1. Entrepreneuring Youth Business Plan INTRODUCTORY

2. READ FIRST Before You Begin . . .
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Fill in your own information when you see brackets [like this]
You can use the notes section on the bottom of each slide to jot down your presentation notes.
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3. The 30-Second Pitch/Hook
J.W. Gavlak Landscaping/Handyman & Auto Body
Let us take care of ALL your summer time needs.
Free estimates, Affordable & Insured
Im the best person for the job because this is a family owned business that started with my grandfather, Experience.
We can do pretty much anything you need in the summer.
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Does the entrepreneur present an engaging introduction to the business?
The student’s responses to the questions should tell a very short, engaging story and be composed of 1-2 sentences. It is meant to catch the listener’s attention and interest them enough to ask you more. Just as if you were in an elevator with a stranger who asked what do you do? How would you respond in such a way that you would catch the individual’s attention and they would ask you “Tell me more”.
Example: "Do you use a flash memory drive? What if your car had a USB port and you could play music through it? That’s what my company, Play-On, is building ”

4. J.W. Gavlak Landscaping/Handyman & Auto Body
Make sure the business’s name is clearly shown. Try to show it on one line, without squeezing. If the business name is broken over a few lines, make sure to think about where to break the business name.
If the business is a partnership or a corporation, list multiple entrepreneurs on this slide.
Feel free to change the font size. Remember don’t make the type too small. Your audience might have difficulty reading your presentation.
For the presentation you can delete all the notes on this template and replace them with notes that will help with the final presentation.
The business name is generally one that is descriptive of the student’s type of business. Using the owner’s name is common and/or a name describing the essence of the business. For example:
Fiona’s Fantastic Brownies
Mark’s Frozen Delights
Birdhouse Greeting Cards
Heavenly Scents (All Natural Perfume)
Krafty Kids (Arts and Crafts Camp)
Each name gives the reader a sense for what the business might entail.
The logo can be very simple or very creative and should be reflective of the business type.
Heavenly Scents Krafty Kids
[Josh Gavlak] [Grade: 12] [Age: 18]

5. Product or Service
Opportunity – I chose this business because my family has done it for years.
Our service works by calling and scheduling a free estimate.
We keep the community clean and are picky ourselves.
We have a crew, therefore, in and out exceeding expectations.
Experienced, Affordable, and insured.
I have a competitive advantage because most know my grandfather or family along with quality of work.
Sometimes judges (or investors) don’t know exactly what the student is selling. The student have the opportunity in this slide to present the product or service in a clear and compelling way. Sell it! The student can show sample products, your brochures, portfolios, or flyers. The student needs to articulate the unique features of their product or service and how it will benefit their customers. It’s show time during this slide!
The student’s business should fulfill an opportunity or meet a need recognized by the student and relates to their interests, skills, passions. Are there any trends or changes happening in the community that the influenced the student’s choice of business. This section should clearly state what specific product or service is being provided and why the student believes this business will be successful.
This slide is designed to give the audience insight into the opportunity identified by the student? Is there a clear description of the product or service? Is there a clear understanding of the consumer need and an explanation of how the product will meet those needs? Why/How is the product/service compelling, novel or unique?

6. Promotion I would promote my business the way I am now.
I promote my business with word of mouth from quality of work.
I also have flyers, business cards, and a facebook account for the business.
Most knew my grandfather for his great work.

