Why Inbound ? 3. Save 62% lower cost-per-lead. 2. Own Reusable marketing assets. 1. Attract More, better leads.
How Inbound Marketing Works. Get Found Create content, optimize your web pages, get involved in social media, and attract visitors to your website. Convert Generate leads, track them on your site, qualify them with automated emails, give your sales team more information. Analyze Analyze your marketing decisions so you can make smarter decisions and report real marketing ROI.
Blogging Companies that blog get 55% more leads than those who don't. Search Engine Optimization Social Media Nearly 50% of businesses who use social media have acquired a customer through that channel. Content Marketing Videos, whitepapers, webinars, infographics, etc. Get Found
Convert Marketing Automation Lead Nurturing Email Marketing Landing Pages Calls to Action
Example: Free Tool Free interactive tool 4 million users Great PR coverage (TechCrunch, RWW) 50,000+ visitors from StumbleUpon 500,000+ opt-in emails & leads
Example: Blog Top 3 source of leads ~10% visit company website ~10-20% lead conversion rate
55% more website visitors for companies that blog.
79% more Twitter followers for companies who also blog. Image credit: netzkobold
Example: Podcast Weekly video podcast 1-2k views / episode 300,000 total views Top 5 marketing podcast in iTunes Guests: MC Hammer, Biz Stone, David Meerman Scott, Chris Brogan
Example: B2B Music Video Video – 40,000 views first week – 10,000 views first day Social Media – #1 source = StumbleUpon – #2 source = Twitter – #3 source = Facebook SEO – Page 1 for “inbound marketing” – 50+ inbound links to blog article http://www.youtube.com/watch?v=4-lGe5MnBlY
Example: Social Media 165,000 Twitter followers 104,000 Facebook likes 75,000 LinkedIn group Top 3 source of leads 7-10% lead conversion rate
% Companies Acquiring Customers via Social Channels 57% 48% 57% 42%
Summary: Get Found 2,800 blog articles, 9.4M views 300 presentations, 1.3M views 500 videos, 1M views 180 podcast episodes, 300K views 150 webinars, 300K views 1,000’s keywords driving SEO traffic
Summary: Convert 5-7% overall website conversion rate 1,200 landing pages with 45% conversion rate Hundreds of social media messages / month 50-90 segmented and targeted emails / month 10+ different lead nurturing series in use driven by user behavior Intelligence about lead behavior drives alerts for sales team 10,000 MQLs given to sales each month
Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com THANK YOU
How do I use HubSpot Software? Publish 2,300 blog articles Engage in and measure social media Optimize website for SEO using 500+ keywords Build 1,000 landing pages to convert 700K leads Track over 200K new monthly events on leads Prioritize leads for 100+ sales reps (Salesforce.com connector)
How do I use HubSpot Software? Continued… Automatically send triggered emails based on lead activity Send emails to specialized segments of leads Create new sales leads using a custom mobile app Report on marketing ROI using closed loop marketing Attribution and influence reports on custom marketing events Etc… HubSpot is my all-in-one marketing platform.
“I HubSpot because I love growing my business.”