1. Core submission document template Marketing Excellence Awards is organised by Marketing magazine, a division of Lighthouse Independent Media Ltd. 1F Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

2. Please paste your client organisation/brand logo here Entry Details Please provide the following information: 1. Entry Category 2. Name of Campaign 3. Name of Client Organisation 4. Name of Brand 5. Name of Agency

3. Entry Video Please paste ONE entry video link (if any). Maximum length of video is 3 minutes. (optional but strongly recommended)

4. Campaign Start Date and End Date: Target Audience: Key Objectives: Budget (HKD): Market Challenge: Challenge (10%) Max. 1 slide Mandatory information to submit: start/end date, target audience, key objectives, key competitors and budget

5. Strategy (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 1/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred.

6. Strategy (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 2/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred.

7. Strategy (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 3/3 The judges will be looking for: description of the campaign/project/work, the core insight or idea the work was built on, an outline of your creative and media strategy and how these were developed to be both distinctive and impactful. Visual presentation is highly preferred.

8. Execution (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 1/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

9. Execution (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 2/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

10. Execution (30%) Max. 3 slides (2 slides text, 1 slide visuals) - 3/3 The judges will be looking for: an overview of how your creative and media thinking was implemented, the different tactics/elements used within the campaign/project and the roles of these different tactics/elements. Visual presentation is highly preferred.

11. Result (30%) Max. 2 slides – 1/2 The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge

12. Result (30%) Max. 2 slides – 2/2 The judges will be looking for: what was the outcome? clear evidence/ metrics demonstrating the performance and how did it deliver to your challenge