1. ENTER FACILITY NAME HERE*______________________ * This should be the facility name as you would like it to appear in the awards program or on the awards plaque! Enter Category Name Here: __________________________________ Enter your confirmation order number here: ________________________________________

2. 2 How to use this PowerPoint Read the Awards Eligibility & Judging Criteria Add required text, graphics, photos, video, and or audio to the relevant slides. Video and audio files can be embedded or added as a link to YouTube Save the Powerpoint File. Follow the naming conventions listed in this document when saving to avoid a delay in your application processing. Complete On-line application and payment: Register and submit your payments on-line via the Brass Ring Awards registration site. Go to: 2016 Brass Ring Awards On-line Submissions.2016 Brass Ring Awards On-line Submissions. Upload your media – Once you have completed and submitted the application, you will receive a link to upload this PPT file and any related media files.

3. 3 Eligibility Criteria: Only IAAPA members in good standing are eligible to compete in the 2016 Brass Ring Awards: Marketing Excellence competition. 2016 IAAPA membership dues must be paid in full at time of receipt of entry. All entries in each category must have appeared in accredited media between August 2015 and August 2016. All entries become the property of IAAPA and will not be returned. Only one entry per facility, per category, will be accepted. Judging Criteria: The awards are to be judged on three scales: Impact and Attention: The ability of message to grab and hold the attention of the audience. Creativity and Design of Idea: Creativity and originality of idea. This includes direction, production, acting, editing, sound, graphics, writing and photography. Clarity of Message: The clarity and effectiveness of the marketing message The decision of the judges will be final. Awards will not be given in a category if the judges determine no entries in that category warrant special recognition. Judges may re classify incorrectly submitted entries to the correct category. Entry Format and Content: The following materials and documentation must be submitted for each entry: Online entry form and USD$30 payment per category Upload this PPT and related video audio files to the upload link in the registration confirmation Eligibility and Judging Criteria

4. 4 Thank you for applying for the 2016 IAAPA Brass Ring Awards: Marketing Excellence! These awards recognize and celebrate the best marketing and public relations that the attractions industry has to offer. Use this MS PowerPoint (PPT) template as your entry form for the following awards categories: Outdoor Advertisement (Slide # 9) Integrated Marketing Campaign (Slides 10-12) Digital Marketing Campaign (Slides 10-12) Public Relations Campaign (Slides 10-12) Social Media Campaign (Slides 10-12) Digital Video and Audio Commercial (Slide 13) Introduction

5. 5 You may use PowerPoint's features to insert text, photos, graphics, images, audio and video to support your application and to “tell the story” of your campaign. Your PowerPoint file can have as many slides as you need. However the over all file size should be limited to 250mb. Introduction

6. 6 Please use this slide to provide background information on your facility. Information should include: Name of Facility (include logo and photograph) Location Size (annual attendance) Facility staff (full time, part time and seasonal employees) Year founded Notable achievements Number of attractions (where applicable) What is your attractions unique selling point? Awards Entry: Background Information

7. 7 Please use this slide to provide background information on the marketing at your facility. Information could include: Primary target market Secondary target market Competitive Media Market Any other relevant information Awards Entry: Marketing Information

8. 8 Please use this slide to tell us how you measured the success of your entry. Such Information could include: Media hits Page impressions Attendance Increase Revenue Other measures of success Awards Entry: Success Measures

9. 9 Please use this slide to illustrate your outdoor advertisement category entry. Insert samples of your outdoor advertisement in this slide. Use a JPEG file format. Insert additional slides with pictures if needed. Insert 50 -100 word description of the entry including the creative concept and how successful it was. Awards Entry: Outdoor Advertisement Category

10. 10 Please use this slide to provide information on the campaign that you are submitting. Information could include: Concept and rationale: what were you hoping to achieve? Target market: who were you hoping to reach? Objectives: what were your key objectives? Execution: how did you execute this? Awards Entry: Integrated Marketing, Digital Marketing, Public Relations, and Social Media Campaign Categories

11. 11 Please use this slide to provide information on the campaign that you are submitting. Insert duplicate slides as necessary to complete this section. Information could include: Sample of print media Sample audio commercial Sample digital video commercial Other media samples Awards Entry: Integrated Marketing, Digital Marketing, Public Relations, and Social Media Campaign Categories cont’d

12. 12 Cross marketing disciplines used: - Advertising - Promotions - Public Relations -Group Sales -Social Media Awards Entry: Integrated Marketing, Digital Marketing, Public Relations, and Social Media Campaign Categories optional -Online Advertising - Outreach / Guerilla Marketing - Viral Marketing - Internal Marketing - In park Promotions - Website / Mobile

13. 13 For digital video commercial submissions, upload an MPEG video file or equivalent. Alternatively, add a YouTube link here: For audio commercial submissions, upload an MP3 audio file or equivalent. Alternatively, add a YouTube link here:. Awards Entry: Best TV or Digital Video Commercial, Best Radio or Streaming Audio Commercial Categories

14. 14 Please use this slide to provide information on the commercial that you are submitting. Information could include: Concept and rationale: what were you hoping to achieve? Target market: who were you hoping to reach? Objectives: what were your key objectives? Execution: how did you execute this? Awards Entry: Best TV or Digital Video Commercial, Best Radio or Streaming Audio Commercial Categories

15. 15 Once your PowerPoint is complete, save the file. Use the following name format to name your files: Outdooryourparkname.ppt Integrateyourparkname.ppt Digitalyourparkname.ppt PRyourparkname.ppt SocialMediayourparkname.ppt Videoyourparkname.mpeg Audioyourparkname.mp3 Saving Your Presentation

16. 16 There are 2 easy steps to submit your presentation: 1.Complete On-line application and payment – Register and submit your payments on-line via the Brass Ring Awards registration site. Go to: 2016 Brass Ring Awards On-line Submissions.2016 Brass Ring Awards On-line Submissions. then 2. Upload your media – Once you have completed and submitted the application, you will receive a link to upload the media for the entries. Upload the media for your entries to the upload portal. Submitting Your Presentation

17. 17 Entry Deadline Entries must be received by IAAPA no later than close of business August 1, 2016. Each IAAPA facility member may submit one entry only in each category. Notification of receipt of the application will be acknowledged and finalists will also receive notification when judges have made their decisions. Attendance to the Awards Presentation is open to all. Questions concerning the IAAPA Brass Awards should be directed to Eamon Connor at 703 299 5744 or econnor@iaapa.org econnor@iaapa.org Final Information

18. 18 Brass Ring Awards Ceremony Whether you are an entrant, a finalist, or a winner you are invited to the 2016 IAAPA Brass Ring Awards Ceremony Wednesday November 16 th 4:30 – 6 pm At the IAAPA Attractions Expo 2016 Entertainers at the 2015 Brass Ring Awards Ceremony Winners at the 2015 Brass Ring Awards Ceremony