1. [Entrepreneur’s name] [Date] [Business Name] 1

2. [Explain your business idea and why you selected your business] chapter 1 Explain your type of business: [Service, Retail, Manufacturing, Wholesale] & how your business will satisfy a consumer need.] chapter 2 Write the mission statement of your business Business Profile 2

3. Qualifications (Chapter 4) [ List 3 skills or resources that you have that will help make your business successful] 3

4. Legal Structure chapter 25 [Is your business structure a Sole Proprietorship, Partnership, C Corporation, Subchapter-S, Limited Liability Company or Not-for-Profit Corporation?] [Why did you choose your legal structure?] 4

5. Economics of One Unit chapter 9 Definition of One Unit Selling Price per Unit$ (A) Direct Labor per Unit (if applicable) $ (B) Materials per Unit (if applicable) $ (C) Total COGS Per Unit (B+C) $ (D) Other Variable Costs (outgoing shipping, packaging, commissions) $ (E) Total Variable Costs (D+E) $ (F) Gross Profit Per Unit (A-F) $ 5

6. Cost of Materials/Direct Labor Chapter 2 Definition of One Unit: Direct labor (wage per hour) (A) Time (in hours) to make one unit (B) Direct labor cost per unit ($) (A*B) $ $ TOTAL$ (C) Material DescriptionCost /QuantityCost per Unit ($) TOTAL$ (D) TOTAL MATERIALS/DIRECT LABOR (C+D) $ 6

7. Competition Chapter 8 Competitive Advantage Chapter 8 [List 2 reasons why customers will purchase your product or service over your competitor’s.] chapter 8 (Go beyond lowest price.) CompetitorPriceQuality Compared to my business (better, worse) why? [ex. Local seller] $ [ex. National chain] $ $ 7

8. Consumer & Market Analysis chapter 18 Consumer Analysis: Market Segment: [Provide a description of your market segment] Target Customer: [Provide a description of your target consumer] Market Analysis: Location: Population: Income: Behavior: 8

9. Marketing Mix & Plan chapter 10 & 18 Price: Place: Product: Promotion: MethodDescriptionTarget Consumer ( age, gender, location) Cost [Determine an appropriate marketing plan based on the market research and analysis you performed] 9

10. Philanthropy Plan chapter 10 [Describe how your business will give back to the community or support a cause that you believe in.] [Explain how you will incorporate philanthropy into your marketing plan.] 10

11. Average Monthly Fixed Costs chapter 9 Type of Fixed CostMonthly Cost Entrepreneurial Stipend [hours x (minimum wage + $1] $ [enter fixed cost] example: utilities, salaries, advertising, etc $ [enter fixed cost]$ $ $ TOTAL Fixed Costs$ 11

12. Monthly Sales Projections Chapter 13 MonthUnits Sold January February March April May June July August September October November December Total = (Double click on chart to add information) 12

13. Projected Yearly Income Statement chapter 13 13 Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B) $ (C) Less Variable Costs Total COGS (COGS per unit * B) $ (D) Other Variable Costs (Other variable costs per unit * B $ (E) Total Variable Costs (D+E) $ (F) Gross Profit (C-F) $ (G) Less Fixed Costs USAIIRD (Yearly) $ Other Costs/Unforeseen$ Total Fixed Costs$ (H) Profit before Taxes (G-H) $ (I) Less Estimated Taxes @25% (I *.25) $ (J) Net Profit (I-J) $

14. Start-up Investment chapter 14 Entrepreneurial hours needed for start-up (A) Wage I pay myself (B) Total start-up time investment (A*B) $$ ItemWhere I will buy this?Cost of Item $ $ $ $ CASH RESERVE covering 3 months of fixed costs $ Estimated TOTAL START-UP INVESTMENT $ 14

15. Financing Strategy for Total Start-up Investment chapter 14 SourceAmount Personal Savings [ How will you save?] $ Relatives/Friends$ Investor [Who is it?] $ Grant [From Whom?] $ Total: $ 15

16. Return On Investment Chapter 14 Return on Investment (ROI) chapter 3 Yearly Net Profit ÷ Start-up Investment X 100 % For every $1 dollar invested, my business earned : $ 16

17. Return On Sales chapter 14 Return on Sales (ROS) Yearly Net Profit ÷ Total Sales X 100 % For every $1 dollar of sales, my business earned : $ (Double click on chart to add information) 17

18. Financial Ratio Analysis chapter 14 Monthly Break-Even Units chapter 20 Monthly Fixed Costs/Gross Profit Per Unit Start Up Investment Doubling Years for my start-up investment to double in value (Start-up Investment ÷ Net Profit) X 2 18

19. Business & Educational Goals Business - [enter short term goal] - [enter long term goal] Educational - [enter short term goal] - [enter long term goal] 19

20. Time Management Plan Business schedule for a typical week Entrepreneurship Hours: [enter hours] School Hours: [enter hours] Work Hours: [enter hours] Free-Time Hours: [enter hours] 20

21. [Enter your mission statement (or slogan if applicable)] Thank you for your consideration of [Enter company name] 21