1. Aryssa Bouchard Olga Kowalewski Grade 11 Age 17

2. BUSINESS PROFILE
We selected this business as people in America are becoming more interested in different teas, and have their own tastes and opinions.
Type of Business:
-Retail
-We will provide customers with a wide arrange of homemade and custom
teas that they can buy online.
Legal Structure:
-Partnership
-We chose to be a partnership because we feel that the best way to run a
business is by having the knowledge and resources of two people.

3. OPPORTUNITY Opportunities
-Increasing trend in teas and natural products.
-Other tea stores don’t customize tea.
-Tea has proven medical benefits.
Qualifications
-Have experience and knowledge about teas.
-Bilingual and currently learning a third language.
-Have taken a Marketing/Entrepreneurship class.

4. CONSUMER PROFILE -People who enjoy drinking tea
By Location
-Connecticut
By Population
- Males and females aged 25 and up
By Personality
-People who enjoy drinking tea
-People who are willing to pay extra to have an excellent quality tea
By Behavior
-People who often buy loose tea and drink it often
-People who would like to purchase tea as gifts
By Income
-Upper-middle to upper income families

5. COMPETITION Competitive Advantage Custom made tea to customer’s taste
Competitor
Price
Quality
Greatest Strength
Greatest Weakness
Teavana
$24.80
Excellent
Large selection
One on one customer service
Can’t customize your own tea
The Tea Spot
$19.98
Sells teapots and accessories
No advice given
Teascapes
$18.00
Good
Customers can seek advice
Competitive Advantage
Custom made tea to customer’s taste
Customers can seek advice about our products via the internet

6. MARKETING MIX
Price:
Price reflects the quality of custom-made tea according to customer’s personal taste
Place:
Connecticut
Product:
Custom made tea
Internet convenience
Promotion:
Business cards
Website/Social networking
Tea tasting

7. MARKETING PLAN Phase Method Description Cost Awareness Tea tasting
Business Cards
Word of mouth
Online Social Networking
Weekly event located at Whole Foods.
Handed to customers at events and given with each purchase.
Customer will share with others if satisfaction is met.
Facebook and website
Sampling Tea- $30.00/mo.
$0.22/business card
Free
Purchase
Free Shipping
Quality Products
Customers will be aware of this on our website.
We guarantee superior quality with every purchase.
Retention
15% discount on next purchase if you refer a friend.
Free samples with each purchase
Encourages customer to spread the word about the business.
Encourages customer to buy more of our products.
$4.50/person
$0.46/sample

8. COST OF MATERIALS/DIRECT LABOR
Definition of One Unit
4 oz. Can White Jasmine Pomegranate Tea
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$8.25 per hour
5 min or .08 hours
$0.66
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Cost Per Unit ($)
3 oz. White Tea
$36.50/80 oz.
$1.37
0.5 oz. Jasmine Tea
$41.24/80 oz.
$0.26
0.5 oz. POM Pomegranate Juice
$9.76/60 oz.
$0.08
1 4 oz. Tin Can with Label
$61.00/100 cans
$0.61
1 box and packaging materials
$50.00/100 boxes with materials
$0.50
Total Material Cost Per Unit
$2.82
Variable Costs Per Unit (shipping + handling)
$1.50
$4.98

9. ECONOMICS OF 1 UNIT Definition of One Unit 4 oz. Can Loose Tea
Selling Price per Unit
$30.00
Direct Labor Per Unit
$0.66
Materials Per Unit
$2.82
Total COGS Per Unit
$3.48
Variable Costs Per Unit (shipping +handling)
$1.50
Total Cost of Sales
$4.98
Gross Profit Per Unit
$25.02

10. TIME MANAGEMENT PLAN Business Schedule for a Typical Week (Aryssa)
Entrepreneurship
10 hrs.
School Hours
55 hrs.
Volunteer Service
4 hrs.
Sleep
56 hrs.
Free-Time Hours
43 hrs.
Business Schedule for a Typical Week (Olga)
Entrepreneurship
10 hrs.
School Hours
50 hrs.
Volunteer Service
3 hrs.
Sleep
56 hrs.
Free-Time Hours
49 hrs.

11. AVERAGE MONTHLY FIXED COSTS
Type of Fixed Cost
Monthly Cost
Entrepreneurial Stipend
$50.00
Utilities
(cell phone, internet, electricity, gas)
$99.50
Advertising
(business cards, taste testing, website)
$63.34
Rent (Home)
$140.00
Liability Insurance ($.25M worth)
$37.50
Depreciation
(laptops, phone, oven, tea dispenser)
$17.86
Total Monthly Fixed Costs
$408.20

12. MONTHLY SALES PROJECTIONS
Units Sold
January 55
February 67
March 84
April 88
May 92
June
103
July
105
August
112
September
118
October
124
November
131
December
150
Monthly Break-Even Units
16 units
Total = 1,229

13. PROJECTED YEARLY INCOME STATEMENT
Selling Price Per Unit
$30.00
# of Units Sold
1,229
Total Sales
$36,870.00
Total COGS
$4,276.92
Other Variable Costs
$1,843.50
Total Variable Costs
$6,120.40
Gross Profit
$30,749.60
USAIIRD (yearly)
$4,898.40
Other Costs/Unforeseen
$2,500.00
Total Fixed Costs
$7,398.40
Profit Before Taxes
$23,351.20
Less Estimated Taxes at 25%
$5,837.80
NET PROFIT
$17,513.40

14. RETURN ON INVESTMENT RETURN ON SALES
(ROS)
48%
For every $1 dollar of sales,
my business earned:
$0.48
(ROI)
825%
For every $1 dollar invested,
my business earned :
$8.25

15. Entrepreneurial hours needed for start-up
START-UP INVESTMENT
Entrepreneurial hours needed for start-up
Wage I pay myself
Total start-up
time investment
24 hours
$8.25
$198.00
Item
Where I will buy this?
Cost of Item
Two Laptops
Best Buy
Already Owned
Two Cell Phones
Verizon Wireless
Oven
Bernie’s
Inventory
Internet
$500.00
100 4 oz. Tins with Labels
Container and Packaging Supply
$61.00
100 Shipping Boxes with packing materials
ULINE
$48.00
4 Gallon Tea Dispenser
Coffee Wholesale USA
$69.65
100 Business Cards
Zazzle
$21.80
CASH RESERVE
$1,224.60
Estimated TOTAL START-UP INVESTMENT
$2,123.05

16. FINANCING STRATEGY FOR TOTAL START-UP INVESTMENT
Source
Amount
Debt
Equity
Gift
Personal Savings (already saved) $ X
Relatives/Friends
$623.05
Total: $2,123.05

17. SOCIAL RESPONSIBILITY PLAN
Teassentials will donate 7% of our annual net profits to the Vitamin Angels charity.
Consumers will be aware of this on our business cards and website.

18. BUSINESS & EDUCATIONAL GOALS
-To improve our website so customers will be able to purchase items with credit cards. -To open a store to sell products by the third year.
- To graduate top of our class with exceptional grades, while meeting the needs of our business.
- To attain a bachelor’s degree and be accepted into an accredited medical school to begin a career in medicine.

19. Thank you for your consideration of Please visit our website at
YOUR TASTE IS KEY, SO YOU’LL LOVE OUR TEA!
Thank you for your consideration of
Please visit our website at