Process of __________, arranging, & ______________ visual elements of art to accomplish or address a particular purpose  Elements of Visual Design  ___________

 Visual Elements should:  Add ____________ appeal  Improve clarity of multimedia projects  Which elements you use depends on:  _____________

 Line  Element of art that is a continuous ___________ made on some surface by a ____________ point, such a pen  Used to:  Guide the users _________ movement up, down, & across the page  Suggest _____________  _______________ parts of project

 _____________ Lines  Outline Banner on web page  Suggests a relaxed, flowing movement  Create calm, natural tone  __________, Jagged Lines  More dynamic & aggressive  _______________ Lines  Convey tranquility & rest  _____________ Lines  Associated with power or Strength

 ______________  2-Dimensional object  2 Categories  ________________ shapes (organizes information)  ___________  _____________ or ________-________ Shapes (3-D)  ________________  _________________

 Space  Refers to the real or implied __________ between, around, above, below, & within objects  When creating multimedia projects:  Leave enough room around objects so that elements are _______ too close together  _________ Space  Area w/o content where the eye can take a _________ as it scans a page  Helps draw ________________ to content

 Shadows & Shading  Creates the appearance of _________  You can use:  _____________  _____________ –shaded areas  _____________  Depth  Created through the ______________ of objects or components

 Depth Guidelines to follow: 1.Put most important elements in the foreground (_________)  Create a _______________ –element that you want to _________ attract attention of viewer 2.Place _____________ important elements in the background  Such as ______________ or _______________  Supports the content w/o overpowering it 3.Middle ground (_____________) –area in b/w foreground & background  Includes most of the ____________

 Color  One of the most _________________ elements in art  Derived from _________  3 Distinct Properties  ________ –refers to the name of a color (red, blue, yellow)  ________ –refers to the lightness or darkness of a color  _________ –refers to the brightness or dullness or a color  RGB Color Model –Red, Green, Blue light  Designed specifically to display color _____-____________  Computer _____________ & __________ emit color as RGB

 Color Schemes (color ____________)  The _____________ of colors you use throughout your multimedia project  Contain a combination of _______________ & _____________________ colors  Complementary Colors –________ in hue & intensity  Make content more consistent  Contrasting Colors –______________ from each other  Make information _______________to read  Keeps items from _______________together

 Color Schemes (color palette) con’t  _____________ # of colors as much as possible  Many colors & color combinations have:  ________________ ________________  ____________________ to certain audiences  Examples:  Red, white & blue –associated w/ 4 th of July  Green –associated w/ St. Patrick’s Day

 Texture  Surface _____________________ or quality that you ___________ or ___________  Common textures:  _____________ or Smooth  Dull or ____________  _____________ or Sandy  Can imply:  ____________________ or rhythm  Add energy to a multimedia design

PrinciplePurpose BalanceCreates stability ______________Creates visual interest HarmonyCreates unity ________________Creates a focal point & draws attention ProportionCreates size relationships ________________Creates a consistency MovementCreates action or a sense of perspective or space _______________Creates movement & visual tempo or pace

 Balance  __________________ of elements so that no one part of the work overpowers or having the elements _____________ properly over the entire project  ________________ (Formal Balance)  ____________ mirror reflection  __________________(Informal Balance)  Does not have symmetry  Objects are not perfectly mirrored on each side  Different ___________, _________, ___________, or _________

 Variety, Harmony, & Emphasis  Variety –______________ art elements w/ slight changes to increase visual interest  Harmony –occurs when elements have ______________  Use color, patterns or common shapes to create harmony  Emphasis –a point of __________ that the user sees first  Creates a focal point

 Proportion  The ________ relationships of certain elements to the whole & to each other  Decide how ___________or __________elements will be in relation to each other  Distort –make and image ____________ than its original proportion  Use exaggerated proportion to create a humorous effect

 Pattern, Movement & Rhythm  Pattern –2-D decorative effect achieved through the _________________ of colors, lines, shapes, or texture  Used to create consistency in visual design  Movement –combines elements to create the appearance of _____________ to guide a viewer’s eye through the project  Rhythm –regular ___________ of elements to indicate activity or create the feeling of movement or dynamic energy

Visual Design Elements Checklist Is the page balanced? What kid of balance is employed? What kind of color scheme is employed? Is there variety in how the elements are used? Is space used effectively? Is there harmony among all of the content? Are visual elements used to create pattern, movement, or rhythm? Do size relationships emphasize the level of importance among items?

 Layout – _____________ of text & graphics on each page or display screen  A good layout uses these elements to _____ the entire project together  Principles of a Good Layout 1.Content should be __________ to read 2.Text should ___________ _______ from graphics & other objects 3.Graphics should be both visually appealing & ______________ 4.Elements should not be ____________. Content should follow rules of proximity

 Closeness of items to each other on a page  Works w/ ________________ & _______________

Page Layout Guidelines for the Principles of Visual Design PrincipleQuestions BalanceIs there an equal amount of elements in each area? Are there too many elements on the page? VarietyIs there enough variation in the design? Can I vary the types or thickness of a line, the size of a shape, or a color’s hue to enhance visual interest? HarmonyDo lines, shapes, & colors complement each other? Do all the elements work together to create a unifies design? EmphasisIs focus placed on the correct objects or content? How can I draw more attention to the focal point? ProportionDo all the elements relate well to each other? Are elements on the page sized in proportion to their importance? PatternIs there consistency in the elements used in the layout? How can I make the design more consistent? MovementDoes the page layout guide the viewer’s eye throughout the design? How can I use perspective & space to improve upon the design? RhythmIs repetition used to strengthen the page’s visual interest? How can I use repetition to make users more comfortable?

Making sure that all ____________of people can access & use its content  Disabilities that can affect multimedia usability: 1.___________ impairment 2.Hearing impairment 3.Different ____________ styles 4.______________ skills impairments