1. ENTER FACILITY NAME HERE*______________________
Enter Category Name Here: __________________________________
Enter your confirmation order number here: ________________________________________
*This should be the facility name as you would like it to appear in the awards program or on the awards plaque!

2. How to use this PowerPoint
Read the Awards Eligibility & Judging Criteria
Add required text, graphics, photos, video, and or audio to the relevant slides.
Video and audio files can be embedded or added as a link to YouTube
Save the Powerpoint File.
Follow the naming conventions listed in this document when saving to avoid a delay in your application processing.
Complete On-line application and payment: Register and submit your payments on-line via the Brass Ring Awards registration site.
Upload your media – Once you have completed and submitted the application, you will receive a link to upload this PPT file and any related media files.

3. Eligibility and Judging Criteria
Eligibility Criteria:
Only IAAPA members in good standing are eligible to compete in the IAAPA Brass Ring Awards 2017: Marketing Excellence competition.
2017 IAAPA membership dues must be paid in full at time of receipt of entry.
All entries in each category must have appeared in accredited media between August 2016 and August 2017.
All entries become the property of IAAPA and will not be returned.
Only one entry per facility, per category, will be accepted.
Judging Criteria:
The awards are to be judged on three scales:
Impact and Attention: The ability of message to grab and hold the attention of the audience.
Creativity and Design of Idea: Creativity and originality of idea. This includes direction, production, acting, editing, sound, graphics, writing and photography.
Clarity of Message: The clarity and effectiveness of the marketing message
The decision of the judges will be final. Awards will not be given in a category if the judges determine no entries in that category warrant special recognition. Judges may re classify incorrectly submitted entries to the correct category.
Entry Format and Content:
The following materials and documentation must be submitted for each entry:
Online entry form and USD$30 payment per category
Upload this PPT and related video audio files to the upload link in the registration confirmation

4. Introduction
Thank you for applying for the IAAPA Brass Ring Awards 2017: Marketing Excellence!
These awards recognize and celebrate the best marketing and public relations that the attractions industry has to offer.
Use this MS PowerPoint (PPT) template as your entry form for the following awards categories:
Outdoor Advertisement (Slide # 9)
Integrated Marketing Campaign (Slides 10-12)
Digital Marketing Campaign (Slides 10-12)
Public Relations Campaign (Slides 10-12)
Social Media Campaign (Slides 10-12)
Digital Video and Audio Commercial (Slide 13)

5. Introduction
You may use PowerPoint's features to insert text, photos, graphics, images, audio and video to support your application and to “tell the story” of your campaign.
Your PowerPoint file can have as many slides as you need.

6. Background Information
Awards Entry:
Background Information
Please use this slide to provide background information on your facility.
Information should include:
Name of Facility (include logo and photograph)
Location
Size (annual attendance)
Facility staff (full time, part time and seasonal employees)
Year founded
Notable achievements
Number of attractions (where applicable)
What is your attractions unique selling point?

7. Marketing Information
Awards Entry:
Marketing Information
Please use this slide to provide background information on the marketing at your facility.
Information could include:
Primary target market
Secondary target market
Competitive Media Market
Any other relevant information

8. Awards Entry: Success Measures
Please use this slide to tell us how you measured the success of your entry.
Such Information could include:
Media hits
Page impressions
Attendance Increase
Revenue
Other measures of success

9. Outdoor Advertisement Category
Awards Entry:
Outdoor Advertisement Category
Please use this slide to illustrate your outdoor advertisement category entry.
Insert samples of your outdoor advertisement in this slide.
Use a JPEG file format.
Insert additional slides with pictures if needed.
Insert word description of the entry including the creative concept and how successful it was.

10. Social Media Campaign Categories
Awards Entry:
Integrated Marketing,
Digital Marketing,
Public Relations, and
Social Media Campaign Categories
Please use this slide to provide information on the campaign that you are submitting.
Information could include:
Concept and rationale: what were you hoping to achieve?
Target market: who were you hoping to reach?
Objectives: what were your key objectives?
Execution: how did you execute this?

11. Social Media Campaign Categories cont’d
Awards Entry:
Integrated Marketing,
Digital Marketing,
Public Relations, and
Social Media Campaign Categories cont’d
Please use this slide to provide information on the campaign that you are submitting. Insert duplicate slides as necessary to complete this section.
Information could include:
Sample of print media
Sample audio commercial
Sample digital video commercial
Other media samples

12. Awards Entry: Integrated Marketing, Digital Marketing,
Public Relations, and
Social Media Campaign Categories optional
Cross marketing disciplines used: - Advertising
- Promotions
- Public Relations
Group Sales
Social Media
Online Advertising
Outreach / Guerilla Marketing
Viral Marketing
- Internal Marketing
- In park Promotions
- Website / Mobile

13. Best TV or Digital Video Commercial,
Awards Entry:
Best TV or Digital Video Commercial,
Best Radio or Streaming Audio Commercial Categories
For digital video commercial submissions, upload an MPEG video file or equivalent.
Alternatively, add a YouTube link here:
For audio commercial submissions, upload an MP3 audio file or equivalent.
Alternatively, add a YouTube link here:.

14. Best TV or Digital Video Commercial,
Awards Entry:
Best TV or Digital Video Commercial,
Best Radio or Streaming Audio Commercial Categories
Please use this slide to provide information on the commercial that you are submitting.
Information could include:
Concept and rationale: what were you hoping to achieve?
Target market: who were you hoping to reach?
Objectives: what were your key objectives?
Execution: how did you execute this?

15. Saving Your Presentation
Once your PowerPoint is complete, save the file.
Use the following name format to name your files:
Outdooryourparkname.ppt
Integrateyourparkname.ppt
Digitalyourparkname.ppt
PRyourparkname.ppt
SocialMediayourparkname.ppt
Videoyourparkname.mpeg
Audioyourparkname.mp3

16. Submitting Your Presentation
There are 2 easy steps to submit your presentation:
Complete On-line application and payment – Register and submit your payments on-line via the Brass Ring Awards registration site.
then
2. Upload your media – Once you have completed and submitted the application, you will receive a link to upload the media for the entries. Upload the media for your entries to the upload portal.

17. Main Entry Photo
Please use this slide to insert a high-resolution jpeg photo of your entry for use in the awards ceremony and promotional materials.
Insert photo here …

18. Final Information Entry Deadline
Entries must be received by IAAPA no later than close of business August 1, Each IAAPA facility member may submit one entry only in each category. Notification of receipt of the application will be acknowledged and finalists will also receive notification when judges have made their decisions. Attendance to the Awards Presentation is open to all.
Questions concerning the IAAPA Brass Awards should be directed to Eamon Connor at or

19. Brass Ring Awards Ceremony
Whether you are an entrant, a finalist, or a winner you are invited to the IAAPA Brass Ring Awards 2017 Ceremony
Wednesday November 15th
4:30 – 6 pm
At the IAAPA Attractions Expo 2017