1. 1 1. [Describe your product or service. Say what your idea is, and independently prove its importance.] 2. [Describe the large market need, your competitive advantage, a profitable business model and you are a ‘great’, not a good, entrepreneur 3. [ Should make the listener ask "Tell me more."] The 30-Second Pitch/Hook Example: “Dislike those smelly topical pain relievers that contain numerous chemicals? Try J&J’s Healing Cream, all natural herbal cream next time you experience an ache or pain.” Remove slide before presenting

2. 2 [Business Name] [Slogan &Logo] [Entrepreneur’s Name] [Position Title] [Grade] [Age]

3. 3 General Description

4. 4 Mission Statement  [A mission statement is a company’s constant reminder to its employees and customers of why the company exists.] Opportunity  [Why did you choose this business? How will your business meet a market need or demand? What are its unique features?]  Business Profile  Type of business (service, manufacturing, wholesale, retail)  Legal Structure (Sole Proprietor, Partnership, LLC)

5. 5 Qualifications I’m qualified to run this business because:    [What skills/talents, experience, strengths do you possess that will contribute to the success of your business?] [Enter reason #1 here.] [Enter reason #2 here.] [Enter reason #3 here.]

6. 6 [Product or Service] What are the major features of the product/service? What is special about it? What are the major benefits to the customer? What will they see/receive? What will it do for the customer? Unique quality that gives your business a competitive advantage. What after-sale service will you provide? Insert a picture of your product or service.

7. 7 Market Analysis Industry Name [What industry are you in? (http://www.bizstats.com)]http://www.bizstats.com Industry Size [How much is being spent in your industry? (http://www.bizstats.com/industry-markets.asp)]http://www.bizstats.com/industry-markets.asp Total Population ________________ [Identify the geographic location where most of your customers will come from. This may be by zip code (15222), by city (Brownsville), by region (Allegheny County). http://quickfacts.census.gov/qfd/index.htmlhttp://quickfacts.census.gov/qfd/index.html Target Market ______________ [Of the total population what percentage fall into the gender, age and average income are you targeting (if applicable)? http://quickfacts.census.gov/qfd/index.html http://quickfacts.census.gov/qfd/index.html Potential Market Size ______________ [Survey your target market. What percentage of them would be willing to try your product/service? Why?]

8. 8 Consumer Profile Insert a picture of your target customer. ↓

9. 9 Competitive Advantage [Your Business] [Competitor A] [Competitor B] Factors [?] Quality of Product/Service Quality of Product/Service Price Reliability Product(s) Unique Factors/ Knowledge Unique Factors/ Knowledge [?]

10. 10 Promotional Mix Promotional Expense Monthly Amount Monthly Amount

11. 11 Economics of One Unit Definition of One Unit _(Describe)___________________ Selling Price $____(SP)_______ Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 unit (B) Direct Labor Cost Per Unit (A)*(B) $$ (DL) Material DescriptionCost/Total Quantity Cost Per Unit ($) Total Material Cost Per Unit$ (MC) Total Other Variable Costs Per Unit (shipping, commission, packaging) $ (OC) Cost of Sales Per Unit (direct labor + material cost + variable cost) $ (DL+MC+OC=CSP) Gross Profit (Selling Price –Cost of Sales Per Unit) $ (SP – CSP = GP)

12. 12 Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Insurance [$] Salaries of Employees [$] Advertising [$] Interest [$] Depreciation [$] Utilities (Gas, Electric, Telephone) [$] Rent [$] Other Fixed Expenses [$] Total Average Monthly Fixed Expenses [$]

13. 13 Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

14. 14 Monthly Sales Projections First Year Total Units Sold [Units]

15. 15 Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. [?]

16. 16 Projected Yearly Income Statement First Year ASelling Price per Unit[$] B Number of Units Sold [Number of Units] C Total Sales [A × B] D Variable Expenses [Variable Expense per Unit × B] E Contribution Margin [C – D] F Fixed Operating Expenses [Monthly Fixed Expenses × 12] G Pre-Tax Profit [E – F] H Taxes @ 15% [G × 0.15] I Net Profit [G – H]

17. 17 Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] [Item][Vendor/Location][$] Total Start-Up Expenditures[$] Cash Reserves Emergency Fund[$] Reserve for Fixed Expenses[$] [A + B + C] Total Start-Up Investment B A C

18. 18 ROS & ROI (OPTIONAL) ROS: Return on Sales Dollar Equivalent = [$0.00] ROI: Return on Investment Dollar Equivalent = [$0.00]

19. 19 Financing Strategy SourceAmountDebt (Loan)Equity (Share)Gift Personal Savings[$] Relatives/Friends[$] Investor[$] Partner(s)[$] Totals[$] Total Start-Up Investment

20. 20 Business Responsibility & Philanthropy Business Responsibility  [Explain how you will incorporate business responsibility into your marketing plan.]  [How will you ‘green’ your business]  Professional/Advisory Support  [Explain key advisors for your company] Philanthropy  [Describe how your business will give back to the community or support a cause in which you believe.]

21. 21 Business & Personal Goals [Describe the next steps you need to take to make your business fully operational.] [Explain how you will improve or maintain the quality of your product/service.] [Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).] [Describe how big your business could get.] BusinessPersonal [Describe education or training you could get to help with your business.] [Mention anyone you could seek out as a mentor.] 6 Months- 1 Year Over 1 Year [Indicate how long you plan to run the business. Describe your exit strategy, if you have one.] [Describe how your experience with this business will prepare you for your career.]

22. 22 [Enter your slogan ] Thank you for your consideration. [Enter company name]