1. [Jermaine Walker-Moore] [Date] [ Top To Bottom Fashion ] 1

2. Business Profile 2 My business idea is to sell name brand clothing a retail price. The type of business I choose is a retail. My business will satisfy consumers by letting them choose from name brand clothing. The mission statement for top to bottom fashion is to sell name brand clothes at the highest qualify at low retail prices.

3. Qualifications (Chapter 4) Am trust worthy wit fellow classmates and friends. I buy and sell real products. I also have great service with classmates and friends. 3

4. Legal Structure chapter 25 My business structure is a sole proprietorship I choose sole proprietorship because am the only one owning my business. 4

5. Economics of One Unit chapter 9 Definition of One Unit Selling Price per Unit$ 30 (A) Direct Labor per Unit (if applicable) $ 5 (B) Materials per Unit (if applicable) $ 5 (C) Total COGS Per Unit (B+C) $ 10 (D) Other Variable Costs (outgoing shipping, packaging, commissions) $ 10 (E) Total Variable Costs (D+E) $ 20 (F) Gross Profit Per Unit (A-F) $ 10 5

6. Cost of Materials/Direct Labor Chapter 2 Definition of One Unit: Direct labor (wage per hour) (A) Time (in hours) to make one unit (B) Direct labor cost per unit ($) (A*B) $52$10 TOTAL$ 10 (C) Material DescriptionCost /QuantityCost per Unit ($) Shirt$30/13 Hats $20/120 Pants$30/130 TOTAL$30 (D) TOTAL MATERIALS/DIRECT LABOR(C+D)$40 6

7. Competition Chapter 8 Competitive Advantage Chapter 8 Am better than the Columbia Mall because I help my customers save money. (Go beyond lowest price.) Am better than online stores because customer could be scam out of money. CompetitorPriceQuality Compared to my business (better, worse) why? The Columbia mall$50-150GreatWorse because you save my business? Online$50-100GreatWorse because it could be a rip off 7

8. Consumer & Market Analysis chapter 18 Consumer Analysis: Market Segment: What am selling is name brand clothing. Target Customer: My target customer is every one who wears a small to a xx-large. Market Analysis: Location: My location would be my school and house. Population: My products would be sold to anyone who like to buy. Income: Behavior: My product is to anyone who likes name brand clothing because they are most likely to buy my products. 8

9. Marketing Mix & Plan chapter 10 & 18 Price: $20 Place: local Businesses, TV, and My School Product: Clothing Products Promotion: MethodDescriptionTarget Consumer ( age, gender, location) Cost FlyersName, business idea, website, phone number, and e-mail. Age: 10-50 years old Gender: male and female location: local business $5 Business cardsName, business idea, website, phone number, and e-mail. Age: 10-50 years old Gender: male and female location: local business $5 CommercialName, video, business idea, website, phone number, and e-mail. Age:10-50 years old Gender: male and female location: TV $10 [] 9

10. Philanthropy Plan chapter 10 My business philanthropy plan is to give my community back 10% of my profit. I will incorporate this plan to my profit. How? Because every month I will give 10% of my monthly profit. 10

11. Average Monthly Fixed Costs chapter 9 Type of Fixed CostMonthly Cost Entrepreneurial Stipend [hours x (minimum wage + $1] $22 salary utilities, salaries, advertising, etc $10 Advertising$20 TOTAL Fixed Costs$32 11

12. Monthly Sales Projections Chapter 13 MonthUnits Sold January3 February7 March3 April5 May2 June4 July2 August1 September3 October2 November1 December6 Total =39 (Double click on chart to add information) 12

13. Projected Yearly Income Statement chapter 13 13 Selling Price Per Unit$ (A) 30 # of Units Sold (B) 46 Total Sales (A*B) $ (C) 1380 Less Variable Costs Total COGS (COGS per unit * B) $ (D) 390 Other Variable Costs (Other variable costs per unit * B $ (E) 390 Total Variable Costs (D+E) $ (F) 780 Gross Profit (C-F) $ (G) 600 Less Fixed Costs USAIIRD (Yearly) $384 Other Costs/Unforeseen$0 Total Fixed Costs$ (H) 384 Profit before Taxes (G-H) $ (I) 216 Less Estimated Taxes @25% (I *.25) $ (J) 54 Net Profit (I-J) $164

14. Start-up Investment chapter 14 Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) 6 $50$300 ItemWhere I will buy this?Cost of Item ShirtsOnline$ 20 HatsOnline$ 30 PantsOnline$ 30 CASH RESERVE covering 3 months of fixed costs $ 270 Estimated TOTAL START-UP INVESTMENT $ 400 14

15. Financing Strategy for Total Start-up Investment chapter 14 SourceAmount Personal Savings [ How will you save?] $270 Relatives/Friends$150 Investor [Who is it?] $ Grant [From Whom?] $50 Total: $470 15

16. Return On Investment Chapter 14 Return on Investment (ROI) chapter 3 Yearly Net Profit ÷ Start-up Investment X 100 1.50% For every $1 dollar invested, my business earned : $ 16

17. Return On Sales chapter 14 Return on Sales (ROS) Yearly Net Profit ÷ Total Sales X 100 3.48% For every $1 dollar of sales, my business earned : $ (Double click on chart to add information) 17

18. Financial Ratio Analysis chapter 14 Monthly Break-Even Units chapter 20 Monthly Fixed Costs/Gross Profit Per Unit 3.2 Start Up Investment Doubling Years for my start-up investment to double in value (Start-up Investment ÷ Net Profit) X 2 6 18

19. Business & Educational Goals Business - [to male at least 10 a month.] - [To make more than 200 dollars this year. ] Educational - [ To make at least a 3.0 gpa or higher this year. ] - [ To finish school and continue my business.] 19

20. Time Management Plan Business schedule for a typical week Entrepreneurship Hours: [48 hours] School Hours: [48 hours] Work Hours: [28 hours] Free-Time Hours: [42 hours] 20

21. the mission statement for top to bottom fashion is to sell name brand clothes at the highest qualify at low retail prices. Thank you for your consideration of Top To Bottom Fashion 21