1. 2010 Summer Training Series Teaching & Learning: Professional Development Institute Don Blake, NEA

2. Agenda Overview o Transformed Media Landscape o What is Social Media? o A Look into the Near Future The Tools o Blogs o Wikis o Twitter o Social Networks (Private & Public) Ning Groupsite Facebook a)Privacy b)Pages, Causes & Groups o RSS Class Project

3. Transformed Media Landscape

4. 20 th Century Media Landscape

5. Transformed Media Landscape

20. Concentrate on the relationships NOT the technology! “I AM THE MSEA” New Tools, New Culture Social media: An opportunity to revitalize collective action for the 21 st Century

21. Move people to action Move people to action Create power Create power Appeal to self-interests Appeal to self-interests Are both a science and an art Are both a science and an art Build organizational capacity Build organizational capacity What Organizing and Technology have in common: “With some candidates in the 2008 Presidential election embracing every facet of Web 2.0 to get their message out… your next president may be no further than a friend-add on Facebook.” – Time Magazine

22. The growing accessibility of information technologies puts the tools required to: Collaborate Create Value Compete …at everybody’s fingertips Peer Production “glocalization” What Organizing and Technology have in common: “Organizing is a fancy word for relationship building.” --Ernesto Cortes

23. WHAT IS IT?

24. The Web as a platform

25. Harnessing collective intelligence

26. What’s Next? Semantic Web? Virtual / Augmented Reality ? The Social Web? The Mobile Web? It’s all of these and more…

29. Is the Web getting any smarter?

30. The Web is Getting Smarter …

35. Pothos Plant Tweets URGENT! Water me! 5 days ago Water me please. 7 days ago Thank you for watering me! 9 days ago URGENT! Water me! 15 days ago Water me please. 17 days ago The Web is Getting Smarter …

37. Social Media is…

39. Well… Sort of…

40. Social Media Really is…

42. That is powered by…

44. It is a conversation between…

45. Customers & Employees…

46. Educators, Students, Parents …

47. People

48. The Social Media conversation is… Not Organized Not Controlled Not always on Message

49. Social Media: Blogs

50. Examples

51. http://www.blogger.com Social Media: Blogs

52. Social Media: Wikis

53. Examples

54. Social Media: Wikis http://www.wikispaces.com/site/tour

55. Social Media: Twitter

57. Tweet An update of 140 characters or less that goes out to all of your followers Followers Other Twitter users who follow you Re-Tweet A common way to give credit when forwarding someone else’s Tweet Tweet-Up A meet-up or offline event organized on Twitter Hashtag An easy way to organize content on Twitter by adding a # in front of popular keywords

58. Examples

59. Social Media: Twitter http://twitter.com/

60. Social Media: Twitter

61. Social Media: Social Networks Private & Public

62. Social Media: Groupsite https://www.groupsite.com/

63. Examples

64. Social Media: Ning https://www.ning.com/

65. Examples

66. Social Media: Facebook

67. Profile A profile is the hub of an individual’s presence on Facebook. It includes the person’s wall, notes, photos, videos and other information. Wall Each profile and fan page has a wall on which others can write or post multimedia items. This is the equivalent of a guest book on a website, in that other individuals visiting the profile can leave publicly visible messages. Social Media: Facebook

68. Friends Adding or accepting someone as a friend is the most basic way to connect on Face- book. All friendships are mutual, so if someone requests to be your friend you must accept the request before you are officially “friends.” Status Status updates are Facebook’s response to Twitter. You can enter a short text statement and a photo, video, event, cause or hyperlink as your status. Under default privacy settings, your status updates are visible to all of your friends. Social Media: Facebook

69. Notes The notes application is Facebook’s version of a simplified blogging platform. Anyone on the site can create notes, which can include text, hyperlinks, photos and tags. By default, notes are visible to all of an individual’s friends. Tag Tagging allows you to associate a video, photo or note with another individual’s profile. For example, if pictures are uploaded from an event, those in the photo can be “tagged” to let them know they are in the photo Social Media: Facebook

70. Profiles, Groups & Pages

72. Pages really are best for promoting existing brands and organizations. Pages cannot invite individuals to Like the Page—only individuals can invite other individuals to Like a Page. Pages cannot participate in Groups; only individual profiles can. Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site. You need at least 500 people to “Like your Page” so that it can begin to gain traction; 1,000 is even better.

73. Privacy & Security Social Media: Facebook

74. Social Media: RSS

75. Social Media/Web 2.0 Toolbox Blogs Youtube Wikis Twitter Social Networks (public & Private) RSS

76. Examples

77. Measuring & Tracking

78. Class Project