
The consumer generally would like to travel and they like
taking interesting products like mine with them in their voyage
By Behavior
The consumer should be a loyal customer and they would not only
be someone who buy’s the product for themselves but also for
their friends and families
By Income
The consumer should be one that does not mind spending their
money 3

5. Competition Competitive Advantage Convenient Affordable Competitor
Price
Quality
Greatest Strength
Greatest Weakness
Buybottletop.com
(Can Top)
$1.67
Good
Convenient
Easily breakable
Not a lot of options to choose from
Only satisfies one need
Dollar Tree In
(Huggy)
$1.00
Affordable
Not used for what its made for
Competitive Advantage
Generally customers like things that come pre-made and ready to use.
My product fulfills all of the costumer needs (convenience, affordability, reusability)
You need 3 competitors!!! NOT costumer--CUSTOMER 4

6. Marketing Mix
Price:
I chose the price because its in the same range as other products like mine and it represents the actual value of the product
Place:
Seeing as though the product is in the process of being made, the internet is a simple way to reach out to customers and begin the selling process
Product: F:The product provides protection and security to your can of liquid, comes in different varieties
B:Portable, and it fits to your wants and needs
Promotion:
I plan on advertising the product on social websites such as Facebook, make business cards and distribute them to buyers, brochures, and the newspaper. 5

7. Marketing Plan 0.00 Awareness Purchase Retention Phase Method
Description
Cost
Awareness
1. brochures
2. web
3. self promotion
4. business cards
5. newspaper ad
1. Placed inside mail boxes
2. Full time online, pop ups
3. Talking to target market
4. Pass them out with each product bought
5. Once a month on the Hartford Sunday newspaper
350.00
Purchase
-If more than 3 bought then a 15% discount is given
If 3 cool caps are bought then the customer will receive a 10% discount off the final price
$3.00 dollars lost with 10% discount
Retention
Great customer service
I will please my customers wants and solve any problems they have with the product
0.00 ? 6

8. Cost of Materials/Direct Labor
Definition of One Unit
1 Cool Cap
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$8.00
1 minute or 0.016/hr
$0.13
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Can cover
.18 cents per unit
$0.18
Can top
.09 cents per unit
$0.09
Total Material Cost Per Unit
$0.27
Variable Costs Per Unit (shipping, packaging)
$ 0.00
$ 0.40
What about the cost of the plastic connecting piece? .01 when manufactured/produced? 8

9. Including shipping and handling
Economics of 1 Unit
Definition of One Unit
1 Cool Cap
Selling Price per Unit
$10.00
Including shipping and handling
Direct Labor Per Unit
$0.13
Materials Per Unit
$0.27
Total COGS Per Unit
$0.40
Variable Costs Per Unit
(outgoing shipping, packaging)
$1.20
Included in the selling price
Total Cost of Sales
Gross Profit Per Unit
$9.60 9

10. Business Schedule for a Typical Week
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship
21hr
School Hours
50hr
Work Hours
13hr
Sleep
56hr
Free-Time Hours
28hr 10

11. Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$15.00
Rent/Utilities (cell phone, internet)
$60.00
Advertising (brochures, web, self promotion, business cards,newspaper ad)
$350.00
Depreciation (computer)
$20.00
Total Monthly Fixed Costs
$445.00 11

12. Monthly Sales Projections
Units Sold
January
175
February
160
March (B)
150
April
230
May
500
June
750
July
1200
August
720
September
520
October
300
November
250
December
200
Monthly Break-Even Units 53
Total = 5155 13

13. Projected Yearly Income Statement (
Selling Price Per Unit
10.00
# of Units Sold
5155
Total Sales
$51,550.00
Total COGS
$2,062.00
Other Variable Costs
$0.00
Total Variable Costs
Gross Profit
$49,438.00
USAIIRD (Yearly)
$5,340.00
Other Costs/Unforeseen
$3,600.00
Total Fixed Costs
$8,940.00
Profit before Taxes
$40,498.00
Less Estimated
$10,124.50
Net Profit
$30,373.50 14

14. Return on Investment Return on Sales
ROS
59%
For every $1 dollar of sales,
my business earned :
$.59
ROI
58%
For every $1 dollar invested,
my business earned :
$.58 17 14

15. Entrepreneurial hours needed for start-up
Start-up Investment
Entrepreneurial hours needed for start-up
Wage I pay myself
Total start-up
time investment
96 hours
$ 8.00 $
Item
Where I will buy this?
Cost of Item
Computer
Gift/ Already owned
$0.00
New designed piece
Production Company
$50,000
Business cards
Business card inc.
$ 25.00
CASH RESERVE $
Estimated TOTAL START-UP INVESTMENT
$ 51,693.00
Probably a huge development cost for plastic connecting piece here?? 15

16. Financing Strategy for Total Start-up Investment
Source
Amount
Debt
Equity
Personal Savings $ *
Relatives/Friends
Investor(Bank of America)
$50,000.00
The costs here must be reflected exactly on slide 15
Total: $ 52,000.00 18 16

17. Social Responsibility Plan
I will donate 5% of all my net profits to a Breast Cancer association
I will stamp a pink ribbon, which represents the fight for breast cancer, on all my business cards and website in order to inform my customers of where some of the profits are going. 17

18. Business & Educational Goals
- I plan on making the design of my product come to life and in due time putting it on the market for consumer use
- After the passing of one year or so of the product being on the market I plan to better the design so it can fit in with the modern aspects of time.
Education
- I plan on graduating from high school with a A- average so I can have the opportunity to enter a college of my choice
- After the four years of undergraduate studies I plan on going to graduate school and then entering medical school in order to fulfill my dream of becoming a cardiologist 18

19. your consideration of:
At Cool-caps we believe that making things easier for our customers is a step in the right direction!! Please visit us at:
Thank you for
your consideration of:
Cool-Caps 19