Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott & Fox Public Relations

Content Notice Because of the real-time nature of social media and its ongoing, random display of brief content from individual users, the content of status updates and other posts cannot be anticipated in advance. The display of this third-party information during training sessions should not be interpreted as an endorsement of such content.

Session Overview Getting started with social media Reviewing social media platforms Maintaining Facebook pages Interacting on Twitter Creating and managing blog content Developing YouTube channels

Why use social media? Reach audiences directly Advance your organization’s cause Encourage stakeholders to take action Combat misperceptions Promote public policy positions

Getting Started Visit sites and observe first Experiment with unofficial profiles Be willing to learn and ask questions A gradual, consistent effort will succeed

Monitoring and Managing Resist pressure to do “everything” Focus on relevant content Set up alerts and feeds using keywords Use dashboard tools to organize & simplify

Major Social Media Platforms Facebook Twitter Blogging YouTube

About Facebook Focused on existing relationships Based on individual profiles Every user has profile and home pages 600 million active users The average user has 130 friends Fifty percent of users are active daily

Facebook for Organizations Pages The “like” button Page administrators Page setup

Facebook Best Practices For Individuals: Check your privacy settings Connect with people you know Comment on friends’ updates, photos and other content

Facebook Best Practices For Organizations: Post fresh content frequently Respond to wall comments Use multimedia content often Use complementary content

Promoting Facebook Pages Claiming a page username Suggesting pages to friends Inviting stakeholders Promoting via websites & Promoting offline Advertising on Facebook

Facebook Next Steps Sign up for an individual profile. Check your privacy settings. Create a page privately. Add page details.

About Twitter Short status messages Limited to 140 characters Common ground, shared interests 200 million accounts 95 million tweets each day

Twitter Basics Username Profile -Tweets and Bio Following is subscribing

Using Twitter Home Timeline Status updates Trends and Search Suggestions

Interacting on Twitter Mentions Retweets (RT) Direct Messages (d) Hashtags (#)

Twitter Best Practices Build your credibility: Include your real name Upload your photo Add your bio Post a Web link

Twitter Best Practices Share anything interesting Reply to tweets from others Limit self promotion Tweet first, then follow Balance your follower ratio

Twitter Next Steps Explore media and nonprofit accounts Create a personal or unofficial account Review the account settings page Add a photo, bio and web link Write a few introductory tweets

Blogging From “Weblog,” an online journal Brief, frequent & focused writing More than 160 million blogs Syndication and feeds RSS readers

Blog Characteristics Posts (most recent first) Hyperlinks Categories and tags Comments and trackbacks

Blog Platforms WordPress Blogger TypePad LiveJournal Tumblr

Blog Writing Aim for two to three paragraphs Use simple, succinct language Balance writing styles Use multimedia content

Blog Writing Set frequency goals Developing ideas Sourcing/using hyperlinks Commenting

Why Blog? Thought leadership News bureau for your organization Search engine visibility Web site traffic

Blogging Next Steps Review nonprofit and local blogs Write blog focus and post ideas Sign up for an unofficial blog Explore the blog’s dashboard & settings pages

About YouTube World’s largest online video site Third most visited website 35 hours of video added per minute More than 2 billion views per day

YouTube Best Practices Customize your channel Subscribe to other channels Allow and respond to comments Comment on other channels Apply for the YouTube Nonprofit Program

YouTube Best Practices Categorize and tag videos Use compelling backgrounds Keep content simple and short Focus on good storytelling

YouTube Next Steps Review media and nonprofit channels Sign up for a YouTube account Write video content ideas Experiment with video equipment

Questions?

Next Steps Discuss questions internally: – Who is our primary target audience? – What content could we share? – Who would be responsible? Set one strategic goal

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