2. Camp Puzzles Izamarie Colón Izamarie Colón Grade: 11 Grade: 11 Age: 17 Age: 17

3. Mission Statement Mission Statement Mission Statement  To provide autistic children with an enjoyable summer learning camp experience as an alternative to summer school Opportunity Opportunity  There is an opportunity for my summer camp to be successful because 1 in 110 children are affected with autism

4. Business Profile Type of Business Type of Business  Service  Summer camp for autistic children Legal Structure Legal Structure  Limited Liability Company  Because I’m working with children who need extra care

5. Qualifications I’m qualified to run this business because: I’m qualified to run this business because:  I will have a Special Education degree  I have a relative who is autistic  I am certified in CPR and First-Aid  I have taken a Marketing and Entrepreneurship class

6. Market Analysis Industry Name Summer Camps Industry Size $5 million Total Population Hartford County, CT (children ages 5-9) TargetMarket 1 in 110 children are affected by autism Potential Market I am only taking 10 children to start off my business. 16,345 10 148 Total Population Target Market Potential Market

7. 7 Target Market Segment Demographics Demographics  Parents of autistic children who are 5-9 years old Geographics Geographics  Hartford County, CT Psychographics Psychographics  Parents of autistic children who want their child to be active during the summer Buying Patterns Buying Patterns  Willing to do anything for their child to have an enjoyable summer

8. Competitive Advantage Camp Puzzles Camp Horizons Camp Starfish FactorsFactors Expensive Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge n/a AffordableAffordable GoodGood ExcellentExcellent Children with developmental disorders Moderate Developmental Disabilty Autistic Children Only Lancaster, MA S. Windham, CT Hartford, CT GoodGood ExcellentExcellent

9. Marketing Mix PeopleProductPlace Price Promotion Parents of autistic children from the ages of 5-9 Brochures Brochures Business CardsBusiness Cards Website and Social NetworksWebsite and Social Networks Hartford County, CT Summer camp for autistic children Affordable

10. Promotional Mix AdvertisingAdvertising Business Cards, Brochures $16.80 PublicityPublicity Facebook, Twitter, Website, Word Of Mouth $0.00 Personal Selling Contact Miriam Morales-Taylor to inform Hartford parents about the summer camp $0.00 Total Monthly Promotional Expense $16.80 Promotional Expense MonthlyAmountMonthlyAmount

11. Cost of Materials/Labor Cost of Materials/Labor 10 children, 7 hrs/day, per weekMaterials Material Description Cost/Total Quantity Cost per Unit Cereal Cups $48.87/60 $48.87/60$40.73 Frozen Fruit Bars $35.92/64$28.06 Chex Mix $19.56/72$13.58 Goldfish$23.94/72$16.63 Juice Boxes $19.54/72$13.56 Total Material Cost per Unit $112.56 $112.56 Labor Labor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit $10.00 45 hours $450.00 Total Labor Cost per Unit $450.00 COGS (per Unit) $562.56

12. Economics of One Unit Selling Price (per week) $2,000.00 ($200.00 per child) COGS (per week) $562.56 Other Variable Expenses (per week) $0.00 Total Variable Expenses (per week) $562.56 Contribution Margin (per week) $1,437.44 Description of One Unit of Sale: 10 children, 7 hrs/day, per week

13. Average Monthly Fixed Expenses Fixed Expense Average Monthly Expense Insurance ($250k Liability) $37.50 Salary $35.00 Advertising $16.80 Depreciation (computer, phone) $23.61 Utilities (cellphone, internet) $100.00 Rent (SMSA field house—custodial/security fees included) $1,275.00 Total Average Monthly Fixed Expenses $1,487.91

14. Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

15. Monthly Sales Projections First Year Total Units Sold 4s4s

16. Monthly Break-Even Units In an average month, the company will begin to make a profit after selling 1 week. $1,487.91 $1,437.44 = 1 week Monthly Fixed Expenses Contribution Margin per Unit = Monthly Break-Even Units

17. Projected Yearly Income Statement First Year Selling Price per Unit $2,000.00 Number of Units Sold 4 Total Sales $8,000.00 Variable Expenses $2,250.24 Contribution Margin $5,749.76 Fixed Operating Expenses $1,487.91 Pre-Tax Profit $4,261.85 Taxes @ 15% $693.28 Net Profit $3,928.57

18. Start-Up Investment Start-Up Expenditures Item Where Will I Buy This? Cost Laptop/Cell Phone Best Buy/AT&T Already Own DBA New Britain City Hall $10.00 Sports’ Equipment SMSA Field House Already Own Art Supplies SMSA Art Room Already Own Office Supplies Staples$100.00 First-Aid Kit Dick’s Sporting Goods $39.99 Total Start-Up Expenditures $149.99 Cash Reserves Emergency Fund $500.00 Reserve for Fixed Expenses $1,487.91 $2,137.90 Total Start-Up Investment

19. ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $3,928.57 $3,928.57 $8,000.00 $8,000.00 X 100 = 49% X 100 = 184% $0.49 $1.84 $3,928.57 $2,137.90

20. Financing Strategy SourceAmountDebtEquityGift Personal Savings $2,137.90X Relatives/Friends Totals$2,137.90 $2,137.90 Total Start-Up Investment

21. Business Responsibility & Philanthropy Philanthropy Philanthropy  We will donate 5% of our net profits to the Autism Speaks organization Business Responsibility Business Responsibility  The Autism Speaks logo will be on my website, business cards, and brochures

22. Business & Personal Goals To create a website where people can get information about my summer camp To create a website where people can get information about my summer camp To graduate from SMSA and get accepted to Westfield State University To graduate from SMSA and get accepted to Westfield State University BusinessPersonal To be well known and expand the summer camp around New England To be well known and expand the summer camp around New England Short-Term Long-Term To major in Forensic Science and minor in Special Education To major in Forensic Science and minor in Special Education

23. Thank you for your consideration. Camp Puzzles Thank you for your consideration. Camp Puzzles Don’t be puzzled, you can have fun too! Website coming soon !