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Elements and Principles of Design Introduction

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1 Elements and Principles of Design Introduction
The Elements of design can be thought of as the things that make up a painting, drawing, photograph, etc. Most artwork has most if not all of the elements. (Line, Shape, Form Color, Texture, Value, Space) The Principles of design can be thought of as what we do to the elements. How we use the Principles determines how successful we are in creating a work of art. (Balance, Contrast, Emphasis, Movement, Pattern, Rhythm, Unity)

2 Album Art (Applying the E and P!)

3 The Elements And Principles Of Design In Photography – YouTube
The Elements of Art - YouTube

4 Line LINE: A line is the path of a moving point, a mark made by a tool or instrument as it is drawn across a surface.

5 Shape SHAPE: A shape is a two-dimensional area that is defined in some way, perhaps with an outline or solid area of color. Shapes may also be implied.


7 Form FORM: Forms are objects that have three dimensions: length, width, and depth. Artists use various methods to move from 2-D objects to the appearance of 3-D ones.

8 Color COLOR: Is possibly the most expressive element of art, but the most difficult to describe. Colors appeal directly to our emotions and can stand for ideas and feelings.

9 Value VALUE: The term value refers to relative lightness or darkness, whether in color or in black and white.

10 Texture TEXTURE: Texture refers to the way things feel or how they look as if they would feel if you could touch the surface.

11 Space SPACE: On a flat surface, artists can employ various means to imply the illusion of three-dimensional space, such as modeling to show volume, objects diminishing in size as they move to the background, overlapping, showing more detail and brighter colors in the foreground with duller colors and less detail in the distance.

12 Balance BALANCE OR SYMMETRY: Balance is the principle of design concerned with equalizing visual forces, or elements, in a work of art. Visual balance causes you to feel that the elements have been arranged appropriately.

13 Contrast One way to create a focal point or area of emphasis is to create contrast. You can achieve emphasis by introducing something that’s different - something that will create contrast or interrupt a rhythm.

14 Emphasis EMPHASIS: This principle makes one part of a work dominant over the other parts. An artist uses emphasis to focus the viewer's attention on the most important areas of a work of art.

15 Movement Movement is created through line flow, shape, etc. and directs the viewers eye through the image.

16 Pattern Pattern adds interest to shapes and images through the use of
repetition and rhythm.

17 Rhythm RHYTHM AND MOVEMENT: The term rhythm as a principle of design indicates the repetition of visual elements, such as shapes, lines, or spaces. Visual rhythm creates the sensation of movement as the viewer's eyes follow the "beats" through a work of art.

18 Unity UNITY: Unity allows the viewer to see a complex combination as a complete whole. If all of the parts are joined together in such a way that they appear to belong to a whole, the work of art will be unified.

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