2. JUDGING SUMMARY
We humbly invite you to join the expert jury for the premier celebration of the work of agencies
No one else is more suited to appraise and critique the works of these agencies than you, experienced fellow marketers and experts who have been in the marketing business long enough to know what works and what doesn’t.
Lend your experience and industry knowledge to a programme that rewards the marketing activities, campaigns and ideas in Singapore, and be a part of the committee that sets the standard for defining effective, creative and excellence campaigns/projects in Singapore.

3. Key Event Details Awards Gala Dinner : Friday, 04 May 2018
Venue : Shangri-La Hotel Singapore

4. About the Awards
Marketing magazine's The MARKies is a celeration of the most innovative, creative and effective campaigns or projects spanning Singapore’s entire marketing services industry.
This year the awards is set to be bigger, with a full-fledged, standalone awards show on
04 May 2018.
Submissions are open to ANY and ALL agencies based in Singapore
The MARKies evaluates individual entries by focusing on campaigns, creative ideas or the innovative use of media.
Finalists and winners will still be decided by a panel comprising solely of senior client-marketers.
Gold, Silver and Bronze awards will be awarded for each category and the leading
performers across all will receive the highest honours of Overall Creative Ideas MARkie
& Overall Media Usage MARKie.

5. The MARKies: Best Creative Ideas
Celebrates campaigns that combine outstanding creative thinking with top-class execution.
Best Idea – Apps / Mobile (NEW)
Best Idea – Business Events
Best Idea – Consumer Events
Best Idea – Consumer Insights
Best Idea – Content Marketing
Best Idea – Digital
Best Idea – Direct Marketing
Best Idea – Experiential (NEW)
Best Idea – Female Audience
Best Idea – Government Sector Marketing (NEW)
Best Idea – Integrated Media
Best Idea – Launch / Re-launch
Best Idea – Loyalty & CRM
Best Idea – Male Audience
Best Idea – Out of Home
Best Idea – Public / Media Relations
Best Idea – Retail / Shopper
Best Idea – Social
Best Idea – Sports Marketing
Best Idea – TV / Video Advertising
Best Idea – Viral
Overall Creative Ideas MARKie Award (NOT FOR ENTRY)

6. The MARKies: Best Creative Ideas
Best Use of Media:
Looks at campaigns that cleverly and skillfully use media and channel presence to deliver impactful and inventive experiences
Best Use of Analytics
Best Use of Apps / Mobile
Best Use of Content
Best Use of Digital
Best Use of Events
Best Use of Integrated Media
Best Use of OOH
Best Use of Print
Best Use of Programmatic
Best Use of Search
Best Use of Social
Best Use of TV / Video
Overall Media Usage MARKie Award (NOT FOR ENTRY)

7. WHY BE A JUDGE?
In depth exposure to the most innovative ideas and executions
in Singapore, from campaigns to media usage.
Be featured with the panel on our webpage and the awards booklet.
You will also be mentioned in any other featured content across the Marketing magazine.
Be our guest, along with your fellow judges, at the MARKies Awards
Gala Dinner on 04 May 2018.

8. JUDGING PROCESS
Judging is done completely online during the judging period.
You can view the entries via a unique and secured HTML link which will be ed to you before the judging period begins. You will input your scores on a form which you can return via at anytime before the judging deadline.
To ensure flexibility, judging can be done at your own pace anytime, anywhere as long as it is within the judging timeframe.
There will between 20 to 25 judges expected to take part in the panel.
You will have 10 days, to go through an estimated 50 to 70 entries, amounting to approximately 10 hours in total.

9. JUDGING TIMELINE Entries Open : 06 December 2017
Entries close : 02 February 2018
Judging commences : 09 March 2018
Judging concludes : 19 March 2018
Awards ceremony : 04 May 2018

10. Thank you! Thank you once again for considering this invitation
As the judging panel is limited to judges, please confirm if you
are keen to be a judge as soon as possible.
For enquiries and to confirm your participation, please contact:
Cristtin Teow