Skill Build: using the internet for business by Samantha Deakin theweb.co.u k.

Slides:

Advertisements

Similar presentations

Clear Web Services – Guide To SEO And Web Optimisation.

Advertisements

2005 This is Your Business Twitter 62% Facebook 60% LinkedIn 57% YouTube 10% Google+10% Blogs00%

Social Media Webinar. 3 Main Social Media Platforms * Twitter * Facebook * YouTube.

Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners.

Traditional Marketing Methods are Dead or Dying ” Unlocking the Power of Social Media for Higher Search-Engine Rankings “

The essential social toolkit Introducing Facebook, LinkedIn, Twitter and Blogs How do they fit into the bigger social media picture? What differences.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

What is SEO ? Search engine optimisation Way to optimise your web-site to increase your page rank in SE.

SEO: Past, Present, Future Name Company Twitter. SEO Tips from Website Grader Lessons from 2,602,042 websites.

Inbound Marketing 101 Mike Volpe VP Marketing HubSpot SMEI |Social Media Roadshow | Feb 2009.

Inbound Marketing 101 Mike Volpe VP Marketing HubSpot BU | 28 Feb 2009.

Promoting Your Business Online Chris Wellings

Free or Inexpensive Marketing Ideas Jill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett.

Study Blogging Concept. 1.Configure custom blog themes 2.Add and manage multimedia 3.Work with categories and tags 4.Promote blog.

8/16/2015 Search Engine Optimization (SEO). Keyword Research After closely monitoring the competitors we have come up with the business keywords that.

SEO Lunch How to Grow A Business in 3 Bites Akiva Ben-Ezra

SEO Webinar - With Neil Palmer of IM3.co.uk In Partnership with Huddlebuy How do I improve my website traffic with SEO? Covering: What is SEO? Why is SEO.

Social Media A BETTER WAY TO MANAGE YOUR ONLINE PROFILE!

Growing Your Business with Social Media David Gerzof

SEO / PPC in 2014 Charles Crawford. Who Am I Background Affiliate Marketing Crawford and O’Brien.

 Facebook  Youtube  Twitter  Google +  Pinterest.

SOCIAL MEDIA FOR BUSINESS reqSmart. Some Facts about Social Media - I Years to reach 50 million users. Radio – 38 years Television – 13 years Internet.

Creating an Online Professional Presence Using Social Media.

Increasing Ecommerce Sales Determine keywords that lead to sales (research vs buy mode) Make sure keywords are aligned with products/services you offer.

Social Media for Traffic + SEO How to leverage the channels of social media marketing to earn direct traffic and higher search engine rankings Rand Fishkin,

Introduction to SEO August 2011 NowSourcing, Inc..

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

The Future of Marketing is Inbound Marketing Mike Volpe VP

OFF Page SEO Tips & Tricks Step By Step By IT Team of SlideLearn.com.

What is Social Media? And how best to use it.

YouTube. Introduction YouTube is another great Social Media site that allows you to show your results to the world, share tips and ideas, and build relationships.

“ ”ing Facts Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of.

Social Media 101 An Overview of Social Media Basics.

Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.

1. About Us 2 Social Annex spun out of Immply Group – a web development and design agency specializing in Social media, CMS, social networking and eCommerce.

SEO Who knew 3 letters could mean so much?. What is SEO? Search Engine Optimization (SEO) is the practice of improving and promoting a web site in order.

Custom Website Designs That Convert More Visitors Into Customers Search Engine Optimization Website Content Creation, Pages, Blogs, White Papers Website.

10 Steps for SEO Success An SEO Guide for Small Businesses

HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.

Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

Use Your Social Profiles To get Search Engine Optimized.

Webspace Digital Marketing Campaigns Search Engine Optimization.

By: Wesley Tedlock Digital Marketing: Blogging!. What’s the big deal about Blogs? Have an impact on different brands It’s a way to get your thoughts across.

How to drive more and better quality traffic to your website.

How to drive more and better quality traffic to your website.

Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.

Use Your Social Profiles To get Search Engine Optimized.

Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.

Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.

A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.

Quality and Reasonable SEO/SMO services

DIGITAL MARKETING Strategies focused on increasing the reach and visibility for E-commerce Business.

Search Engine Optimization (SEO) Presentation By Celina Jonesi Small Business Seo – KG Tech.

SEO Tactics Search Engines Optimization is the best process which helps to improve your business in search engine mediums and social mediums such as Facebook,

Why SEO is Important for Online Business & How to choose the right SEO Firm By, Init SEO

Most important 6 simple techniques for SEO

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

Search Engine Optimization(S.E.O)

Search Engine Optimization (SEO)

Your Company Competitor Report {Insert Company Logo Here}

BEST SEO COMPANY IN UDAIPUR

Unlocking the Power of Social Media for Higher Search-Engine Rankings

Advanced digital marketing Introduction to digital marketing

Attracting more traffic is the basic objective of any website owner. A website doesn’t do the job by itself - it requires a push in a right direction.

Digital Marketing Company in India

More leads, More enquiries, More sales

What is Search Engine optimization

DigiDay 2016 Darren Trofimczuk

Ellev advertising agency

Digital Marketing Starter Course

Presentation transcript:

Skill Build: using the internet for business by Samantha Deakin theweb.co.u k

Agenda/Topics To Be Covered Where do I start? Creating a website Which social media sites should I be using for my business? How do I monitor my impact on social media sites? What is Search Engine Optimisation (SEO)? How do I monitor my website traffic? Recommended reading list Some interesting reports

Right here, right now

Where do I start? At the beginning, of course... Get an SEO friendly domain name –‘florists sheffield’ – – Get yourself a website or blog.

Creating a website Types of website –Static HTML –Content managed –E-Commerce –AVOID FLASH Make sure you keep it up-to-date.

What is Search Engine Optimisation? (SEO) Making your site relevant to search engines Choose the right keywords/keyword phrases Content –Meta Tags: Title Description Keywords Yahoo and DMOZ Building links

Which social media sites should I be using for my business? Twitter- one for all Facebook- great for news sites and special offers MySpace- going out of fashion, but still popular with bands... and...er...emos, mainly. LinkedIn- professional network YouTube- The world’s 2 nd biggest search engine Can’t I just use all of them? Well, yea. But you’ve got to maintain them all too. Better to do a couple well than all of them badly.

Twitter Pretty much for everyone Customer services, news updates, special offers, brand recognition Don’t tweet mindless rubbish. Be generous. Mentions. Retweets. Post articles and information that links back to your site Promote your witter account outside of Twitter!?! Surely not.

Facebook News sites and things you can become a fan of Offer free stuff Think about your audience Post events/information/articles Promote your Facebook Fan Page Skittles Pringles

LinkedIn Professional network. For businesses and professionals Add your CV Get recommendations Add content such as blogs, slideshows, presentations, etc. Create groups Advertise jobs Build your network Contributes to the marketable brand of the individual

YouTube 2 nd largest search engine in the world! YouTube Channels Video quality Promoting your YouTube channel Nike use YouTube extremely well... Some of Nike’s video have had 10m views This next video has only had about 80k But has had five video responses

YouTube

How do I monitor my website traffic? As a start up business, you’re probably using social media to try and drive traffic back to your website Get Google Analytics How much traffic? Traffic Source What are people typing in? Referring Sites How long are people staying? What’s a Bounce Rate? GOOGLE ANALYTICS IS FREE!

Recommended reading list Look out for free webinars and e-books. A lot of companies offer these for free to get their brand recognised. Always check your information though as a lot of digital marketing is opinion and changes on a daily basis.

Some interesting reports The State of Inbound Marketing Report Burson-Marsteller Fortune Global 100 Social Media Study Small Business Success Index™ ROI from Inbound Marketing through Implementing HubSpot SoftwareROI from Inbound Marketing through Implementing HubSpot Software