7. Business Profile Type of Business Legal Structure Mission Statement
[Is yours a Service, Retail, Manufacturing, or Wholesale business?]
Legal Structure
[Sole Proprietorship, Partnership, C Corporation, Limited Liability Company?]
[Why did you select this legal structure?]
Mission Statement
[A mission statement is a company’s constant reminder to its employees and customers of why the company exists.]
There are four major business types:
Wholesale-This type of business sells goods in large quantities and resells them in smaller batches to retailers. They do not deal directly with the public.
Retail-buys goods, often from wholesalers, and resells them directly to consumers, who are the end buyers.
Service-provides services to customers for a fee.
Manufacturing-converts materials into goods suitable for use and then sells those goods to others.
The students are taught three types of legal structures.
Sole Proprietorship-business ownership in which a single individual owns the business, collects all profit from it, and has unlimited liability for its debt.
Partnership-business organization in which at least two individuals share the management, profit, and liability.
Limited Liability Corporation-legally defined type of business ownership with simple operating requirements and tax procedures and greater liability protection for the business owners.
Mission Statement should consist of the following:
Purpose and aim of the organization
The organization's primary customers
Responsibilities of the organization toward these customers
Products and services offered
Does the mission statement explain why the business exists, who its customers are and its products or services? A company’s mission statement is a concise and precise statement expressing the winning ideas (idea or approach that will make the organization stand out from its competitors, and is the reason that customers will come to the business and not the competitors), tangible and measurable goals and desired result..

8. Qualifications
What experiences do you have that would make you good at this business?   
I’ve watched my family growing up.
My family been in this business for 28+ years and taught me everything they know.
I have years of hands on work myself.
Does the entrepreneur explain his/her qualifications? For qualifications, consider what they are passionate about and what unique knowledge they may possess. Assess not only their own skills, but those of their network of friends and family. The student should list entrepreneurial attributes (drive, perseverance, risk taking, organization, confidence, persuasiveness, honesty, competitiveness, adaptability, understanding, discipline, vision) that describes him/her.
What characteristics or attributes do they possess like organization, creativity, problem solving that will be an asset in running a business? Have they had specific training in a particular discipline or in-depth experience that provides them with knowledge about the product or service that will enable the business to succeed?

9. Customer Profile Age Gender Location
Insert a picture of your target customer here.
Has the entrepreneur carefully considered and described the target consumer? Are the demographics identify a carefully defined group?
Focus on a Specific Target:
This is a fundamental rule. Don't look at "everyone": you might miss your best customers
Parameters to Define your Best Customers
Geographic.
Are they grouped regionally, nationally, globally?
Cultural and Ethnic
What languages do they prefer to do business in?
Does ethnicity affect their tastes or buying behaviors?
Economic conditions, income and/or purchasing power.
What is the average household income or purchasing power of your customers?
What are the economic conditions they face as individuals?
What are the economic conditions they face as an industry?
Age
What is the age of the companies you do business with?
Dot-com start-ups or several decades old.
What is the predominant age group of your target buyers?
How many children and of what age are in the family?
– Focuses on market segmentation and can provide specific targeted groups by zip code.

10. Promotional Mix [List plans for advertising]
Publicity
[How will you gain public attention such as guest speaking, public appearances or any newsworthy activity]
Sales Promotion
Other
[How will you use social media to bring awareness to your business]
[What sales or deals will you come up with to have people want to buy your product?]
Write keywords about your plan for using a particular type of promotion in the spaces provided. Show only the types of promotion you will be using. So, for instance, if you don’t plan on using “Sales Promotion,” don’t include it on your slide.
Advertising-various media, or communication channels, to send promotional messages to potential customers. (Ads on radio or TV, internet, outdoor advertising, flyers, business cards, brochures, school or church announcements, newsletters, blast.
Direct Marketing-Direct Mail advertising, telemarketing to specific prospects
Personal Selling-the seller attempts to persuade the customer face to face to purchase a product.
Public Relations/Publicity-the deliberate attempt to manage the public's perception of a company and/or its products or service. (event sponsorship, competitions, news item or story)
Sales Promotion-Using free samples, discount coupons, Frequent Buyer Plan, Holiday Specials, demonstrations, special offers to bring awareness to the product or service.
Visual Merchandising-Display of product designed to influence a purchase at a retail store.
Other- Internet Marketing -This would include social media (Facebook, Linked In, instagram, twitter), mobile social networks (Yelp, Foursquare), Multimedia ( You Tube, Flickr), blogs. Word of Mouth is also a valid form of marketing.
Is there a clear and detailed promotional strategy? Does the promotional strategy address reaching the target consumer?

