1. Entrepreneur’s Name Grade Age
Business Name (Logo)
Entrepreneur’s Name
Grade
Age

2. Business Profile Explain your business and why you selected it
Type of Business:
Service, Retail, Manufacturing,Wholesale
How will you satisfy a consumer need
Legal Structure:
Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company or Not-for-Profit Corporation
Why did you select this legal structure? 1

3. Opportunity Define opportunity Qualifications
List 3 ways your business fulfills a consumer need/solves a problem
Qualifications
List 3 reasons why you are qualified to run this business 2

4. Consumer Profile Photo of a consumer By Location
[The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?]
By Population
[The age, gender, occupation, and education of your customers]
By Personality
[The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc.]
By Behavior
[Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.]
By Income
[Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ]
Photo of a consumer 3

5. Competition Competitive Advantage
Competitor
Price
Quality
Greatest Strength
Greatest Weakness
[ex. Local seller] $
[ex. National chain]
Competitive Advantage
• List 2 reasons why customers will purchase your product or service over your competitor’s.
(Go beyond lowest price.) 4

6. Marketing Mix Price: Place: Product: Promotion:
[Should be an explanation of why you chose your price]
Place:
[Should be an explanation of why you chose this place]
Product:
Explain the benefits and features of product
Promotion:
Explain the strategy to promotions you will use 5

7. Marketing Awareness Where? How many? When? How much will it cost?
Phase
Method
Description
Cost
Awareness
What tactics will you use to get consumers to know you exist?
Where?
How many?
When?
How much will it cost?
Purchase
What tactics will you use to motivate people to buy your product/service?
Retention
How will you build a long term relationship and get them to return? 6

8. Economics of 1 Unit (Retail/Wholesale Businesses ONLY)
Definition of One Unit
Selling Price per Unit
$ (A)
COGS Per Unit
$ (D)
Variable Costs Per Unit
(outgoing shipping, packaging, commissions)
$ (E)
Total Cost of Sales (D+E)
$ (F)
Gross Profit Per Unit (A-F) $ 7

9. Cost of Materials/Direct Labor (For Service and Manufacturing Businesses ONLY)
Definition of One Unit
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour) (A)
Time (in hours) to make 1 unit (B)
Direct Labor Cost Per Unit (A)*(B) $
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Total Material Cost Per Unit
Variable Costs Per Unit (shipping, commission, packaging)
Cost of Sales Per Unit (labor +material+vc) 8

10. Economics of 1 Unit (For Service and Manufacturing Businesses ONLY)
Definition of One Unit
Selling Price per Unit
$ (A)
Direct Labor Per Unit (if applicable)
$ (B)
Materials Per Unit(if applicable)
$ (C)
Total COGS Per Unit (B+C)
$ (D)
Variable Costs Per Unit
(outgoing shipping, packaging, commissions)
$ (E)
Total Cost of Sales (D+E)
$ (F)
Gross Profit Per Unit (A-F) $ 9

11. Business Schedule for a Typical Week
Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship
Hours
School Hours
Work Hours (ex.part time job)
Free-Time Hours 10

12. Average Monthly Fixed Costs
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
[ hours x (minimum wage + $1] $
utilities
salaries of employees
advertising
insurance
interest
rent
depreciation
other
Total Monthly Fixed Costs 11

13. Sales Assumptions
What are the assumptions that inform your projections?
Size of market
Full capacity
How much time can you spend (see time management slide)?
Do you have help?
Seasonality
When is the busiest time of year for you, your industry?
Time to develop a brand presence and establish customer base (ie. No business sells at full capacity immediately) 12

14. Monthly Sales Projections
Units Sold
January
February
March
April
May
June
July
August
September
October
November
December
(Double click on chart to add information)
Monthly Break-Even Units (Chapter 20)
Monthly Fixed Costs/Gross Profit Per Unit
Total = 13

15. Projected Yearly Income Statement
Selling Price Per Unit
$ (A)
# of Units Sold
(B)
Total Sales (A*B)
$ (C)
Total COGS (COGS per unit * B)
$ (D)
Other Variable Costs (Other variable costs per unit * B
$ (E)
Total Variable Costs (D+E)
$ (F)
Gross Profit (C-F)
$ (G)
USAIIRDO (Yearly) $
Other Costs/Unforeseen
Total Fixed Costs
$ (H)
Profit before Taxes (G-H)
$ (I)
Less Estimated (I * .25)
$ (J)
Net Profit (I-J) 14

16. Entrepreneurial hours needed for start-up (A)
Start-up Investment
Entrepreneurial hours needed for start-up (A)
Wage I pay myself
(B)
Total start-up
time investment (A*B) $
Item
Where I will buy this?
Cost of Item
CASH RESERVE covering 3 months of fixed costs
Estimated TOTAL START-UP INVESTMENT 15

17. Return On Investment % $ Return on Investment (ROI)
(Chapter 3)
Yearly Net Profit ÷ Start-up Investment X 100 %
For every $1 dollar invested,
my business earned : $
Investment
Return
Savings CD
Stock Market
Entrepreneur 16

18. Social Responsibility Plan
Describe how your business will give back to the community or support a cause in which you believe
Explain how you will incorporate social responsibility into your marketing plan 17

19. Business & Educational Goals
- [enter short term goal]
- [enter long term goal]
Educational
- [enter short term goal]
- [enter long term goal] 18

20. [Enter your mission statement (or slogan if applicable)]
Thank you for your consideration of [Enter company name] 19