This presentation must contain max. 20 pages, including 1 key visual. Only this PPT format is allowed. Use of English is mandatory. Audio & video files of commercials will be delivered separately! (PLEASE DO NOT INTEGRATE THEM IN THE PPT) Online applications will be shown by screenshots, or in a short movie file.
Category Advertiser –Advertiser’s name: xxxxx –Name & role of the marketing responsible for this activation campaign: xxxxx Key numbers –Start date : xx/xx/2014 –End date : xx/xx/xxxx –Total Budget including media budget: xxxxxxxxx Name of the case
Brand Briefing –What was, in short, the problem to be fixed by the advertiser?
Name of the case Market –What was the state of the market? What market share the product had before the activation campaign? What was the competition doing?
Name of the case Objectives –Which were the business and communication objectives? How do you measure the results?
Name of the case Target –What were you primary and secondary target groups? –Why?
Name of the case Creative concept –Describe your creative idea (theme, mechanism, visual concept,...)