2015 Agency EMMA Abby Auerbach Chief Communications Officer, TVB 1

Agency EMMA The TVB Agency EMMA will be awarded to a total of three (3) 4A’s members, one each to a small, mid-sized, and large agency. The award recognizes media strategy and execution of a successful local on-air, online and mobile advertising campaign developed in partnership with broadcast TV stations. 2

EMMA at Forward 2015 TVB’s Forward Conference is the annual Broadcast TV leadership confab, where more than 500 C-suite decision makers gather to consider the short and long-term future of the Television advertising industry. The Agency EMMA, along with TVB’s annual Station EMMA, will be awarded center-stage at the Waldorf Astoria - NYC on September 17,

Agency EMMA Excellence in Local Media Marketing Award Judges: Executive Board; TVB Sales Advisory Committee Submissions via easy-upload format and short entry form 3 Grand Prize-winning agencies will receive: EMMA award at TVB Forward Conference, center-stage at Waldorf Astoria, NYC Inclusion in TVB/EMMA Press Complimentary round-trip travel + one night stay at Waldorf for recipient Invitation to Forward Conference and Cocktail Reception 4

Agency EMMA Excellence in Local Media Marketing Award How to Enter: Participation is open to 4A’s members. One Grand Prize winner will be selected from each category: Small agency (1-100 employees) Mid-sized agency ( employees) Large agency (330+ employees) Each entry to include the multiplatform and creative components, and brief case study, of a successful local broadcast TV ad campaign. Entry campaign to have run between Q and Q Entry deadline is 12 noon (Eastern) Monday, 6/22/15 via TVB website: Limit one (1) submission per agency. Winners will be notified on 8/19/15. 5

Agency EMMA Excellence in Local Media Marketing Award Easy-entry webpage includes short-answer questions and creative upload: What is your client’s business and business challenge? What was the campaign objective? Why did you plan Local Broadcast TV? Which TV station ad platforms did you buy? Please share results. How did the campaign make the register ring? Do you have plans to scale this campaign to more markets? Tell us more. What else would you like the judges to know? Upload: TV Commercial & examples of Multiplatform creative. Earn bonus points by entering a video testimonial from your client! 6