Podpora rozvoje cizích jazyků pro Evropu 21. stol. INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky.

Mass media term coined in the 1920s in connection to radio networks, newspapers and magazines designed to reach a large audience some forms of mass media - books and manuscripts – known for centuries includes also Internet media - individuals can spread information

Mass media include radio television magazines newspapers World Wide Web 1/ Entertainment 2/ Public service announcements Purpose

Press the oldest way of distributing information Issued daily, weekly, monthly, etc. The Daily newspapers create two large groups: 1/ broadsheets (quality press) 2/ tabloids (popular press)

Tabloids a smaller newspaper format tends to exaggerate sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars, so-called "junk food news"

the Broadsheets large size one daily broadsheet is distributed nationwide, and two on a Sunday

Question time 1/ How often do you read a newspaper? 2/ What is your favourite newspaper? 3/ Do people usually read regional or national newspapers? 4/ Is there a lot of advertisement in newspapers? 5/ Do you subscribe to a newspaper? What are the advantages of a subscription? 6/ Do you know any internationally famous newspapers?

Magazines 1/ Do you like reading magazines? 2/ What is your favourite magazine? 3/ What kind of magazines is especially popular with women? With men? With girls? With boys? 4/ What do you think about women's magazines?

Radio beginning of 19th century 1/ Do you often listen to the radio? When? 2/ What's your favourite radio station? 3/ Do you prefer regional channels or national ones? 4/ What type of stations are popular in your country? 5/ What type of programmes can you hear on the radio? 5/ Do you think radio will still be used in the future? Why do you think so?

Television available since 1930´s mainly a source of entertainment and news the world's first working television system invented by Scottish inventor John Logie Baird common channels in the UK: BBC1, BBC2, Channel 4, Five

1/ How much TV do you watch? 2/ What's you favourite TV programme? Why is it your favourite? 3/ What type of TV programmes do you hate? Why? 4/ What other popular types of TV programmes do you know? 5/ Do you think that TV is good for people? Why or why not? 6/ What are the positives and negatives of TV? 7/ What is the difference between public channels and commercial channels?

8/ If you could influence the nature / selection of TV programmes, what would you change? Why? 9/ How do you feel about TV commercials, especially when they are shown in the middle of a film? 10/ What is your favourite TV commercial? What TV commercial do you hate? 11/ What is a 'couch potato'? 12/ How do you get to know what programmes are on? Where can you find out?

Internet 1/ What is internet? 2/ How popular is it these days? Who uses it? 3/ What are the positives and negatives of the Internet? 4/ Do you think that the Internet will replace other kinds of mass media completely? Why? 5/ When you are using the internet, is your privacy well protected? 6/ Is there a lot of unpleasant advertisement on the Internet?

Mass media now Developing new technology brings new questions: 1/ Should cell phones be included in mass media? 2/ What about video and computer games?

INVESTICE DO ROZVOJE VZDĚLÁVÁNÍ Tento projekt je spolufinancován Evropským sociálním fondem a státním rozpočtem České republiky. Tato výuková prezentace byla pořízena z finančních prostředků hrazených Evropským sociálním fondem a rozpočtem České republiky.