11. Time-Management Plan Schedule for a Typical Week
Total Hours in a Week = 168
The amount of hours you can spend on your new business directly affects other important decision making (such as your yearly projected sales).
Job represents the amount of time the student may work at a part time job.
Adding Your Data
This Slide contains sample data only. To change your times: If you are using PowerPoint 2007 and 2010: Right-click on any of the bars in the chart and select Edit data. A spreadsheet appears containing the data used in the chart. Edit the data and close the spreadsheet. The bar chart will be changed. If you are using PowerPoint 2003: Right-click on the chart and select Chart Object/Edit data. Click the data sheet tab and edit your the data. When you close the spreadsheet, the bar chart will be changed

12. Gross Profit = Selling Price - Cost of Sales per Unit
Economics of One Unit
Definition of One Unit
___________________
Selling Price $___________
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit $
Material Description
Cost/Total Quantity
Cost Per Unit ($)
Total Material Cost Per Unit
Cost of Sales Per Unit (direct labor + material cost + variable cost)
Gross Profit (Selling Price –Cost of Sales Per Unit)
For Service and Manufacturing Businesses only.
Students need to recognize the difference between variable costs (direct costs associated with producing a product or rendering a service versus fixed costs (costs that will be incurred whether you sell a product/service or not)
Definition of Unit: A quick description of the product or service being sold. Think of this as the minimum number and type of product students’ are willing to sell to a customer. For example, if a student plans to sell retail sunglasses, the minimum number they’ll be willing to sell will likely be 1 pair of sun glasses.
Selling Price: This amount should be determined based on a mark up of the Cost of Sales Per Unit. Mark up typically ranges from %. There is a fine line between the desired mark up , the cost of production and the price the market will bear.
Direct Labor/Unit: This calculation only includes time spent actually building a product or providing a service (On your mark…get set…GO…stop.). It doesn’t include indirect labor, such as time spent passing-out flyers, shopping for materials or sweeping office floors.
Helping students arrive at a direct labor figure can be challenging. There are a number of ways they can look at it:
1. If I’ve never worked before and took a job, what might I be paid?
2. What do others, with my experience level, get paid for similar work?
3. If I had to hire another person to perform this labor for my business, what would I be willing to pay them given the level of quality and efficiency I expect?
4. Minimum Wage is $7.25.
Materials/Unit: We should encourage students to shop for wholesale prices rather than retail shopping. Students need to determine unit cost for each item used in the manufacturing process or service .
Direct Labor + Materials = Cost of Sales per Unit
Gross Profit = Selling Price - Cost of Sales per Unit
Is there a clear definition of the unit of product or service, cost of goods sold, and pricing strategy? Is the description of variable costs detailed and reasonable? 12

13. Average Monthly Fixed Expenses
Average Monthly Expense
Insurance
[$]
Salaries of Employees
Advertising
Utilities (Gas, Electric, Telephone)
Rent
Other Fixed Expenses
Total Average Monthly Fixed Expenses
Fixed Expenses- are business expenses that are not dependent on the level of goods or services produced by the business. Fixed costs include the following:
Insurance needs to be included if there is a possibility of liability issues (sports camps and food), or traveling (delivery services) etc.
Salaries of employees are expenses paid to a non partner worker.
Advertising are the expenses identified in the promotional mix slide.
Interest represents any fees that are paid for loans.
Depreciation is important if the business requires costly equipment like computers. The cost of the equipment should be amortized over its life expectancy. For example a computer costs $1200 and will need to be replaced in 5 years. Depreciation would be calculated by dividing the $1200 by the number of months (60) and this amount , $20 would be shown as a monthly expense.
Utility costs should be included if the product or service requires the use of significant electricity, gas, etc.
Rent is also a factor especially for students working out of their homes. It would be appropriate for the student to pay their parents for the use of the space.
Other Fixed Costs may be the lease of specialty equipment such as postage meters, copiers, etc.
Fixed expenses are calculated on a monthly basis.
Is the statement of fixed costs clear and practical?

