1. 2016 SME DIGITAL AWARDS NOMINATIONS SUBMISSION TEMPLATE

2. The deadline for campaign submission is March 18, 2016. Please supply the following: 1.Fill out the entry form and include all requested information and materials using this PowerPoint template; the look & feel can be branded. If selected as a finalist for the shortlist you should submit an additional 2 minutes video to be used at the SME Digital Forum. Keep in mind that this year, an International Jury will be selecting the 2016 winners. 2.The submitted entry package will be used for judging and for presentation purposes, make sure images and videos are imported into the document. The only material that will be accepted after the deadline will be the 2 minutes video. 3.Participants should highlight what were the promotion’s or campaign goals, timing, strategy and results. Strongly Suggested: provide a screen shot of third party analytics reports. 4.Participating campaigns or projects can only compete in up to 3 categories. Each category must have a different Power Point presentation emphasizing the execution and results for each category. 5.Participations must be submitted online at: smepr.org or via email: eventos@smepr.org 6.The SME’s Digital Committee reserves the right to disqualify incomplete applications. Both the Local and International Jury reserve the right to reassign a submission’s category if needed. 7.Campaign submissions can be in English or Spanish and should not exceed 25 slides. 8. Refer to SME Digital Awards Rules & Procedures for all the details regarding nominations. ENTRY GUIDELINES & DEADLINE

3. Entry title: Category: Name of Brand: Industry of Brand: Entry Submitter: Credits: Dates: Media used: CAMPAIGN INFORMATION

4. In this slide explain: Was the target audience drawn from existing customers or new customers? What was the business problem that needed to be addressed? ** Remember to erase these instructions when submitting your nomination, just keep the slide title** OBJECTIVE

5. In this slide explain: What was the strategy of the campaign? Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. ** Remember to erase these instructions when submitting your nomination, just keep the slide title** STRATEGY

6. Use the next slides to: Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words) – Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted – What is the strength of the idea on this specific category ** Remember to erase these instructions when submitting your nomination, just keep the slide title** EXECUTION

7. Place artwork, ads or videos here. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title** EXECUTION

8. Place artwork, ads or videos here. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title** EXECUTION

9. Place artwork, ads or videos here. (They have to be embedded to this Presentation) ** Remember to erase these instructions when submitting your nomination, just keep the slide title** EXECUTION

10. Please provide key insight to the post campaign results REACH: (no more than 30 words) Ex: The _______ campaign reached _____ people. Post campaign research: (no more than 30 words) Ex: The ___________ grew ___% due to _______. ANALYTICS: (no more than 40 words) Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds. RESULTS ** Remember to erase these instructions when submitting your nomination**

11. Use the next slides to: Explain why the creative execution was relevant to the product or service (100 words) – Explain the strength of the creative and originality – Describe why it is most appropriate to the brand ** Remember to erase these instructions when submitting your nomination, just keep the slide title** RESULTS VS. OBJECTIVES

12. Use the next slides to: Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience, relationships built and overall return on investment (100 words max) ** Remember to erase these instructions when submitting your nomination, just keep the slide title** RESULTS VS. OBJECTIVES

13. Providing screenshots of third party analytics results is highly encouraged ** Remember to erase these instructions when submitting your nomination, just keep the slide title** RESULTS VS. OBJECTIVES

14. Explain what makes your work an outstanding one, take into consideration: – Creativity, originality, innovation – Graphic design, functionality, usability – Copywriting content & message – Integration, consistency and best in class use of digital ** Remember to erase these instructions when submitting your nomination, just keep the slide title** WHY THIS CAMPAIGN SHOULD WIN