1. + Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions

2. + You Need More Than Just a Website Caylor-Solutions.com | 317-985-7375 2

3. + 1994 Caylor-Solutions.com | 317-985-7375 3

4. 4

5. + Your Audience: Who Caylor-Solutions.com | 317-985-7375 5

6. + Channel Options Caylor-Solutions.com | 317-985-7375 6 AdvertisingBroadcastingContentDirectEmail EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

7. Caylor-Solutions.com | 317-985-7375 7

8. + Channel Options Caylor-Solutions.com | 317-985-7375 8 AdvertisingBroadcastingContentDirectEmail EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

9. Caylor-Solutions.com | 317-985-7375 9

10. + You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group Caylor-Solutions.com | 317-985-7375 10 http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.VZbafGBHSlO

11. + Once your page loads, users form an opinion in.05 seconds. — Kinesis Inc. Caylor-Solutions.com | 317-985-7375 11 http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.VZbafGBHSlO

12. + Caylor-Solutions.com | 317-985-7375 12 Mobile vs. Desktop

13. + Responsive Caylor-Solutions.com | 317-985-7375 13

14. + Best Practice: Websites Mobile and Mobile First Logical Organization Call to Action Emotion and Photography Rich Content Management Separate from Design Caylor-Solutions.com | 317-985-7375 14

15. + Next Practice: Websites Immediacy Rich Media and Video Immersive Inbound Marketing Caylor-Solutions.com | 317-985-7375 15

16. Caylor-Solutions.com | 317-985-7375 16

17. + Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. — Hubspot, January 2015 Caylor-Solutions.com | 317-985-7375 17 Hubspot, The Ultimate List of Marketing Statistics, http://www.hubspot.com/marketing-statistics

18. + 86 % Caylor-Solutions.com | 317-985-7375 18 Percentage of B2B marketers using content marketing http://www.imaginepub.com/53-b2b-content-marketing-stats-you-should-know-in-2015#sthash.X7HzRKHG.dpuf

19. + Know the Questions Provide the Answers Caylor-Solutions.com | 317-985-7375 19

20. + Best Practice: Content Content Strategy Blog Tool for Frequent Updates Lateral Marketing – SEO Every Page is the Home Page Ethical Bribe Writing for the Web Caylor-Solutions.com | 317-985-7375 20

21. + Next Practice: Content Native Advertising Syndication Shadow Prospects Rich Media Content Creation on Shoestring Budget Caylor-Solutions.com | 317-985-7375 21

22. Caylor-Solutions.com | 317-985-7375 22

23. + 2 X Caylor-Solutions.com | 317-985-7375 23 B2B marketers who use Twitter generate twice as many leads as those that do not (Inside View)Inside View)

24. Caylor-Solutions.com | 317-985-7375 24 HubSpot's 2012 survey The State of Inbound Marketing,

25. + The number one benefit of social media marketing is generating more business exposure (85%), followed by increasing traffic (69%) and providing marketplace insight (65%) Caylor-Solutions.com | 317-985-7375 25 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

26. + Content Caylor-Solutions.com | 317-985-7375 26

27. + Original Vs. Curated Content Caylor-Solutions.com | 317-985-7375 27

28. + Best Practice: Social Media All Networks Courtesy Conversation Respond to Comments Headlines Images & Videos Automation Tweets with images result in a 55% increase in leads Photos generate 53% more likes and 104% more comments than text posts on Facebook More people access Facebook from a mobile device than a desktop – 751 million monthly active users 55% of Pinterest users have engaged with retailers and brands via Pinterest Google+: Fastest growing demographic is 45-54 years old Caylor-Solutions.com | 317-985-7375 28

29. + Social Posting Times 29

30. + Social Network Ideas 30

31. + Social Network Frequency 31

32. + Automate the Mundane Cultivate Relationships Caylor-Solutions.com | 317-985-7375 32

33. + Next Practice: Social Media Anonymous Networks YikYak SnapChat Vine Automation Pay Per Click Caylor-Solutions.com | 317-985-7375 33

34. + Channel Options Caylor-Solutions.com | 317-985-7375 34 AdvertisingBroadcastingContentDirectEmail EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

35. + Channel Options Caylor-Solutions.com | 317-985-7375 35 AdvertisingBroadcastingContentDirectEmail EventLocationMobile Public Relations Pricing Print Search Engine Marketing (SEM) Social Media TelephoneWeb

36. + Dealing with Constant Change Caylor-Solutions.com | 317-985-7375 36

37. + Resources Blogs: Seth Godin Caylor Solutions Duct Tape Marketing Caylor-Solutions.com | 317-985-7375 37

38. + Resources Online: Jay Baer Guy Kawasawki Caylor-Solutions.com | 317-985-7375 38

39. Caylor-Solutions.com | 317-985-7375 39 caylor-solutions.com/capincrouse-resources/

40. + Resources Blog Email Newsletter Webinars - Social Media - Writing for the Web - Automate your Marketing Book: - Big Results, Small Budgets Marketing on a Shoestring Budget Leave your business card. Caylor-Solutions.com | 317-985-7375 40

41. + Bart Caylor caylor@caylor-solutions.com 317-985-7375 caylor-solutions.com @bartcaylor Caylor-Solutions.com | 317-985-7375 41