1 What is Inbound Marketing? Chris

Humans Are Changing 3

4

Interruptions get ignored … CALLER ID: Annoying Salesperson

Information is found…

Telemarketing Direct Mail Blasts Print/Radio Ads PR Paid Search VS. SEO Blogging Social Media Viral Videos Freemium Trials 7

Later I’ll tell you why all this is worthless.

9 We all want to be first on Google…

VS. 10

$ $ Visitors Leads Customers Marketers have to think like CEOs

12 Get FoundConvertAnalyze SEO (Search Engine) Blogging Social Media Traffic to Leads Leads to Customers Where are customers coming from? Three easy steps….

Create Convert Optimize Promote Convert Analyze 13 Circle of life / Inbound Marketing

What is Inbound Marketing? 14

Blog.HubSpot.com YouTube.com/HubSpot Slideshare.com/HubSpot Flickr.com/HubSpot HubSpot.TV Creating Content A 15

Optimizing B “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts” 16

Promoting C 17

Inbound Marketing = depth of creativity

19

Converting D 20

Yes. Things have changed. Create Content Optimize Content Promote Content A B C 4 D Convert Visitors to Leads

Why did I say this was worthless?

You must Convert Why be on Facebook? Why use twitter? Why blog? Why do webinars? Why advertise on Google?

To generate Customers. $ $ Visitors Leads Customers

5,000+ customers 300 employees $65M from VCs 40,000+ new leads per month

What is HubSpot?

Thank You. Chris