14. Business Responsibility & Philanthropy
[Explain how you will run your business using good morals.]
[How will you ‘green’ your business]
Professional/Advisory Support
[Who is the advisor or mentor for your company?]
Philanthropy
[Describe how your business will give back to the community or support a cause in which you believe.]
Business Responsibility All business needs to balance profit and growth with the good of society. There are three areas where a business owner can focus responsibility:
Individuals (employees, customers, vendors and investors)-Ethical business behavior (honesty, respect, accessibility, attention)
The environment-Recycling (sustainability-not using up all of the earth’s resources), biodegradable products (organics), less emissions, alternative or effective use of energy, or giving customers rebates for participating in programs like using recyclable shopping bags.
The community-(Philanthropic efforts) sponsors a charity event; donate to community causes, volunteer at a nonprofit, provide in-kind donations. Often the philanthropic efforts are tied to the owner’s passion and heart-share.
Professional Support – This should be someone that the student feels could provide them with advice on their business.
Philanthropy
Students are encouraged to give back to the community that supports their business. They can give through time, talent or treasure. Time would be volunteering for the student’s favorite charity. Talent would be donating product(s) to a charity to use in an auction or as part of a sponsorship opportunity and of course the student can give money typically a percentage of net profit.
Be Creative
Start-ups are usually strapped for cash. Be creative in your philanthropy. The effort should be in line with the business or your personal interests. Consider how much your time and talents are worth if they were donated to a particular cause. For example, 5 hours per month of tutoring at $20/hour is an “in-kind donation” of $1,200 a year.
Does the entrepreneur consider their ethical, ecological and philanthropic responsibility and have clear plans to address it through this business?

15. Business & Personal Goals
[Describe the next steps you need to take to make your business actually run]
(What types of training courses could you take to grow your business)
[Explain how you will expand the business (hire employees, attract new customers, purchase a storefront, and so on).]
[Describe how big your business could get.]
The success of a business will depend on its long-range goals for sales, profits, competitive position, development of personnel and industrial relations. To accomplish these goals, the company will need to identify intermediate goals that it can work toward each year.
Goal setting should be based on five criteria-(SMART)
S=A specific goal should clearly state what you want to accomplish, why it is an important goal, and how you intend to accomplish the goal.
M=A measurable goal should include a plan with targets and milestones that you can use to make sure you're moving in the right direction during the process and should clearly tell you when you've completed the process.
A=An attainable goal should be realistic and include a plan that breaks your overall goal down into smaller, manageable action steps that use the time and resources available to you within the timeline you've set.
R=A relevant goal should make sense when measured against your mission statement, market, target market and industry.
T=Business goals cannot be open-ended; every goal should be limited by a period of time.
Goals can be operational, problem solving, innovative or developmental.
Operational=Expanding the market or production, improving the quality of product or service
Problem Solving=What problems does the business need to correct
Innovative=Better ways to service customers, new and better manufacturing methods, new products
Developmental=Attaining new skills or experience
Have they constructed reasonable business and educational goals that make sense given their plans?

16. [Enter your slogan-- this is a catchy saying that you will use in ads]
Thank you for your consideration.
[Enter company name]
Advertising slogans are short, often memorable phrases. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific business image or connection to a product or consumer base. The slogan
states the main benefits of the product or service for the potential user or buyer
RAID-Kills bugs dead.
implies a distinction between it and other firms' products - of course, within the usual legal constraints
AVIS-We’re No.2. We try harder.
makes a simple, direct, concise, crisp, and apt statement
APPLE-There’s an app for everything.
is witty
M&M’s-They melt in your mouth not in your hand.
adopts a distinct "personality" of its own
ALLSTATE-You are in good hands.
gives a credible impression of a brand or product
SKITTLES-Taste the Rainbow.
makes the consumer feel a desire or need
L’Oreal-Because you’re worth it.
is hard to forget - it adheres to one's memory (whether one likes it or not), especially if it is accompanied by jingles, ditties, pictures or film.
McDonald’s-You deserve a break today!